With the acceleration of the improvement of the four-level business district system, Beijing is gradually becoming a new highland of global consumption, among which the Wukesong business district is particularly eye-catching. In this process, Wukesong Wanda Plaza has played a vital role, which is not only the product of the combination of policy promotion and market demand, but also the result of the joint action of enterprise strength and social resources. By introducing diversified business and entertainment models, Wukesong Wanda Plaza provides consumers with a one-stop living experience area, showing its unique charm and vitality.
Beijing is accelerating its status as an international consumption center city with a new attitude, and effectively promoting the comprehensive upgrading of the consumption sector through a series of innovative measures. In 2024, Beijing** made it clear in its annual work report that it will take active measures to tap the potential of the consumer market, with the goal of translating the post-pandemic consumption recovery momentum into long-term consumption growth. Specifically, Beijing plans to carry out in-depth transformation of the existing business environment, while establishing a consumer experience area that meets international standards, and will also focus on the promotion of bulk commodity consumption, the cultivation of local brands and the support of service-oriented consumption, so as to promote the organic integration of various consumption forms.
In addition, Beijing** has also emphasized the need to meet the escalating needs of consumers by providing high-quality products and services, and as a way to stimulate market vitality and drive economic growth. In the process, 2.4 million square meters of new commercial space was added, while attracting more than 3,600 first-time stores, and the growth rate of service-oriented consumption reached 146%, these figures fully demonstrate Beijing's remarkable achievements in expanding domestic demand and promoting consumption diversification. Through these measures, Beijing not only provides consumers with a richer and more diverse choice, but also injects new vitality into the city's economic development.
Since the grand opening of Wukesong Wanda Plaza, the area has quickly become a new cultural and commercial focal point in Western Beijing. In just nine days, the plaza attracted more than 1.1 million visitors and achieved 1With sales of 100 million yuan, this achievement has significantly enhanced the commercial vitality of the entire region. In the following four months, Wanda Plaza hosted a number of wonderful cultural and artistic activities, successfully shaping the cultural identity of the western Beijing area. These activities not only enrich the cultural life of local residents and tourists, but also promote the formation of night-time economy and online celebrity check-in spots, further increasing the "number of points of interest" in the surrounding area.
With the promotion of innovative business models, it not only injects new vitality into the market, but also promotes the prosperity of the job market. The continued focus on employment issues is reflected in the most recent work report, which emphasizes the importance of employment. In particular, the opening of Wanda Plaza has become a key platform for promoting employment. It is understood that each Wanda Plaza can provide more than 4,000 jobs in the service industry, and Wanda Group has further expanded the job market by introducing new business forms and business models. In addition, Wanda Group also attaches great importance to the employment of college graduates, and encourages local branches to actively recruit college graduates.
As more and more new enterprises and new formats enter the market, Wanda Plaza will become an important part of the commercial reshuffle. It will drive the enhancement of the commercial value of Wukesong plate, and will also bring more social and economic benefits to the whole community. This dual effect will promote Wukesong business district to usher in new development opportunities and prosperity moments.