From January 16th to January 17th, 2024, [Answer and Direction: China Hotel and Housing Rental Industry Investment 2023-2024 Annual Report Classroom & Closing Ceremony] was held at Holiday Inn Shanghai Pudong Greenland, reviewing the experience of hotel investment in 2023 and looking forward to the answers and directions of hotel investment trends in 2024.
Right: Sun Liang, Vice President of Jin Jiang Hotels (China).
Left: Ding Xiaoyu, President of Power Review & Punctuation Peak.
With the development of the economy and changes in the market, the high-quality transformation of the industry has become the only way for enterprises to develop sustainably. In the context of this new era, how can national enterprises seize opportunities, respond to challenges, and achieve high-quality transformation? This requires us to think deeply and **.
To this end,Ding Xiaoyu, President of Power Dianping & Punctuation Peak, and Sun Liang, Vice President of Jin Jiang Hotels (China).InPilot insight Thinking on the high-quality industrial transformation of national enterprises in the new eraof the dialogue session, he expressed his views.
Ding Xiaoyu: What kind of capabilities should hotel groups build?
Sun Liang:In an uncertain market, as a leading enterprise in the industry, how to build resilience and break through market challenges is a problem we have been thinking about. And I think the most important thing for a hotel group is to build the ability to continue to innovate.
In the future, we will continue to build a platform for win-win cooperation with investors, upstream and downstream enterprises such as the first chain, and accelerate high-quality development around the overall goal of "strong brand, strong membership and strong operation".
Ding Xiaoyu: What do you think has changed the most for investors in recent years?
Sun Liang:I still have a relatively lot of contact with investors, and I have a certain understanding of the changes of investors.
The first change is more gratifying to me - investors are paying more and more attention to the development of hotel groups and brands. After choosing the hotel group, the current investors hope to grow together with the group for a long time.
The second change is that investors will bring some new ideas and solutions to brands and hotel management companies, so investors and management companies are mutually empowered.
The third change is that the composition of investors is becoming more and more diversified. There are more and more investors from other industries who have transitioned or crossed industries. Moreover, now the ** cultural tourism project is also developing, and the cooperation between the platform company and the hotel management company is also continuing to increase.
Ding Xiaoyu: What are the opportunities and challenges for hotel investment when promoting the progress of cultural tourism?
Sun Liang:After the epidemic, the state has issued a lot of support policies for cultural tourism and rural tourism, which is a very good opportunity and window period for our hotel companies and investors.
However, while investors have firm confidence in the development of the industry, they will inevitably encounter challenges and need to continue to pay attention to innovation and changes in the process of sustainable development of cultural tourism.
Because in the uncertain market environment, the industry competition is fierce, the phenomenon of low-price competition and homogeneous competition between enterprises is more serious, and there is still a lot of room for improvement in technological innovation, especially in digital and intelligent applications, and the power to provide differentiated and personalized products is slightly insufficient.
Jin Jiang Hotel, which has the status of a state-owned enterprise, can get more cooperation invitations from platform companies, state-owned enterprises and **.
At the same time, Jin Jiang International Group, where Jin Jiang Hotel is located, not only has a hotel sector, but also other industrial sectors, such as tourism, passenger transportation, finance (including Jin Jiang Global Hotel Transaction Service Platform), etc., which can bring comprehensive empowerment to the best cultural tourism projects.
Ding Xiaoyu: What advice would you give to hotel investors in 2024?
Sun Liang:Hotel investment should pay more attention to long-termism, long-term mentality is an important support for running a good hotel, to stabilize desires, sink impulses.
Being a hotel is like building blocks, building blocks by block, doing a good job in every action and service seriously, so that people can see and touch the returns, and only then can they obtain additional benefits beyond the industry.
That's what we're going to do as a hotel management company and brand. In the long run, investors should also pay attention to the customer experience, the quality of the hotel, and the choice of track.
2024 is a year of new journey for us. In the next 5 years, we hope to create more brands that are sought after by investors and loved by customers. At the same time, I also wish investors a smooth career in the new year, the spirit of Ryoma, and what to invest and what to earn.