Red Star Capital Bureau reported on February 21 that for the "two sides have reached a settlement", consumers who questioned Lao Fengxiang's clerk erasing the gold bracelet logo told the Red Star Capital Bureau today that they have not yet reconciled with Lao Fengxiang, but first agreed that the two parties will jointly send it for inspection, and the test results have not yet come out.
Lao Fengxiang responded to the Red Star Capital Bureau that he is currently waiting for the test results of relevant institutions, and the company will reply as soon as the results come out.
Previously, a netizen in Tianjin posted ** that he went to Lao Fengxiang (600612SH) After cleaning the ** bracelet mildew, it was found that the brand logo was suspected to have been deliberately washed off by the clerk, and the clerk did not admit it. The consumer then reported to the police and lodged a complaint with the Administration for Market Regulation.
Data with picture according to Visual China.
1) Consumers questioned the store's erasure of the gold bracelet logo
Both sides are currently awaiting test results.
The consumer involved told the Red Star Capital Bureau that Lao Fengxiang's clerk did not admit that the logo was erased by the store, and also said that the logo was worn and worn by the consumer himself. In this regard, the consumer said: "Wear and tear can not only wear out Lao Fengxiang, the three words of thousand pure gold are not worn at all." I haven't worn it more than four times since I bought it. ”
As for the reason why the logo on the ** jewelry was erased, there was a lot of speculation on the Internet. Some netizens commented that the clerk may want to "steal gold" under the ** released by the party, and some netizens said that after erasing the logo, the corresponding product may drop in price, and some netizens questioned the authenticity and purity of the product**, and guessed that the logo was washed off to avoid after-sales trouble.
Mr. Wang (pseudonym), who did ***, told the Red Star Capital Bureau that if the jewelry logo became unclear after cleaning in front of consumers, it may be because the cleaning intensity was too large. Consumers should pay attention to whether the weight after cleaning changes greatly from the weight at the time of purchase, such as greater than 0In the case of 5G, some unscrupulous merchants will use the washed gold powder, that is, "stealing gold".
The consumer involved told the Red Star Capital Bureau that the gold bracelet was reduced by 0 after cleaning02g, with a small change.
Regarding the authenticity and purity of the gold bracelet involved, Lao Fengxiang responded to the Red Star Capital Bureau that he is currently waiting for the test results of relevant institutions, and the company will reply as soon as the results come out.
Regarding the problem that the logo is scratched and affects the after-sales service, the staff of Lao Fengxiang's store told the Red Star Capital Bureau that if the logo is gone, consumers can rely on the bill or registered mobile phone number for after-sales.
Regarding the decline in value, some Lao Fengxiang clerks told the Red Star Capital Bureau that if the gold jewelry is exchanged in the Lao Fengxiang store, the gold jewelry of the non-Lao Fengxiang brand is about 20 yuan lower than the exchange price of Lao Fengxiang.
In the third-party market, Mr. Wang said that the presence or absence of a logo will not affect the value of the company, but mainly depends on purity and weight.
Mr. Wang suggested that consumers can clean the products with a toothbrush or burn them with fire. If you want to send it to the store for cleaning, you can take photos of the steel seal and gram of the product before cleaning to keep evidence, do not leave the scene to prevent the package from falling during cleaning, and weigh and check on the spot after cleaning before leaving.
2) One-year market capitalization**4215%
Lao Fengxiang has become the focus of attention many times.
Red Star Capital Bureau noticed that Lao Fengxiang has achieved a bumper harvest in the past year due to the good performance and stock price of the market.
Yang Yi, chairman of Lao Fengxiang, said at the third quarter performance briefing that the gold price in 2023 will have a positive impact on the recovery of the domestic jewelry industry. According to the statistics released by the China Association, in the first three quarters of 2023, the country's ** consumption was 83507 tons, a year-on-year increase of 732%。
Lao Fengxiang's share price has risen from 47 a year ago09 yuan shares rose to 69 today01 yuan shares. The market capitalization has increased from 253 on February 20, 20239.7 billion yuan rose to 36.1 billion yuan, **4215%。
Screenshot from Oriental Fortune Network).
In terms of performance, in the first three quarters of 2023, Lao Fengxiang's revenue reached 6206.6 billion yuan, a year-on-year increase of 1593%, and the net profit attributable to the parent company reached 196.4 billion yuan, a year-on-year increase of 4487%。
However, Lao Fengxiang has become the focus of ** many times in the past year.
In November 2023, the clerk of Lao Fengxiang's store was exposed to "fighting with peers". According to Elephant News, Zhou Dasheng and Lao Fengxiang store employees of a shopping mall in Binzhou, Shandong Province, were suspected of having an argument over grabbing customers, and many people tore and scuffled together.
Lao Fengxiang has also been complained by many consumers, and its "fixed price"** is significantly higher than the market price. The Red Star Capital Bureau noticed that Lao Fengxiang's stores are mainly franchised stores. According to public information, as of the end of September 2023, Lao Fengxiang has a total of 5,751 marketing outlets, including 194 self-operated silver buildings and outlets, and 5,557 chain stores, accounting for 9663%。
At the third quarter performance briefing, some investors asked Lao Fengxiang how to view the Internet, Lao Fengxiang vice chairman and general manager Huang Hua said that the company always attaches importance to its own brand management and actively protects the legitimate rights and interests of consumers.
When asked "how to control the quality of franchise stores", Huang Hua responded that the company signed a general distribution agreement and a market regional service agreement with the general distributor, and implemented management obligations and responsibilities in strict accordance with the requirements of the agreement, and strengthened the management and service of the general distributor and franchise stores. At the same time, the company's subsidiaries and various sales teams implement a regional responsibility system, and understand the specific situation of the current regional operation through on-site visits, inspections and other measures.
Red Star News reporter Zhang Luxi Yu Yao.
Edited by Yang Cheng.
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