The electric vehicle industry has recently received big news, with tech giant Apple deciding to abandon its decade-long electric vehicle research and development plan. This decision not only shocked the tech world, but also made the automotive industry rethink the competitive landscape of the future. Sawyer Merrret, an analyst at electric vehicles, commented: "Apple invested huge resources in trying to make electric cars, but ultimately chose to abandon them due to the difficulty and limited profit margins. ”
Looking back at Apple's EV development journey, they initially pinned their hopes on building a fully autonomous car. However, this goal is too far away for Apple, which has no fleet, no real-world data and no experience with autonomous driving. At the same time, Tesla and Ford are the only two major automakers in the U.S. auto market that have never gone bankrupt, and they have taken the lead in the market thanks to their deep accumulation of electric vehicle and autonomous driving technology.
Apple's abandonment of the electric vehicle R&D plan is undoubtedly a signal to the market: the competition in the electric vehicle industry is becoming more and more fierce, and even technology giants with deep financial and technical strength are difficult to easily enter and succeed. This also reflects the complexity and high stakes of the EV industry, especially when autonomous driving technology is not yet mature.
Tesla CEO Elon Musk expressed a different opinion on Apple's decision, responding: "The natural state of a car company is death. This statement, while somewhat pessimistic, also reflects the harsh reality of the automotive industry. In this era of change, only companies that continue to innovate and adapt to market changes can be invincible in this competition.
Apple's dream of electric vehicles has undoubtedly brought profound inspiration to the entire industry. How will the EV industry evolve in the future? Which companies stand out from the competition? These are issues that deserve our continued attention.