During the Spring Festival, home decoration products ushered in a hot sales period, and the single volume of window flowers, couplets, ornaments, New Year's flowers and other commodities rubbed to the top. The ornamental fish, which has more than good intentions every year, ushered in the moment of big sales. Usually, e-commerce merchants are full of energy during the Chinese New Year and stock up early, while Lao Wang, an ornamental fish merchant, does the opposite and closes early.
There must be internal reasons for things to go wrong, and Lao Wang, an e-commerce merchant who is a user of wind and fire, has a love-hate relationship with ornamental fish......
The weather is cold and it is difficult to ship
The challenge of doing aquarium e-commerce in the Great Northeast has multipliedLao Wang loves to raise fish, a variety of ornamental fish to raise a lot of doorways, ordinary people do not have to worry about it is difficult to raise for a long time, but the ornamental fish raised by Lao Wang is vigorous. The more fish are raised, there will always be a time when they can't be raised. In line with the idea of finding a good home for the fish, he tried to shout in the circle of friends, and there were really people who were interested.
Later, Lao Wang also hung up ** information on some second-hand platforms, which was also a foundation stage for him to choose to do e-commerce.
After a long time, Lao Wang has a sufficient understanding of the entire industrial chain and sales model of ornamental fish, and has opened physical stores and online stores in one go. If it was a small fight before, then this time he officially started his entrepreneurial career.
The rise of e-commerce platforms has created conditions for the emergence of aquarium e-commerce. Following the trend of e-commerce, Lao Wang has mixed feelings. It didn't take long for Wang to find that his area was not competitive with live products such as ornamental fish sold online.
The Northeast is more than minus 20 degrees, and there is no way to send the goods. "The winter in the Northeast is particularly cold, and the ice and snow created in the Northeast this year are completely out of the circle, but some businessmen like Lao Wang are a little worried.
Compared with conventional commodities, ornamental fish, as living organisms, have extremely strict transportation conditions, especially temperature control. The cold weather in the Northeast region makes winter shipping extremely difficult, and the slightest carelessness can lead to the death of fish due to low temperatures, not only the loss of goods, but also customer complaints and even refunds. Therefore, many live goods merchants must work packaging. "When aquarium fish are shipped, they need to be sealed in special plastic bags, and then filled with water and sealed with oxygen. ”
It's cold early in the Northeast, and if you want to ship and keep warm, you have to do it early. "As soon as the weather is cold, you have to use foam boxes, tin foil bags, and heated Nuanbao, which is the most expensive, nearly 4 yuan each. "As the cost increases, profits are compressed, and compared with businesses in the southern region, Lao Wang's competitiveness is not strong. "There is no obvious off-season and peak season for ornamental fish, unlike selling clothes, there are spring, summer, autumn, and winter clothes, and ornamental fish merchants in other regions can sell all year round, and I can only concentrate on March to November. ”
During this period of the year, online ornamental fish merchants were in the final stage of competition, but Lao Wang had to stop online orders and delivery early and focus on offline. 
5 years of multiple e-commerce platforms
Wind and fire are always with you all the wayDoing ornamental fish business for more than 10 years, how to produce better benefits is the focus of Lao Wang's thinking in recent years. Nowadays, traditional e-commerce platforms and emerging e-commerce are competing on the same stage, and more peer merchants are entering the game, survival of the fittest, and Lao Wang also hopes to find a platform that is more conducive to his own development.
Now the situation is that if you don't give money to the platform, the platform won't give you traffic, and it will be difficult to do business. "After more than 2 years of **, Lao Wang transferred to Pinduoduo. This platform brings more orders to Wang, but it also has new troubles.
The quality of the people who buy things is uneven, there are many people who want to 'prostitute for nothing', some even take other people's goods and say that they are selling goods and ask for returns, and some people will even threaten you with only refunds and complaints. Online business is difficult to do, but after many years of perseverance, he is not willing to give up easily. In order to ensure the steady development of online business, Lao Wang has been looking for more optimized winter solutions, including service level and efficiency improvement.
In solving the problem of customer expediting delivery, Lao Wang said that he had a lot of right to speak. As a 5-year veteran user of Fenghuo, he has a deep affection for Fenghuo and is full of praise. "It is very convenient to place orders with the Fenghuo delivery applet, and you can place orders with your mobile phone. Sometimes when a customer urges delivery and I am outside, I can use cloud printing to place an order directly to obtain the order number and reduce complaints. The software services provided by Fenghuo help merchants to achieve off-site printing, adapt to complex and changeable work scenarios, and provide merchants with a "simple business" delivery experience.
The intelligent pasting function of the Fenghuo delivery applet is the most convenient function used by Lao Wang, and it can be automatically identified after copying the address information, which really reduces the troublesome links and helps merchants improve delivery efficiency. Over the years, the story of Fenghuo and the business has become more and more exciting. Long Xing Lang, Feng Huo is looking forward to a new story with everyone in the New Year.