In today's society, many people in the workplace bitterly find that what they receive is no longer a "salary", but a "pocket fee" that carries all kinds of pressure and helplessness. When the work results are outstanding, the leader admonishes to take a long-term view; If there is a problem, it may be labeled as incompetent, and face the risk of performance appraisal deductions.
This phenomenon puts employees in a vulnerable position, especially when the company is in trouble, and it is difficult to guarantee personal professional security.
Take the experience of a post-00s sister as an example, she was under heavy pressure during the trial period of the advertising agency and worked overtime every day, but when the probation period was about to end, she was told by HR that she did not pass the trial and left the scene.
This reveals a chilling pattern of corporate behavior: some companies hire workers on a temporary basis during the busy phase of a project, use a probationary period to reduce costs, and then find an excuse to lay off those employees after the project is over.
In this context, the "Golden Three, Silver and Fourth" recruitment season is coming, and the following four industries may face more severe crises and challenges, and professionals need to plan and respond to strategies in advance.
1.Internet industry.
The Internet industry used to be regarded as the best zone, but now the reality of fierce competition is sobering. Creativity, ** and service are involved in fierce competition in all aspects, and profit margins are gradually becoming transparent, even giant companies such as Tencent and ByteDance are facing structural adjustments such as layoffs and optimization.
The living environment of ordinary Internet companies is even more like walking on thin ice, and once the capital chain is broken, it will be difficult to continue.
2.Traditional ** industry.
Television and print media used to be the shining stars of the media field, but now they have faded due to the impact of new **.
With the change of user habits, the number of people watching TV and reading newspapers has decreased sharply, and the traditional ** industry has suffered an unprecedented blow. At the same time, the reduction of advertisers' budgets has intensified the pressure on the industry to transform, and practitioners are looking for new ways to survive.
3.Maternity, infant and toddler industry.
The once favored mother and baby industry is also not optimistic. China's birth rate report from 2016 to 2022 shows that the number of newborns is declining year by year, and it is expected that the number of births in 2023 will be less than 8 million.
This data not only indicates the shrinking market demand of the maternal and infant industry, but also directly affects the development of the kindergarten industry, and the unemployment rate of kindergarten teachers is increasing year by year.
4.Real estate industry.
Housing prices continue to stagnate** in stark contrast to stagnant wages, and high housing prices seem to have become the brainchild of generations. In recent years, the continuous decline in the domestic marriage rate has led to a cliff in the demand for rigid housing, which is an unavoidable fact.
In the face of the future real estate market, both the industry itself and related practitioners need to be mentally prepared for the huge changes and challenges faced by this industry.
Under the changing times, the opportunities brought by the market gap in the past have gradually decreased, and almost all walks of life have reached a saturated state, and it has become more and more difficult to open up new horizons. Many professionals may encounter unexpected setbacks and difficulties on the way to chasing their dreams.
Therefore, whether it is a middle-aged person or a young person, it is necessary to understand and adapt to the changes of the times, plan the career development path in advance, and prevent problems before they occur, so as to grasp the opportunity and maximize their own value in this rapidly changing era.