With the disappearance of traffic dividends, the cost of public domain traffic platform is becoming more and more expensive, in order to save traffic costs, make customers become private and repeatedly available traffic, and achieve cost reduction and efficiency increase for enterprises, so private domain traffic is born on demandWhat are the prospects and trends of private domain traffic development in 2024?
Private domain traffic management system, apply for a free trial
At present, more and more enterprises are joining the camp of private domain traffic, because the development prospect of operating private domain traffic is sustainable. Because private domain traffic aims to retain customers in the enterprise, establish customer relationships, and achieve repeated customer consumption and customer number fission.
By building customer relationships and making customers the exclusive traffic of enterprises, it not only saves the expensive fees paid to the public domain platform repeatedly, but also allows customers to retain the enterprise and let customers repeatedly consume in the enterprise on the basis of trust. While gradually improving customer relationships.
As mentioned earlier, the future scenario of private domain, so many enterprises are very confused at the beginning of starting to build private domain traffic, so how do enterprises build private domain traffic? Let's take a look!
First of all, private domain traffic operation, we need to choose a suitable carrier, the customer will be concentrated and precipitated, it is recommended that you use WeCom to do the private domain traffic carrier, WeCom can add customer WeChat, and WeChat, as a daily social software, can make us more convenient to communicate with customers, customer reach rate is higher, and the functions have been continuously improved and enriched, greatly improving the efficiency of enterprise operations.
In addition, in addition to its own customer operation functions, WeCom can also use advanced functions provided by enterprise service providers to help enterprises improve the construction of private domain traffic, such as WeCom SCRM system.
WeCom SCRM system[Customer portrait].The function can clearly record customer dynamics and display it in the WeCom sidebar, so that employees can speculate on customer hobbies, use this as a starting point, communicate with customers, build customer relationships, and achieve customer retention and repurchase.
The customer management function can add scores for customers, and customers will automatically score after triggering key behaviors, such as recent browsing of the circle of friends, **live broadcast, clicking on product links, etc., will be injured and scored, and the scores have been screened for loyal fans of the enterprise and included in the private domain traffic pool of the enterprise.
In addition to the above functions, the SCRM system has also developed many advanced functions based on Qiwei, such as batch friend addition, automatic marking, customer portrait, customer life cycle, super radar, tag group building, session archiving, etc., which can also be appliedQiwei SCRM systemTry it for free!