With the increase in the cost of drainage and customer acquisition, the concept of private domain traffic is becoming more and more popular, and many industries have begun to build their own private domains, but not any industry is suitable for private domain traffic. So,Which industries are suitable for operating private domain traffic?Let's find out!
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Whether it is suitable for private domain traffic needs to be judged from the perspective of the industry's business format, and after integrating the basic information such as the industry's customer unit price, transaction frequency, and customer portrait. Unit value and transaction frequency are the two most important dimensions to judge whether you can do private domain. Based on these two dimensions, it can be divided into the following four transaction scenarios:
1. The unit price of customers is low and the consumption frequency is low
In such a format, enterprises cannot make profits, and it is impossible to do private domains.
2. The unit price of customers is low and the consumption frequency is high
Typical industries: catering, retail, beauty, snacks, tea, etc.
Characteristics of the format: large traffic.
Operation mode: It is suitable for centralized operation with the community, such as sharing dry goods in the group, using group punch-in, and sending red envelopes to activate users, so that users can continue to pay attention and maintain stickiness.
3. The unit price of customers is low, and the consumption frequency is low
Typical industries: real estate, jewelry, beauty salons, etc.
Characteristics of the business: the customer's decision-making cycle is long.
Mode of operation: 1-to-1 follow-up service. If you want to further maintain the stickiness of users, you can use the community to notify you of new industry trends, dry knowledge, and first-class information to centralize the operation of customers, so that users can continue to pay attention to you.
4. The unit price of customers is high, and the consumption frequency is high
Typical formats: There are few such formats, but they are not absent, such as high-level services in the clothing industry.
Mode of operation: 1-to-1 personalized service.
Generally speaking, the services in the private domain are roughly divided into two types: community operation and 1-to-1 service, so what can we do to do a good job in private domain operation?
Industries that do community operation can use community operation tools to improve the activity of the community, such as using the enterprise micro SCRM system[Group fission].function, create a fission activity poster, invite group members to help complete the task, you can get the corresponding rewards, which not only helps to activate old customers, but also promotes user growth fission.
Enterprises that mainly do 1-to-1 services can also use itQiwei SCRM systemofPersonal SOPtool completes the entire process of following up with customers.
Personal SOP is a tool used to follow up with new customers, and the administrator sets what messages to send on the first day of adding new customers, and then employees send them to their new customers one by one. This not only ensures the quality of new customers, but also improves the efficiency of reaching new customers.
Well, the above is a simple sharing about which industries are suitable for operating private domain traffic, I hope it will help you!Get more private domain marketing dry goods, please *** will share more with you!