This Spring Festival holiday, going out to play has become the choice of many people. According to data released by the Ministry of Culture and Tourism on the 18th, many indicators such as the number of trips and the total cost of travel during the Spring Festival holiday hit a record high, and domestic travel reached 47.4 billion people, the total travel cost of domestic tourists is 63268.7 billion yuan.
Domestic travel up to 47.4 billion passengers
The total cost is 63268.7 billion yuan.
* According to the data center of the Ministry of Culture and Tourism, this year's Spring Festival holiday is 8 days, and the country's domestic tourism is 47.4 billion person-times, a year-on-year increase of 343%, an increase of 19. on a comparable basis compared to the same period in 20190%；The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%, an increase of 7. on a comparable basis compared to the same period in 20197%；There were about 6.83 million inbound and outbound tourists, of which about 3.6 million were national tourists and 3.23 million were inbound tourists.
The tourism market is bursting with vitality, and holiday consumption continues to heat up. The characteristics of "north-south interchange, east-west crossing" are remarkable. Since the beginning of the Spring Festival, residents in the north have gone south, and it has become a new fashion for residents in the south to ski and enjoy ice in the north. Southern destinations such as Guangdong, Sichuan, Guangxi, Hunan, and Guizhou are hot; Heilongjiang, Jilin, Xinjiang, Liaoning, Inner Mongolia and other places rely on rich ice and snow resources to hold ice and snow tourism festivals and other activities, enrich new ways of ice and snow tourism consumption, and release new momentum for holiday tourism consumption. Red tourism has become a new highlight of Spring Festival travel. The night culture and tourism consumption agglomeration area is popular, hot and warm. During the Spring Festival, the cumulative nighttime passenger flow of the agglomeration areas that have been included in the monitoring scope is 9851210,000 person-times, a year-on-year increase of 5831%。
Hong Kong and Macao vehicles "northbound" hot
Deploy in advance to ensure smooth operation
During the Spring Festival holiday, the number of inbound and outbound vehicles at the Zhuhai Highway Port of the Hong Kong-Zhuhai-Macao Bridge continued to rise, and Hong Kong and Macao residents drove Hong Kong and Macao single-plate vehicles to "go north" for the holiday, which became a new trend during the Spring Festival this year.
This year's Lunar New Year holiday is the first Spring Festival holiday after the official implementation of the policy of "Hong Kong cars going north" and "Macao cars going north", according to the statistics of Gongbei Customs, from February 10 to 17, through the Hong Kong-Zhuhai-Macao Bridge Zhuhai Highway Port inbound and outbound vehicles 1260,000 vehicles, an increase of 246% compared with the same period last year. Among them, the Hong Kong and Macao single-plate cars "going north" 880,000 vehicles, accounting for 70%.
Hong Kong car owner Mr. Yip:The New Year's flavor here is very good and strong. My family and I were very happy to come here.
In order to cope with the peak traffic flow during the Spring Festival holiday and ensure the safety and smoothness of customs clearance at the port, the Hong Kong-Zhuhai-Macao Bridge Customs under Gongbei Customs has deployed in advance to strengthen cooperation with Hong Kong and Macao Customs, joint inspection units, bridge management bureaus and other departments through means of first-class sharing and mutual assistance.
During the Spring Festival holiday, more than 13.51 million people entered and exited the country
During this year's Spring Festival holiday, the number of inbound and outbound passengers across the country continued to remain high. A total of 1,351 are guaranteed by border inspection authorities across the country70,000 Chinese and foreign personnel entered and exited, with a daily average of 1.69 million passengers, an increase of 2 compared with the same period of the Spring Festival in 20238 times, recovering to nearly ninety percent of the same period in the Spring Festival in 2019.
Gong Yao, Deputy Director of the Border Inspection Management Department of the National Immigration Administration:Among them, the highest single-day passenger flow occurred on February 12 (the third day of the first lunar month), reaching 18570,000 person-times; Inspection of cross-border transport vehicles4590,000 (ships, trains, vehicles), an increase of 1 compared with the same period of the Spring Festival in 20236 times.
The customs clearance of sea, land and air ports across the country is stable and orderly, of which the customs clearance flow of Guangdong-Hong Kong-Macao land ports is relatively large, accounting for 73% of the total entry and exit of the country1%。Zhuhai Port-Zhuhai-Macao Bridge, Hengqin and other ports of entry and exit passenger flow, vehicle flow in a single day peak have set a record since the opening of the port; The inbound and outbound traffic of hub airports has grown rapidly, with the average daily passenger flow of Shanghai Pudong, Guangzhou Baiyun and Beijing Capital Airports reaching 8 respectively80,000, 370,000, 340,000 person-times, an increase of 4 compared with the Spring Festival holiday in 20239 times, 62 times, 75 times.
Beijing Port ushered in the peak of single-day traffic at the airport port on February 16 and the eighth day of the Lunar New Year on February 17, with the number of people entering and exiting the airport reaching 5280,000 and 5380,000 person-times. On February 15, 16 and 17, the number of people entering and exiting the two major international airports in Pudong and Hongqiao exceeded 100,000 in a single day. With the substantial increase in demand for outbound travel and the continuous increase in favorable policies such as visa-free travel for "Singapore, Malaysia and Thailand", Guangzhou Baiyun Airport Port has also shown a "two-way rush" boom. During the Spring Festival holiday, nearly 280,000 people entered and exited the port of Guangzhou Baiyun Airport.
The average daily sales revenue of the service consumption industry
A year-on-year increase of 523%
According to the VAT invoice data of the State Administration of Taxation, the average daily sales revenue of service consumption-related industries nationwide during the Spring Festival holiday this year increased by 52% year-on-year3%, tourism, accommodation, catering services consumption grew rapidly.
According to the VAT invoice data released by the State Administration of Taxation, domestic tourism service consumption increased significantly during the Spring Festival holiday.
Driven by the hot tourism market, the average daily sales revenue of travel agencies and related services increased by 1% year-on-year2 times, the average daily sales revenue of tourism and leisure tourism services increased by 70% and 40% year-on-year respectively. Long-distance travel and self-driving travel have become more people's travel choices, and the average daily sales revenue of air travel services and car rental services increased by 71% and 1 percent year-on-year, respectively4 times.
Consumption of accommodation and catering services maintained rapid growth. Driven by the demand for returning home during the Spring Festival and traveling, the average daily sales revenue of accommodation services increased by 25% year-on-year4%。Among them, the average daily sales revenue of economic chain hotels and tourist hotels increased year-on-year respectively. 5%。B&B services provide personalized consumption scenarios, which are welcomed by tourists, and the average daily sales revenue increased by 68% year-on-year8%, and the average daily sales revenue of catering services increased by 31% year-on-year5%。
During the Spring Festival holiday, the popularity of cultural and sports services increased. The average daily sales revenue of cultural and artistic services increased by 86% year-on-year7%, and its average daily sales revenue of Chinese art creation and performance services increased by 1% year-on-year1 times. The average daily sales revenue of sports services increased by 43% year-on-year2%, of which the average daily sales revenue of sports and fitness services and stadium services increased year-on-year. 2%。
During the Spring Festival holiday, the country picks up express parcels
More than 1.7 billion pieces
According to data from the State Post Bureau, during the Spring Festival holiday this year, more than 1.7 billion express parcels were collected across the country. From the data released by the State Post Bureau, we can feel the vigorous vitality of consumption during this year's Spring Festival holiday.
From February 10th to 17th, the country picked up express parcels 107.9 billion pieces, with an average daily pickup volume of 145 compared with the Spring Festival holiday in 20232%；Delivery Express Parcel 64.1 billion pieces, with an average daily delivery volume of 82% compared with the Spring Festival holiday in 20231%。Since the beginning of the Spring Festival (January 26 to February 17), the national postal express industry has collected 56 express parcels5.5 billion pieces, an increase of 30 percent over the same period in 20238%；Delivery of express parcels 599.4 billion pieces, an increase of 21% over the same period in 2023.
Yang Fei, Director of the Express Management Division of the Market Supervision Department of the State Post Bureau:The volume of express parcels has achieved good growth, further highlighting the positive role of postal express business in ensuring smooth traffic and warm delivery, and also reflecting the vigorous vitality of China's consumption.
The box office of the Spring Festival movies in 2024 will be 801.6 billion yuan
According to data released by the National Film Administration on the 18th, the national film box office during the Spring Festival holiday in 2024 will be 801.6 billion yuan, exceeding 78 percent of the Spring Festival stalls in 20214.3 billion, breaking the total box office record of the Spring Festival stalls in Chinese film history, and also refreshing the records of the total number of shows and the total number of people.
As one of the most important schedules of the year, this year's Spring Festival stalls are from February 10th to 17th, which lasts for 8 days, creating sufficient schedule conditions for the box office to break records. Although there is a lack of high-investment super blockbusters this year, for audiences, "good-looking" and "touching" are the primary factors that attract them to the theater. This year's Spring Festival movies are mainly in comedy and animation genres, but they focus on different subdivisions, which can meet the viewing needs of consumers of different ages and preferences, and the overall level of the film has also been recognized by the audience: "Hot and Hot", "Flying Life 2", "Article 20", and "Bear Infested: Reversing Time and Space" have online scores of more than 8 points. Good word-of-mouth has attracted more audiences to the cinema. The number of moviegoers during this year's Spring Festival is 16.3 billion, an increase of 26 compared with the Spring Festival holiday in 202336%。In terms of viewing frequency, the average per capita viewer of this year's Spring Festival stalls is 119 films, the same as in 2021, **3 films accounted for the highest proportion in four years.
Liu Yu, a staff member of a cinema in Nanchang, Jiangxi:During peak hours, the attendance rate reaches more than 95%, especially for movies with a good reputation.
The "sinking" of screen resources has injected new momentum into the film market
In recent years, the "sinking" of China's cinema and screen resources has made cinemas cover more.
In third- and fourth-tier cities, projection equipment has also been upgraded. "Returning home to watch the movie" and "watching while traveling", let this year's Spring Festival stalls.
The box office share of third- and fourth-tier cities exceeded 534%, significantly higher than last year's 501%。
A number of measures to help the Spring Festival of films
The average ticket price has decreased
This year, various localities have released various forms of movie viewing activities that benefit the people and make profits, and the average ticket price of movies has decreased.
Film Data Analyst Chen Jin:The average ticket price for this year's Spring Festival stalls is 491 yuan, compared with 52 last year's Spring Festival3 yuan has been lowered by more than three yuan, and there are many audiences who actually buy tickets** Compared with the Spring Festival stalls in previous years, it is obviously much more affordable, which also makes going to the cinema to watch movies a cost-effective entertainment consumption choice during the Spring Festival. The reasonable decline in the average ticket price has lowered the threshold for audiences to enter the cinema, which has a positive effect on the record-breaking number of moviegoers, including the movie-going atmosphere.