In fact, as early as the eve of the Spring Festival in the Year of the Dragon, the author had already predicted that the automobile market after the year would be a "bloody storm".
I originally expected that after the year, first-tier joint venture brands such as Volkswagen and Toyota would start to cut prices frantically to resist the market impact brought by Chinese new energy vehicle companies such as BYD. Unexpectedly, the first car company to rise up on the table in 2024 is BYD, which is already at the top of the market.
In February, BYD launched the Qin Plus and Destroyer 05 Honor Edition models, and the DM-i hybrid version of both models comes in 7The starting price of 980,000 yuan has refreshed the "lower price limit" of compact plug-in hybrid sedans. At the same time, the Qin PLUS Honor Edition EV model is also priced at 10The starting price of 980,000 yuan has refreshed the "pure electric value".
There is no doubt that with BYD's compact DM-i hybrid sedan compressing the price to 80,000, the entire new energy market will face a strong impact. But the impact of this wave may be more powerful than everyone imagined.
The value of the double car "798" is reflected in the **?
The starting price of the 2023 BYD Qin PLUS Champion Edition DM-i is 9980,000 yuan, the starting price of the Destroyer 05 Champion Edition DM-i is 10180,000 yuan, such a ** was originally low enough. At the same time, these two cars also stimulated Changan to launch a starting price of 8The 990,000 Changan Qiyuan A05 and Wuling launched a starting price of 8880,000 Wuling Starlight.
When people thought that the "good days" of Qin plus and destroyer 05 cars were coming to an end, BYD bombed again in the Year of the Dragon.
7.The price of 980,000 yuan, if you put it in the previous independent brand, you can basically only buy 15L or 16L pure fuel powered compact model; If it is placed in the previous joint venture brand, it can only be bought 14L or 15L pure fuel powered A0 class car. However, the new 2024 Glory Edition models of Qin plus and Destroyer 05 have given everything to consumers.
First of all, the core advantage of the two cars is the DM-i hybrid system.
The DM-i hybrid does not need to be introduced too much by the author. Put it on a compact sedan like the Qin PLUS or Destroyer 05, it can bring 55km of CLTC pure electric range, 46L 100km power consumption, 73 seconds of 000 acceleration performance. It can be said that on the family model, BYD's DM-i hybrid system can put 15t、2.0L pure fuel power is all over the ground looking for teeth.
In the past, one of the biggest problems with the DM-i was the high price. When many consumers buy a car, they have to calculate it carefully: the remaining fuel cost can only make up for the extra 10,000 or 20,000 car prices after a few years?
But today, BYD took the lead in achieving "electricity is lower than oil" on the first level. For consumers who are holding on to the fence, 7The starting price of 980,000 is undoubtedly shocking, so shocking that it almost allows everyone to pay directly without any hesitation.
In addition, with a wheelbase of 2718mm, these two cars also bring enough space to consumers. Even in terms of configuration, two 7The DM-i model priced at 98 is also equipped with 6 airbags, tire pressure monitoring, reversing radar + image, DILINK network connection system, automatic air conditioning + rear seat air vents and other complete configurations as standard.
For consumers on a budget, 7...The 980,000 yuan Qin PLUS Glory Edition DM-i and the Destroyer 05 Glory Edition DM-i are a perfect choice. Of course, after talking about product power, I believe everyone is also puzzled: when the ** of the two DM-i models is so low, why can they still bring complete configurations? Bringing quality that is easy to use and easy to use?
*Behind the take-off is the take-off of the industrial system.
Before BYD, the Toyota brand had the strongest industrial matrix among global car companies. The existence of Aisin Seiki, Toyota Boshoku and other self-owned chain systems enables Toyota to not only make large parts such as body frames and gearboxes, but also seat leather and fabric fabrics. This perfect industrial chain system has helped Toyota save great costs and obtain great profits in the process of making cars.
Although the rise of BYD is later than Toyota, BYD has always been committed to creating an industrial aggregate of the whole industry chain. To put it simply, BYD has core technologies such as DM-i system, Xiaoyun engine, lithium iron phosphate blade battery, etc., and relies on the advantages of core technologies in the new energy vehicle industry to have a complete and comprehensive industrial chain layout.
At the same time, in addition to vehicle manufacturing, BYD also tries its best to achieve self-development, self-production, self-sale and self-use. On the manufacturing side, BYD has the manufacturing capacity of battery raw materials, three-electric systems, vehicle interior materials, lights, lubricants and other materials; Even in the service sector, BYD can provide battery** and car insurance services.
It can be said that in the matter of automobile manufacturing, BYD has built its own operation mode that can carry out independent cycles. Even BYD can play the role of a businessman like Toyota. After all, at present, there are not a few car companies that purchase Foday batteries and DM-i hybrid systems.
Moreover, in the very few external procurement links, BYD can also bargain at a very low **. After all, BYD has let all the best businessmen know a fact: "As long as you dare to sell, I dare to engage in R&D and production by myself."
And because of this, 7The 980,000 Qin Plus Honor Edition DM-i and Destroyer 05 Honor Edition DM-i are equipped with an ESP system and 6 airbags as standard.
If we look at this matter from another angle, we can also find the difference between BYD and Toyota. Toyota has established a complete industrial chain matrix in order to reap higher profits for a single vehicle under the condition of the highest level.
BYD, as an automaker, also needs to make money, but the logic of making money is somewhat different from that of foreign manufacturers like Toyota. The Chinese new energy vehicle manufacturer adheres to the business principles of "small profits but quick turnover" and "integrity and pragmatism" of traditional Chinese businessmen.
By building an industrial aggregate of the whole industry chain, BYD has effectively reduced the R&D and manufacturing costs of vehicles, and has taken the initiative to reduce vehicle prices to satisfy more consumers. Such a business logic has not only won praise from users for BYD, but also brought a major opportunity for BYD's sustainable development.
BYD's Wang Bang, who will pick it up?
The two-car 798" also has high-efficiency power and rich configuration ......A pair of king fried on the New Year's card table has been thrown out by BYD. What makes other car companies feel even more uncomfortable is that BYD still holds the "four twos" (industrial aggregates of the whole industry chain) in their hands, and as long as BYD is willing, it can also play a "bomb".
When Qin PLUS and Destroyer 05 were just launched, I thought BYD was giving Changan Qiyuan A05 and Wuling Xingguang, two products that were in the limelight, a disadvantage. But then I found out that my pattern had not yet opened.
When BYD threw out the king bomb, Geely and other brands followed suit. Among them, the Geely Emgrand L HIP Longteng Edition model, with 8The starting price of 980,000 followed, and Beijing Hyundai also lowered the Elantra's ** to 7580,000 yuan, and claimed that "oil is stronger than electricity".
But to be honest, after the king bombed, whether it was throwing "four fives" or "four threes" on the table, the shock was not as loud as when the two kings were thrown to the table. There is no doubt that in the first wave of ** battles, BYD has won.
However, BYD's ambition is not only to fight back against other new energy brands, but also hopes to pull down the "old fuel vehicles" in one fell swoop with the shock of "electricity is lower than oil".
In 7In front of the 980,000 Qin Plus Glory Edition DM-i and Destroyer 05 Glory Edition DM-i, is there any need for Buick Yinglang, Jetta VA3, and Mazda3 Ankesaila? At least in my opinion, whether it is on performance, on configuration experience, or on **, there is no need to compare, these cheap fuel vehicles that are two times behind, just lie flat.
It really responds to the words of Zhou Yu, deputy general manager of product marketing at Wuling: "In a non-free product, ** is the most important differentiation."
Conclusion: So in the end, the author believes that BYD's "double car 798" is a milestone in the field of new energy vehicles. After that, entry-level fuel vehicles, especially entry-level fuel vehicles of joint venture brands, completely lost their cost-effective advantages.
When the joint venture brand gradually loses these basic plates, the future Chinese auto market will become the world of new energy and the world of independent brands. As for how long it will take for the joint venture brand to recover, I think it will take at least two years. In these two years, it will become a window period for independent brands to comprehensively surpass joint ventures.
In the future, it depends on BYD and TA's friends!