Etsy is a well-known e-commerce platform in the United States, founded in 2005, originally dedicated to craftsmen, craftsmen to provide a platform for communication and trading, not only online product display and exchange, but also offline community activities, forums, etc., so that a large number of craftsmen to find a suitable platform for their development. Therefore, after so many years of development, the platform has become a more influential e-commerce platform in the United States, bringing together more than 6 million sellers and more than 90 million buyers around the world, with a current market value of 14 billion US dollars.
It is precisely because the platform is a platform for craftsmen and craftsmen to gather, therefore, the products sold on the platform must reflect the characteristics of hand-designed and made, and "refuse to accept all mass-produced items" is the slogan promoted by the platform. If the product sold is detected by the platform as a product produced by the factory in batches and does not reflect the characteristics of manual differentiation, it may be considered as a fake seller, and there is a risk of being closed to the store.
It is precisely because of the characteristics of handmade that the production cycle may be long, the unit price of the product is relatively high, there is no clear limit on the delivery time, and the platform cost is relatively low.
Since the platform currently does not open the registration channel in Chinese mainland, there are certain restrictions on registering stores, and you must obtain the qualification of the registered entity through other means.
Here are a few key points worth noting:
1. The information of the registered entity needs to be registered with the identity information of citizens of Hong Kong, the United States or other open areas, and provide passports, driver's licenses, residence information, mobile phone numbers, tax numbers or social security numbers, etc.;
2. Static IP address, VPN login, may be different every time you log in, and it is easy to be monitored;
3. Product introduction, if it is introduced in English, should be as authentic as possible and conform to the expression style of the place of registration;
4. It is best to shoot by yourself, reflecting the characteristics of the handicraft, it is not recommended to upload directly from other platforms**, once found, it is easy to be monitored;
5. The product logistics arrangement can be a virtual warehouse, which will be required to be filled in when registering.
6. The payment card number, which is mainly used to pay for platform-related fees, must be bound when registering, and this can be applied for on the third-party platform;
7. The collection account can also be applied for on the third-party platform and bound in accordance with the requirements of the operation process; After the binding is successful, the platform will send a small amount of test money to the receiving account, reply to confirm, and the platform will deduct it from the fee later.
8. Certified mailbox, this is best outlook, gmail, etc., it is easier to use after testing outlook. Domestic mailboxes are not available.
Is it worth doing? This mainly depends on your own situation, such as:
1. Can I find the information of the registered entity? Is the other party willing to cooperate?
2. Are you a real craftsman? If it is, there is not much adjustment pressure on the product; But now the products sold on the platform, the handmade ingredients are actually gradually reduced, and the feeling of specialization is not obvious, and the details can be repaired and changed.
3. Can I get a static IP address?
Other problems are now easy to solve, and there are corresponding service agencies to assist in providing them.
This platform seems to be difficult to operate, with a high store closure rate, but at present, there are many Chinese sellers who open stores on the platform, mainly because of the high gross profit of product sales, low platform fees, no logistics timeliness restrictions, and a short payment cycle.
The above is a little bit of sharing on the Etsy platform, I hope it will be helpful to you, and we will continue to share relevant information in the future, welcome to pay attention and communicate.