Citizens are buying goods.
During the Spring Festival of the Year of the Dragon, Lanzhou is full of festive festivities. The city's major commercial complexes have been renovated, and a series of wonderful folk activities and various forms of preferential activities have been launched to meet the diverse needs of consumers and ignite the enthusiasm for consumption in the New Year.
Fancy folk activities in the mall celebrate the New Year.
During the Spring Festival of the Year of the Dragon, many businesses in Lanzhou successively launched the "Year of the Dragon Meichen" New Year's device, and used "dragon elements" to create a festive atmosphere. In addition to the atmosphere of the "Year of the Dragon check-in place", the reporter learned that before the holiday and during the Spring Festival holiday, major shopping malls in Lanzhou have also created rich folk customs and interactive activities for the public, so that everyone can enjoy the unique charm of traditional Chinese festivals.
Recently, the reporter saw in Anning Wuyue Square that the atrium of the shopping mall was hung with tens of thousands of balloons to form a "dragon" shape, which was very eye-catching, and the Chinese dragon, which symbolized auspiciousness, was entrenched in the middle, showing a shocking visual effect from a high altitude, attracting many citizens to watch; In the Xinda Department Store shopping plaza, the huge inflatable ** dragon is lying in the mall, and the New Year's limited activities with the theme of "Qile Dragon Dragon" not only have New Year's flavors, membership points as money to spend, etc., but also light up the wish, fill in the questionnaire to give points, and post the New Year's goods list and other interactive activities. At the same time, Lanzhou MixC City, Lanzhou Center and Guofang Parkson also launched their own distinctive New Year exhibitions, using red as the main color of the design to decorate the stores and add a strong festive atmosphere to the New Year.
On the first day of the Lunar New Year, in the Lanzhou store of Wangfujing Department Store, accompanied by cheerful gongs and drums, high suona, colorful colorful dragons leap up and down, tossing left and right, when the head of the dragon is horizontal, the dragon whiskers are flicked, the dragon tail is swinging, and the churning long dragon attracts the onlookers to cheer. According to the person in charge of the planning department of Wangfujing Department Store Lanzhou store, in the past few days, the store has taken turns to write Spring Festival couplets, carved gourds, kneading dough people, intangible cultural heritage sugar paintings, New Year's markets and many other lively New Year's activities, as well as "God of Wealth Sending Blessings", on-site pot throwing, blessing lottery and other activities, the sense of New Year rituals and atmosphere is frequently "full".
Discounts promote consumption and stimulate market vitality.
While enriching the consumer experience, during the Spring Festival, the city's large supermarkets have successively carried out various forms of activities such as discounts, full reductions, and coupons, and catering stores have also launched various Spring Festival activities to stimulate consumption potential and meet people's diversified and high-quality consumption needs.
On February 12, walking into the center of Lanzhou, the reporter saw that many stores were placed with pendants and goods with a very strong atmosphere of the Year of the Dragon, and posters of preferential activities such as discounts and shopping were also available everywhere. Each floor is surging with enthusiasm, and citizens are enthusiastic to buy their favorite goods. From special food counters to fashionable clothing, from exquisite jewelry gifts to technological digital products, all kinds of goods are dazzling and discounted, which really makes consumers feel affordable and convenient.
It is reported that during the Spring Festival, major shopping malls in our city launched more consumption promotion activities. Wangfujing Department Store Lanzhou Store launched a new spring 200 yuan 150 yuan e-coupon for 200 yuan or more, 60 yuan off for cosmetics over 300 yuan, and a maximum deduction of 80 yuan. Lanzhou Wanda Mao launched creative activities such as "New Year's Photo Studio", "*Shake Music" and "K-pop Dance", during which jewelry, clothing, catering and other stores also launched different degrees of discounts** activities. Asia-Europe Commercial Building has launched online red envelopes, "welcoming the God of Wealth" and other activities, as well as ** up to 80 deductibles; International cosmetics over 1,000 yuan off 100 yuan, over 1,500 yuan off 300 yuan, over 2,000 yuan off 400 yuan activities, so that consumers can enjoy more benefits.
At the same time, many restaurants in the mall are open for dine-in service during the Spring Festival, and rest seats are placed in front of the restaurant, and many citizens sit on chairs and queue up for meals during peak dining hours. In Lanzhou Vientiane City, the reporter noticed that at noon, there were many customers waiting for the meal at the door of Althea Northwest Mother's specialty dishes. Chen Ying, a citizen who was queuing, told reporters, "I took my family to the mall today and had a lively meal together at noon." The Chinese New Year with 6 people in the online group is not expensive, and it is still very cost-effective. ”
The reporter learned from the Municipal Bureau of Commerce that in order to fully stimulate the vitality of the consumer market and protect the holiday consumption needs of the masses, the bureau issued the "Notice on Doing a Good Job in the 2024 Spring Festival Market Supply and Consumption Promotion Work", requiring the county and district commerce bureaus and key supply enterprises to focus on holiday consumption hotspots, broaden the source organization channels, enrich the types of goods, and guide key daily necessities to ensure that enterprises moderately increase the amount of stocking, fully meet the holiday consumption needs of the general public, and ensure that the festival market is sufficient and runs smoothly. At the same time, in order to seize the peak of consumption during the Spring Festival, the bureau actively organized the city's key commercial and trade circulation enterprises to seize the peak of consumption during the Spring Festival, focus on the hot spots of festival consumption, innovate the best model, increase online and offline integration to improve the consumption environment, improve service quality, and launch consumption promotion activities such as New Year's fairs, shopping festivals, and food festivals with rich content and various forms, so as to activate festival market consumption and create a festival consumption atmosphere.
Reporter Zheng Lijun of Lanzhou**Shequan** text.