In January 2024, in addition to the unrivaled popularity of "Flowers" and the prominent long-tail effect, there are also several different types of dramas that have attracted attention at the beginning of the year.
The popular "The Years of the Great River" is a series of dramas of Noon Sunshine, which continues the fate line of the characters in the first two parts and the pattern of "three male protagonists", and the ratings and word-of-mouth are among the best; The themes and IP of the two Xianxia dramas "Praying for the Present Dynasty" and "Sword and Fairy Four" are also chasing me; "To Love for a Long Time" and "If Running Is My Life" have been favored by female users in different circles, and the hot searches are continuous.
At the same time, in January, there are many of Aiyou Tengmang's finale episodes that are worth "betting on".
It can be seen that the ** platform is getting more and more involved in the series. The rise of cultural relics protection, modern suspense, and period family dramas has made online dramas one step closer to the main theme. At the same time, the male frequency "hardcore" costume dramas are out of control, urban dramas are in full bloom towards all walks of life, and female themes are gradually opening up their horizons.
iQIYI: The themes of suspenseful criminal investigation and cultural relics protection have attracted attention
Written by Wang Xiaogun and starring Guo Jingfei, Qin Lan, Zu Feng, Guo Keyu, etc., the suspenseful criminal investigation drama "Yellow Sparrow", set in Licheng Railway Station in 2004, tells the story of the major theft case cracked by the railway anti-pickpocketing elite, and at the same time tells the ups and downs of the life of various police and bandit characters.
Screenwriters Wang Xiaogun and Guo Jingfei collaborated on "Opponent" in 2021, creating a unique grassroots life spy war drama, the richness and delicacy of the text and the "down-to-earth" style of the performance made this drama receive multiple nominations in the three major TV drama awards of Feitian, Golden Eagle and Magnolia that year. The new drama "Yellow Sparrow", whether it is the familiar cast of spy war dramas, or the special place where the train station takes place, reflects a strong brand of "Wang Xiaogun".
"National Treasure Yaoshi" starring Bai Yufan, Xin Baiqing, Wang Herun, and Fu Dalong takes major domestic archaeological discoveries as the prototype of the story, and tells the story of front-line cultural relics protection workers, with the strong support of the national cultural relics department, who effectively protected the Bailuyuan Yincun Tomb and the surrounding historical sites, discovered the "sub-zigzag" tomb, and jointly promoted the story of major archaeological discoveries.
Dramas with the theme of archaeology and cultural relics protection are rare in the online ecology, and the emergence of "National Treasure Yaoshi" seems to mark the next stage of tomb robbery adventure dramas.
Directed by Cao Dun and starring Jing Boran, Wu Xingjian, Zhang Yifan, Ming Dao, and Li Guangjie, "Night Doesn't Close" is a rare costume war drama in recent years, which was completed in early January. The black and white poster presents a fierce and murderous temperament, which is very "Cao Dun style".
"Don't collect at night" is a unique title for sentinels or spies in the Ming Dynasty, and the "hardcore" costume dramas of history + spy war + war are facing multiple challenges in today's market environment, and whether they can successfully pull male audiences in front of the screen is the key to the failure of this type of drama.
Compared with the whimsical and free-flowing costume dramas, it has never been easy for urban dramas to trigger resonance and win word of mouth. I have to say that sprinkling sugar in the puppet drama is also a technical job.
Several iQIYI urban dramas that were completed in January all coincidentally made a fuss about special occupations and complementary character designs.
Produced by iQiyi and starring Chen Xingxu and Zhang Yuxi, in "Your Lies Are Beautiful", the difference in the identities of the medical team captain and the female star is the key to creating sugar spots; Based on Jiu Yuexi's name**, the military drama "White Olive Tree" starring Chen Zheyuan and Liang Jie is a love story between an engineering blaster and a reporter.
Levitation is no longer in vogue, and the romantic "collision" of different professions needs to be cautious.
Youku: Costume suspense and urban sister and brother love "two-pronged".
After "Hurricane", many people are looking forward to Zhang Songwen's next drama.
Zhang Songwen, Bai Baihe, and Zhou Yiwei starred in "The Code of the Riverside Picture at Qingming Festival" recently released the final photos, and the official blog caption said: "Famous paintings through the ages hide all kinds of mysteries, and you can see all the ways in the market between pitches." "The combination of historical research and suspenseful temperament, supplemented by the realism of the market picture, has been particularly favored by the market in recent years.
After several years of exploration, costume dramas on various platforms can be said to have found their own boutique passwords. In particular, this drama is also attached to the famous painting "Riverside Scene at Qingming Festival", which is well-known at home and abroad, which is even more exciting.
This drama is adapted from Ye Wenbiao's name**, with "Qingming Riverside Picture" as the main scene, telling a series of cases that occurred in Bianjing City. **Douban score 82, ranked in the top 5 of popular history, there has been a radio drama version before.
The drama version tells the story of Zhao Buyou's family, who lived in Qi'er Lane in Bianliang City during the Xuanhe period of the Northern Song Dynasty, and repeatedly solved strange cases to protect the well-being of the people of Bianliang. In addition to the repeated attempts of costume detectives in winning male audiences, the combination of Zhang Songwen and Bai Baihe is also very fresh.
When the eyes come to urban dramas, women's topics are naturally indispensable in this field, but in addition to escaping from marriage, triangular relationships, and returning to the workplace, what other ways to open women's topic dramas are of concern to people.
Youku's urban drama "In the Name of Beauty", which is set in a plastic surgery hospital, is eye-catching. This drama brings together Yao Chen and Jia Jingwen, the two "big heroines" of urban dramas, plus Hou Wenyuan, the "god proton", and there is a high probability that sister and brother CP will work together to sprinkle sugar. In addition, produced by Orange Images, produced by Yu Baimei and directed by Li Shaofei, director of "Youth School", added a touch of comedy to it.
Tan Songyun and Zheng Yecheng starred in the costume drama "Shu Jin Family, Huanhua Scroll", with Ji Yingying of the Yizhou Huanhua Dyeing Workshop in the Tang Dynasty "ordered to learn the secret recipe of family dyeing", and then brought Shu brocade to the Silk Road as the main plot line, telling the story of spreading the unique weaving and dyeing method of Shu brocade overseas, and finally being named a weaving and dyeing envoy by the Tang Dynasty. With the help of the various charms of intangible cultural heritage, ancient puppet dramas can have more room to play.
In addition, the workplace dramas jointly produced by Youku and TVB will continue. "Forensic Pioneer 6" starring Huang Zongze was also completed in January.
Tencent**: Stellar gravity, perfect world "sweetness" PK
In 2022, Stellar Gravity will find Yu Shuxin and Wang Hedi to star in the non-S-level Xianxia drama "Canglan Jue", which has unexpectedly become an ancient puppet hit that ignites the summer, and its star-making ability should not be underestimated.
And this time "Eternal Night Star" fell to Tencent**, starring old partners Yu Shuxin and Ding Yuxi, telling the story of the girl Ling Miaomiao accidentally entering the world of the book and starting a fun journey of monster hunting.
System setting, distribution tasks, upgrading the heroine and the sick male protagonist who fight monsters, the popular concept is fused into one furnace, and it remains to be seen whether it can become a "hit" schedule.
Presented by Perfect World, Lin.
1. "Lost Laughter" starring Shen Yue is a member of Tencent's ** urban drama, Shanghai drifting, talk show elements and the voice of the workers have become a breakthrough to stimulate the audience's laughter and tears, and the collision of funny women and indifferent men can be expected.
Mango TV: Noon Sunshine "Alley People" will carry nostalgia to the end
Produced by Noon Sunshine, directed by Zhang Kaizhou, and starring Yan Ni, Li Guangjie, Guo Xiaodong, Jiang Xin, Fan Chengcheng, Guan Xiaotong, Wang Anyu, Lu Yuxiao, Shi Yunpeng, Zhou Jieqiong, etc., "Alley People" is a work that is within the comfort zone of Noon Sunshine and the audience's expectations. In 2021, director Zhang Kaizhou directed the similar drama "Children of the Qiao Family".
"Alley People" tells the story of the three families of Zhuangjia, Lin and Wu in the family area of Suzhou Cotton Spinning Factory at the end of the 70s of the 20th century, whose fate has changed dramatically in the changing times. Judging from the plot introduction and poster style, "Alley People" continues the characteristics of "The Son of the Qiao Family", which is short, youthful and nostalgic, and has high emotional concentration, and uses Fan Chengcheng, Guan Xiaotong, Wang Anyu, Lu Yuxiao and other post-95 actors to star, and the emotional entanglement between young generations may become the focus of plot mining.
In addition to "Alley People", Mango TV also has another strong lineup urban drama worth paying attention to, that is, the urban drama "Good Luck" directed by An Jian, written by Yuan Bullet, and starring Zhang Xiaofei, Tong Dawei, Chen Xiaoyi, and Guo Tao.
Restructured families, a family of six, and a midlife crisis are all covered in this drama. Screenwriter Yuan Bullet has created dramas such as the "Ode to Joy" series and "Welcome" for Noon Sunshine, and has a lot of experience in urban dramas with strong plots and strong characters.
After Zhang Xiaofei became the heroine of urban dramas, she successively cooperated with Huang Xiaoming and Tong Dawei, the representatives of "good men" on the screen in "Good Things Come in Pairs" and "Good Luck Home", and the momentum is positive, it seems that the "big heroine" of urban dramas in the future will have a place for her.
"Private Romance" starring Zhang Jianing, Wei Zheming, and Wang Zhener tells the story of former classmates who accidentally have a dual relationship between colleagues and newlyweds ten years later. The original name "Office Hidden Marriage" has already revealed the tone of its urban workplace light comedy.
In short, the first month of 2024 has sent some seed players worth looking forward to to in the TV drama industry, which can be foundCostume dramas have gone beyond ancient puppets, but have made great efforts to win over male audiences; Urban dramas are still focusing on the workplace, family, and youth, looking for a new breakthrough point that meets the audience's aesthetics. Which one can finally become the audience's favorite, and we will see the real chapter when it is broadcast.