With the continuous acceleration of globalization, 2024 has undoubtedly become a big year for brands to go global. In the process, TikTok undoubtedly offers unprecedented opportunities for global brands.
Why?
According to Tuke, there are two main points.
On the one hand, the increasing integration of the global consumer market provides a broad space for brands to go globalOn the other hand, the innovation policies of platforms such as TikTok provide more possibilities for brands.
Brands can use TikTok's global influence to quickly increase their international popularity, and at the same time, with the help of the tools and services provided by the platform, they can effectively reduce the cost and difficulty of going global.
Among the many overseas brands that Tuke has served, many brands were originally unclear in China due to their industry and market factors. But through TikTok's cross-border going overseas, they have all found new business opportunities overseas.
For example, one of Tuke's customers, Guangzhou Eli Optoelectronics.
It is a brand mainly engaged in LED screens, and it is also our first customer to operate from the independent station account matrix.
Of course, the result is also very good, the number of inquiries in three months exceeds 100, and the order is successfully opened.
This is still in the case of a relatively niche brand product.
For example, new energy batteries, toys, wigs, cement, etc., are very marketable in the Middle East, North America, and West Africa.
What's more, with the continuous change of consumer behavior, digitalization has become the mainstream trend of brand marketing, and social platforms such as TikTok cater to this trend.
Whether it is the various national policies extended by the "Belt and Road", or the various new news that TikTok continues to come out, it is indicatingGoing to sea is the current new trend.
Just like TikTok's setback in Indonesia last October, despite Indonesia's ban on TikTok Shop's e-commerce in Indonesia on the grounds of national information security, it still found a solution in its own way and set a precedent for the e-commerce market.
That is to "follow the local customs", and the Indonesian e-commerce giant Tokopedia "turned enemies into friends" and successfully completed the tokopedia
The acquisition of a 75% controlling stake in Indonesia's second-largest shopping platform has found a way back into the country's e-commerce sector.
This has to be said to be a feat.
The reason why TikTok is doing this is nothing more than because of the huge overseas market, which can win more huge profits for TikTok in the future development. Until then, it's all worth the investment.
It's the same with brands going overseas.
In the early years, the international ** done by foreign trade merchants was not also crossing the river by feeling the stones?
What's more, going overseas through TikTok is now to minimize the risk.
In 2024, TikTok has also launched a series of new policies aimed at further promoting the brand's globalization process.
For example, TikTok announced that it will further optimize its advertising algorithm to improve the pertinence and conversion rate of brand advertising. This means that brands can reach their target consumers more accurately, thereby improving the efficiency of going overseas.
Also in 2024,TikTok will fully open TikTok Shop in Latin America, providing more opportunities for B2B and B2C merchants going overseas.
In terms of content marketing, take games going overseas as an exampleTikTok has launched the "Game UGC Content Incentive Program"., designed to fission transformation set done.
Game manufacturers can aggregate and display the core content of the game, undertake the blue ocean of intra-terminal traffic, and effectively attract traffic for the game. At the same time, the program also realizes the activation and reach of users in different circles, stimulates user consumption and production of game-related content, so as to further expand the influence and user scale of the game, and enhance the commercial value of the game.
It can be seen that TikTok supports brands going overseas.
Some industry experts have said that in 2024, with the implementation of TikTok's new policy, more brands will successfully go overseas through TikTok.
Even Alibaba Group's official information platform, "Alibaba Footprints", has previously sorted out such information after interviewing representatives of Euromonitor International, McKinsey and Bain, three international consulting firmsIn 2024, there will be three major e-commerce markets in China and overseas: first, generative AI will widely play the role of e-commerce assistants; ** The second is a diversified and value-added consumption proposition; The third is the pursuit of satisfaction other than affordability.
As TikTok further expands globally, its localization strategy in different regions will also help brands better integrate into the local market and achieve deeper market penetration. The combined effect of these factors will make TikTok an important force that cannot be ignored for brands going overseas.
2024 is undoubtedly the first period for brands to achieve internationalization, and brands should make full use of this opportunity to actively explore and implement overseas strategies to seize the unlimited business opportunities brought by globalization.