In this world of fashion full of diversity and competition, the fates of the two celebrities' own brands have taken on very different faces. Selena generated $500 million in revenue in just one year with Rare Beauty, while Ouyang Nana's Nabi brand was ridiculed by the public. This article aims to ** the reasons behind this.
Introduction: Brand vs. Individual, Story vs. Reality.
Selena's Rare Beauty is not just a makeup brand, it's the embodiment of her personal experience and philosophy. On February 4, 2020, the brand was born, with core values of confidence, diversity and inclusion. Selena interacts with fans through cross-border marketing on social platforms such as TikTok, which not only enhances brand awareness, but also makes her influence deeply rooted in the hearts of the people. Her products cover makeup, skin care, perfume and nail art, and have won the love and recognition of consumers with reasonable ** and excellent quality.
Ouyang Nana's NABI brand represents a personalized lifestyle. Nabi's belief in comfort and relaxation is reflected in its "Cloud Capsule Collection" launched in November 2022. The collection contains a wide range of lifestyle items, from sweatshirts to pyjamas, from bathrobes to scarves. Through the online and offline activities of the WeChat Mini Program, NABI has attracted a large number of consumers to participate.
Body:
Selena's Rare Beauty: A Personal Story Meets Brand Values
Selena's Rare Beauty is more than just a beauty brand, it's an extension of her personal story. Selena's message of confidence, diversity and inclusion through the brand is not only closely related to her personal experience, but also resonates with the values of today's society. She skillfully leveraged her influence by interacting with her fans through social **, which quickly made the brand gain high recognition in a short period of time.
"Ouyang Nana's Nabi: Exploration and Attempt of Personalized Lifestyle".
At the heart of the NABI brand is a lifestyle that promotes relaxation and comfort. Ouyang Nana's attempt, although innovative in concept, is slightly weak in market acceptance. Her products are diverse, but in terms of deep connection with consumers and the delivery of brand stories, it seems that Selena's Rare Beauty is not as direct and profound as Selena's.
"The Transformation of Two Stars: A Crossover Journey from Film and Television to Fashion".
Selena and Ouyang Nana, as stars who have transitioned from the film and television industry to the fashion industry, have shown strong personal charm and market insight. Their brands have their own characteristics, which reflect their understanding and pursuit of fashion. This process is not only brand building, but also the exploration of the combination of personal brand and market demand.
Conclusion: The power of the brand and the influence of the individual.
The brand story of Selena and Ouyang Nana is the result of the interweaving of personal charm and market demand. Selena's success lies in her ability to blend her personal story with her brand values, while Ouyang Nana still needs to find broader market resonance as she explores a personalized lifestyle. Both stories tell us that the power of a brand lies not only in the product itself, but also in the story and values behind it.