Reading guide:When the performance growth curve of the Internet industry gradually moves from steep to stable, the era of getting rich overnight by year-end bonuses is gone.
Author: Xu Xiaoqian.
Editor: Shi Chengchao.
Article**: Times Finance APP (TF-APP).
In 2024, huge year-end bonuses will disappear from major Internet companies.
For a long time, the year-end bonus of Dachang reflects its achievements in the past year, and it can also start the battle of grabbing people at the end of the year and the beginning of the year. On January 31, it was reported that according to **, Tencent's year-end bonus performance evaluation has been released, and the highest is 5 months monthly salary +. According to Tencent's former employees, Tencent is now in three levels of performance: outstanding, good (good), and underperforming. Among them, the three grades of performance correspond respectively: 5 months of monthly salary +, the middle (the vast majority of people have 4 months of monthly salary, which may rise slightly), and the lowest level of 1-2 months monthly salary. According to previous years, employees in Tencent's general department generally received 3-6 months' salary as a year-end bonus, while some high-performing departments, such as the gaming department, may receive a year-end bonus of up to 24-48 months' salary. In 2022, miHoYo, which owns the ace game "Genshin Impact", is rumored to have a year-end bonus of up to 108 months' salary, and in 2021, the employee year-end bonus of NetEase's "Harry Potter Magic Awakening" project team is as high as 888888 yuan, and "League of Legends" is rumored to send 1.2 million yuan in cash per person. Just a few days before Tencent's year-end bonus**, ByteDance issued an email to all employees, updating the performance and incentive policy: the original year-end bonus months greater than 3 salary plan unified adjustment to 3 months, although the total package remains unchanged, but the carnival of the year-end bonus has come to an end. Correspondingly, this year's year-end bonus was seized by two non-Internet companies, first the mobile phone manufacturer Transsion Holdings was exposed to be 30% more on the basis of the year-end bonus, and then Gree Chairman Dong Mingzhu threatened to spend 200 million yuan to issue a year-end bonus. At present, the atmosphere of major Internet companies showing year-end bonuses has gradually turned low-key, and more people in large companies have begun to care about whether their business is improving and whether the company's revenue can get out of the trough. A huge year-end prize is like winning the lottery
For many Internet employees, the year-end bonus is an indispensable part of interview negotiations, which is packaged as 3-6 months' salary into the annual package, inspiring batches of fresh blood to pour into the lattice of large factories and fight on the two points and one line of 996. At the beginning of 2019, Yanan, who was born in the 90s, joined the game business of Dachang for less than 6 months, and finally got a 5-month year-end bonus, with 3With a monthly salary of 50,000 yuan, Yanan can harvest nearly 180,000 yuan in a short period of time, which is a return that she can't imagine in her former employer. And she heard that a colleague in the department won the year-end bonus for 18 months in one go. "The year-end bonus received by the development department will be even more exaggerated, and the year-end bonus of nearly 100 months spread on the Internet is not groundless. Yanan said to Times Finance. That year, the project she participated in was the company's star product, ushering in the heyday of user data and turnover growth, and was also written into the financial report as the company's outstanding performance. In the stage when the game project continued to make great progress, Yanan relied on the company's annual salary and side income to buy a house in Shenzhen within two years. Even in the same company, the year-end bonus between different departments and different business lines will be very different, once the project involved is short-lived or the growth has stagnated, the year-end bonus is the first income to be impacted, "Just like winning the lottery, it is impossible for you to be responsible for high-growth business every year, and now colleagues can get a 3-month year-end bonus is already good." Yanan said. "This year, there is a high probability that it will still be 2 months' salary, and colleagues who do not meet the performance appraisal standards may only have 1 month, or even none. Hangzhou programmer Chen Ming has been accustomed to the year-end bonus without waves, and the rumors of business contraction and layoffs from time to time have made him sober up from his fantasy, "As long as you don't off at the end of the year, it's a good thing, otherwise you will encounter a salary pressure when looking for a job next year." In Chen Ming's view, the revenue of the business line has the greatest impact on the year-end bonus, and he has friends from large factories around him, with an assessment score of 375 corresponding to the year-end bonus ratio assessment 35, citing revenue development that was lower than expected. "There are only two ways for companies to reduce their annual bonuses, either by reducing the annual bonuses for everyone or by limiting the number of high-performing employees. Li Da works for a medium-sized e-commerce company in Shanghai, and because the company's year-end bonus is far lower than expected, he has a plan to change jobs after the year. "This year's year-end bonus is only one month, and the company's statement is that the year-end bonus is counted in the quarterly bonus, but a few years ago, the quarterly bonus and the year-end bonus were independent of each other. ”The big factories are busy adjusting, and the year-end bonus is a mystery
For the shrinkage of the year-end bonus, many Internet employees have done enough psychological construction. In 2022, large factories will be shrouded in the shadow of layoffs, and in 2023, major companies will focus on business adjustment, shrinking their fronts and focusing on their main business. In 2023, Alibaba will carry out the largest organizational restructuring in its history, with some subsidiaries having layoffs planned until early 2024. ByteDance, which has grown the most, has not had a peaceful time, and the game and VR businesses are facing a big retreat; NetEase is rumored to have started large-scale layoffs, and the hardest hit area is NetEase Media, and the game department is also involved. Wu Ping from the year-end summary of the head of the department in the speech, feel that this year's year-end bonus situation will not be too good, the person in charge has been emphasizing that the performance should return to the track of high growth, just past year, the company is still in a state of chaos because of business adjustment. In addition, the shrinking year-end gift box of the large factory has also caused dissatisfaction among some employees. In 2024, Taotian's New Year's gift box will only have a few small bags of snacks and peripheral gift boxes. "Although it was also some homemade goods in the past few years, the sophistication and practicality of the products are much higher. Some employees complained on social **. According to the "2023 White-Collar Year-end Award Survey Report" released by Zhaopin.com a few days ago, in 2023, 202% of white-collar workers are sure to get the year-end bonus, compared with 26 percent of the previous year9% is a decrease. There are 394% of respondents said they were "unsure", and 13 white-collar workers expected to not get a year-end bonus8%。Judging from the amount of distribution, the average year-end bonus for white-collar workers in 2023 will be 6,950 yuan, a decrease of 1,478 yuan from 8,428 yuan in the previous year. Compared with the Internet giants that tend to be conservative in year-end bonuses, the year-end bonuses of other companies are also confusing. "After the year-end bonus, the hanging heart finally died, and there was only a few hundred yuan of festival fees. An ordinary white-collar worker said to Times Finance. The ups and downs of the year-end bonus amount is a footnote to the development of the enterprise, when the performance growth curve of the Internet industry gradually from steep to stable, the era of relying on the year-end bonus to achieve overnight wealth is also gone. (Names have been changed.) (The author of this article, Xu Xiaoqian, ** in Times Finance APP, the web3 boss has been authorized by the author and edited and published by the web3 boss, and the views in the article are the author's views and do not represent the views of the web3 boss.) ）