I feel a bit like eating ice cream. You know, in the beginning, everyone was super excited, like they had the best ice cream? However, after a while, everyone became less enthusiastic, as if they were still licking the stick after eating ice cream.
Phantom Beast Palu is a game that combines survival and cultivation elements, and when it was first released, the results were really impressive. But now, it seems to be declining in popularity. According to SteamDB, the game's highest number of contemporaneous** players on Steam dropped from 2.1 million on January 27 to 750,000 on February 10, losing more than 1.34 million players in two weeks, the largest two-week drop in Steam history.
Although the popularity has decreased, the average number of ** people in "Phantom Beast Palu" is still about 700,000, and the performance is still good. However, I think this is also normal. It's like the previous PlayerUnknown's Battlegrounds, which had more than 3 million people at the same time at its peak, and now it is stable at around 500,000, but it took nearly 4 months for the game to lose 1.3 million players.
It is also a normal phenomenon that the popularity of the game returns to rationality. After all, every game has its life cycle, and just like eating ice cream, there will always be a time to finish it.
No polishing art, no unified and distinct, impressive visual style. The plot and content do not have a core that can stand up to scrutiny. It does not lead to any cultural connotations or cultural symbols. Such a game will be like a rotten meme, quickly abandoned, forgotten, and outdated. This is not the same as the general good single-player loss retention rate, P5, Old Man Ring, God of War 4 will still be talked about by everyone after many years, and even Arceus, which everyone complains about, will also be recorded in the history of the Pokémon series as a stage. But the phantom beast Palu will soon only be able to leave a "fire pass".
Let's talk about the standard again, now you talk about P5, Zelda, or even the Legend of Sword and Fairy, Dark is afraid of bad gods, do you think you're talking about a very outdated thing, won't you? But if you talk about Palu again after three months, it will be the same as if you are still dancing Liu Genghong, and it will become a very old school thing, which is the rotten stalk effect.
You wouldn't think that a single-player buyout game also needs to be like a long-term game, right? These games have always been paid after the player and the operator do not get along, whether you play a key to achieve all the achievements or open the hang has nothing to do with the operator, stand-alone machine is like this, after you get to the hand you like to play how you want to play, anyway, you paid at the beginning. Lost 1.34 million players? It's just that these people have finished playing the game, so they unloaded the game.
It's been hot for two weeks, and how do you want to ......This is a stand-alone game, not an online game, there is no user churn and retention rate, just look at how many copies are sold, and whether users love to play after selling. Palu at the same time**2 million, the sales volume should be very high, the specific amount depends on the official announcement. Sure enough, if you talk about sales, no game can beat Mario and Pokémon for all ages.
Regarding the mode of game distribution, in the future, it is more likely to test the water with a small or medium cost, if the response is good, and then invest in a large cost of renovation, a content is changed for ** sold for 2 times, and you can avoid risks if you win.
Learn from Tencent, 1.4 billion publicity, Steam automatic**, and at the same time give the Australian kangaroo-shaped phantom beast a limited date for the Year of the Dragon**; The producer first publicly stated on Twitter that he would not release krypton gold content, and turned his head to launch a new phantom beast "Oriental Dragon" in the Year of the Dragon, and the combat power was off the charts, as long as 38You can unlock it by purchasing a Battle Pass for 8 yuan; Online battle rank division, elo mechanism, forcibly assign you robot teammates, and extend the ** time This is a good thing for players who really like Palu, because** singing down Palu shows that they have realized that this kind of gameplay has no potential for long-term operation, at least don't worry about Tencent coming out with a mobile version of the phantom beast Palu.