NetherlandsLithography machineManufacturerasmlIn a recent high-profile announcement, they have booked DUV from customersLithography machineAll delivered. The news came as a shock to the industry, after all, the Netherlands had previously withdrawn two modelsLithography machineThe shipment license of the equipment gives people a feeling of "drawing wages from the bottom of the kettle". However,asmlNot only did he not give up, but he successfully solved the dilemma of the ban with a very ingenious strategy.
1. Solve the ban dilemma and kill three birds with one stone
asmlThe move can be said to beThree birds with one stone。First of all, by speeding up shipments, they solvedEUV lithographyThe order problem of the machine avoids the risk of being criticized and reducing the credibility of the market. Secondly, a large number of DUVsLithography machineThe smooth delivery of the makesasmlWhile maintaining a year's high revenue, it also wonInvestmentsThe confidence of the company ensures the necessary funds for future development. Third,asmlIt not only offended the U.S. market but also kept the Chinese market, and achieved a compromise between the two major markets, not only complying with the United StatesChipsrules, but also access to China's huge customer resources.
2. Business wisdom and investor confidence
For large enterprises,InvestmentsThe perception of the audience is crucial. Only if the data is outstanding,Investmentswill be willing to continueInvestmentsto provide more development funds for the company. asmlThrough the beautiful performance of the shipment data, giveInvestmentsIt has demonstrated strong performance and huge market potential, so it can avoid financial problems in the short term. At the same time, this also illustratesasmlThey know the data forInvestmentsIt is more important than the bread of boasting, after all, only real performance can win trust.
3. Virtuous response and market crisis
On the issue of responding to the ban,asmldid not choose to go head-to-head with the United States, but complied with the United StatesChipsRules. While this may lead to them being criticized, at least the risk of conflict with the American side is avoided. At the same time, they did not offend the market giant of China, but made enough money through large-scale deliveries. Now,asml's shipments are so large, and they are accelerating ahead of schedule, even if the United States wants to find fault, it is difficult to find a reasonable reason. This indicatesasmland set an example for other companies, such as South KoreaSemiconductorsIf they can also make wise choices at critical moments, they may not end up in an empty ending.
asmlHigh-profile announcements for each oneLithography machineNone of them spared, and this is the result of their skillful response to the ban dilemma. By speeding up shipments, it was solvedEUV lithographymachine order problems, and to keep a year of high revenue, wonInvestmentsConfidence of the people. asmlBoth complied with the AmericanChipsThe rules also maintain the huge customer resources in the Chinese market. Their business wisdom and strategies can be used by other companies to make informed choices in the face of market crises. toasmlAs an example, we can see a company's superb response ability and intelligent decision-making when faced with difficulties, as well as:InvestmentsThis is undoubtedly the key to success. Every enterprise should be good at dealing with wisdom in the process of operation, and constantly improve its competitiveness and market credibility.