The Lunar New Year is approaching, and all the contestants in the Spring Festival stalls of the Year of the Dragon are also standing on the starting line and preparing, just waiting for the guns to go off!
In recent years, watching movies has become one of the people's favorite leisure and entertainment methods, and the Lunar New Year is the biggest festival of the year, and many families also choose to go to the cinema to "try it".
The audience is wide and concentrated, the schedule is delicious, and many big productions and topical movies will concentrate their firepower in the Spring Festival file, striving to get a piece of the pie.
Therefore, when taking stock of the Spring Festival stalls in previous years, it was always inseparable from the prefix of [the strongest in history] [fairy fight], but in 2024, this routine seems to be about to be broken.
Due to the overall lack of the "grand" feeling of this year's Spring Festival films: whether it is the theme, starlight, or production scale, it is close to [small but fine].
At first glance, it is not much different from the usual regular meals in the film market during the small holidays, and even the National Day or May Day schedules in some years are not violent enough.
In the past few years, film pre-sales and promotional activities for the Spring Festival schedule have been in full swing, but this year's situation is more calm.
In terms of publicity strategies, [Eight Immortals Crossing the Sea to Show Their Magical Powers] does not have too many eye-catching strategies. In addition to some common publicity methods, information about the attractiveness and selling points of their own movies is relatively limited from the outside world, and even some large-scale advance movies have few opportunities.
Pre-sale, the result can only be regarded as no dumb fire embarrassment, the overall development of the market is warm, and the momentum cannot be rushed.
To a certain extent, you can also get a glimpse of the audience's passion.
At present, the Spring Festival file model of the Year of the Dragon has been basically determined: a total of eight movies have been confirmed, including live-action movies such as "Flying Life 2", "Hot and Hot", "Article 20", "Let's Shake the Sun Together", "Mr. Red Carpet" and so on.
There are also three cartoons: "Bear Infested: Reversing Time and Space", "Eight Rings: The Nether of the Canopy", and "Huang Pi: The God of Wealth Cat".
The pre-sale results are as follows (as of 12:49 on February 7, 2024): The total box office exceeded 300 million, "Flying Life 2" led the list with 80 million+, followed by "Hot and Hot" and "Article 20".
Such an abnormal state also made many netizens complain that it was not good, isn't it time to directly beat the audience with a stick?
Of course, this pre-sale result is okay, compared with the Spring Festival file of the Year of the Dragon, it is just a lack of grand momentum, and it is not inferior in terms of competitiveness, after all, there are strong directors such as Zhang Yimou and Ning Hao, as well as Han Han, Han Yan, Jia Ling and other rising stars of commercial films, and its market appeal cannot be underestimated.
In addition, the 2024 Spring Festival stalls should be regarded as the most appropriate Spring Festival stalls in recent years! Basically, the proportion of comedy elements in all movies is not small, it can be said that it is a big collection of real family carnival, except for many cartoons, the audience covers the whole age group.
Let's take a look at the highlights of each family!
Director: Jia Ling said.
Starring: Jia Ling, Zhang Xiaofei, Lei Jiayin, Yang Zi, Sha Yi, Qiao Shan, Wei Xiang, Ma Li, Li Xueqin.
should be a player who has done a good job of secrecy and hunger marketing in the Spring Festival movie.
After all, [Jia Ling lost 100 pounds] has exploded on the hot search list! It shows how strong everyone's curiosity is.
If the audience wants to see Jia Ling's outstanding performance after **100 pounds, then this movie is definitely worthy of everyone's support!
After "Hello, Li Huanying", Jia Ling returned to the Spring Festival schedule as a director again after a three-year gap.
Because Li Huanying shined in the public reputation and box office, the popularity of starring Jia Ling and Zhang Xiaofei soared, and the new work was naturally destined to become the focus of people's attention from the beginning and was pinned on by the audience.
People are also curious that the cooperation between these two people again will collide with new sparks.
The film is based on the Japanese film "100 Yuan Love", depicting a woman's process of constantly struggling and rising to the next level in a decadent life.
The character played by Jia Ling in the film is called "Le Ying".She is a girl who has gone through hardships and devoted herself to boxing.
It should be quite suitable for those who love inspirational and sports themes.
Of course, it is not difficult to see from the cast that the comedy component of this film is still the main one, and if it plays normally, it will definitely make the audience laugh.
The combination of comedy and sports themes, explosion and happiness coexist! It's better to bring the whole family with you.
Director: Zhang Yimou said.
Starring: Lei Jiayin, Ma Li, Zhao Liying, Gao Ye, Liu Yaowen, Wang Xiao, Chen Minghao, Pan Binlong, Zhang Yi, Fan Wei, Yu Hewei, Xu Yajun, Li Naiwen, Jiang Qiming, Aruna, Yang Haoyu, Xu Jingya, Qiao Shan.
Following "Sniper" and "Man Jianghong", "Article 20" has become Zhang Yimou's work for three consecutive years of "fighting" for the Spring Festival.
The title of the film is taken from Article 20 of the Criminal Law of the People's Republic of China, starting from the perspective of a small person, showing the axiom and human feelings behind the provisions of Article 20 of the Criminal Law on "legitimate defense".
But the film is also positioned as a comedy, and to paraphrase the words of the national teacher Zhang, it is the so-called "edutainment".
Zhang Yimou revealed in an interview that he has a very good impression of the TV series "Hurricane" and "The Long Season", and he is looking forward to inviting all the actors in it, and he has indeed done it haha!
Although they are not invited, there are many powerful factions such as Zhang Yi, Gao Ye, Wang Xiao, Jiang Qiming and Fan Wei, which are also reassuring.
Needless to say, Lei Jiayin and Ma Li are both national actors, with both acting skills and appeal.
Zhao Liying's acting skills are exciting, and the early publicity of the movie also played the brand of playing the role of a hearing-impaired mother, and several crying scenes are really distressing
The joining of idol idol Liu Yaowen is very attractive to young audiences, and fans must also be curious about his first performance on the screen.
Director Zhang Yimou's strength is unquestionable, and several of his transformational works in recent years have also been quite successful (abandoning large-scale productions and turning to small-budget films), with high quality and high production.
Article 20 tells a story that belongs to the people themselves, is closely related to thousands of households, and is of great practical significance. This is also Director Zhang's third time shooting a comedy-themed movie, and he revealed that "this is probably the film (part) that I have laughed the most in the films I have ever made, all laughing in the characters and stories."
As for whether you can really cook a feast of jokes and acting skills, look at the present!
Director: Han Han said.
Starring: Shen Teng, Fan Chengcheng, Yin Zheng, Zhang Benyu, Sun Yizhou, Wei Xiang, Jia Bing, Zheng Kai, Feng Shaofeng, Huang Jingyu, Liu Haoran, Yu Shi, Hu Xianxu.
Another strong contender for comedy during the Spring Festival! The film even directly typed out the slogan of "Comedy Troupe, a must-see for the whole family".
Compared with the popular and full coverage of 20 audiences, "Flying Life 2" is more aimed at young people.
Most of the casting is also more [idol], and at the same time, it incorporates elements that young people love racing
And Han Han's literary and artistic tone has always been favored in the market and has a fixed audience.
In addition, the film is a sequel, that is, it has an IP foundation.
On February 5, 2019, the first film of "Flying Life" exceeded the 1 billion mark at the box office within six days of its release. And now, the second installment of this film will return with team members and amazing characters, and I'm sure many loyal fans will be cheering it on.
At present, the pre-sale of this movie is firmly at the top of the box office list, as long as the quality of the finished film is high enough, it is possible to win the box office championship in the Spring Festival of the Year of the Dragon!
Director: Ning Hao said.
Starring: Andy Lau, Shan Liwen, Ruima, Xi Dan, Yu Weiguo, Ning Hao, Lin Xilei, Leung Jiahui, Miriam Yeung, Wang Jing, Zhang Zixian, etc.
In the list of actors in this movie, the actors of [Hong Kong] account for as much as 99%! Of course, whether this story has a Hong Kong flavor or not, the director is still Ning Hao's after all.
Ning Hao has directed many comedies such as "Crazy Stone", "Crazy Racing", "No Man's Land", etc., and his talent is undoubtedly outstanding.
Andy Lau has become an evergreen in the Chinese film industry and a big name that doesn't need to be said.
It is understood that this film will portray Andy Lau as an actor full of local flavor, which undoubtedly brings a refreshing feeling to Andy's fans.
Perhaps, this name sounds like an online blockbuster that does not enter the stream, can it kill a big dark horse for the Spring Festival? Let's wait and see!
Director: Han Yan said.
Starring: Peng Yuchang, Li Gengxi, Xu Fan, Gao Yalin.
In the final chapter of the "Life Trilogy" directed by Han Yan, he continued his previous work "Get Out! The descriptions of the living conditions of ordinary people in "Tumor Jun" and "Send You a Little Red Flower" also incorporate the concern for reality and philosophical reflections on life.
The comedy elements shown in the trailer are not uncommon, but the focus is on the redemption story of the critically ill patients warming each other, and the touching sensational scenes will be more abundant, and it is very likely to continue Han Yan's previous creative style - laughing and crying to appreciate the true feelings of the world.
Peng Yuchang and Li Gengxi's performances among the young actors can be said to be reassuring, and the strength of director Han Yan is known to everyone, I think this will be another movie-watching journey that touches the audience.
Director: Lam Hui Tat said.
Voices: Tan Xiao, Zhang Bingjun, Zhang Wei, Zhang Ming.
If you want to choose the real IP blockbuster for the Spring Festival in the Year of the Dragon, it should be "Bear Infested".
That's right, this year this title has already been won by an animated work!
This is the tenth work of the "Bear Infested" series, the 10th anniversary of the release of "Bear Infested", and at the same time playing the theme of "Reversing Time and Space", presumably there will be many familiar characters in the movie, which is a [Counting Stars] meal specially prepared for dolls.
When it comes to the "Bear Infested" series, it is likely to be the most consistent contestant during the Spring Festival every year! People with babies are the first choice to watch movies during the Spring Festival!
Like a set of special dishes at the Chinese New Year's Eve dinner, the output is very stable and is the conscience of the industry.
Over the years, this IP movie has continued to expand and optimize its self-positioning, no longer just for children, but also for children, while not boredoming parents.
This series of works itself has the side of the foundation of animated dramas, and at the same time, it has grown into a super IP, and its strength cannot be underestimated.
If there is a quality explosion this year, it is still completely okay to rush through the box office champion of the Spring Festival stalls!
This time, "Bear Infested" is accompanied by two other animated films: "Eight Rings: The Nether of the Canopy" and "Huang Pi: The God of Wealth Cat from the Sky".
Both are supported by traditional Chinese mythology, but how many cakes can be taken in front of Xiong Da Xiong Er have their own abilities!
Although there is a high probability that you can foresee that there is a companion to run, but domestic animation can indeed be seen with the naked eye that it is constantly improving, working hard, and constantly cheering! Bless it.
It is worth mentioning that this Spring Festival stall in the Year of the Dragon is not the strongest in history, but it can almost get [the most]: the most chaotic.
Previously, it was rumored that each family in the Spring Festival stalls adopted a separate line issuance method.
Many popular movies are also involved
The film distribution model of different films released in different theaters is called sub-line distribution, which is a great exploration in the domestic film industry.
It means that a certain film can no longer be released uniformly in theaters across the country, and the film can choose a theater or theater investment management company that gives better conditions to make a deal.
If there are many first-class screenings, a significant proportion of film scheduling, a long screening cycle, and a significant proportion of account sharing in the box office settlement of the film, etc., all of them are considered on the basis of merit.
"If You Are the Truth, Do Not Disturb 3", which was released on New Year's Day, was released separately, but the results were not ideal
On the whole, the distribution of sub-lines is conducive to the survival of some niche art films, and can be targeted to the audience: so that what they want to see can be seen, rather than occupying the time and space of those things they don't want to see.
But the nature of the legendary Spring Festival stall release seems to be off-topic, but it is like a game between the filmmaker and the theater.
During the popular period, the theater can be said to have made money at both ends, and it also has to increase the ticket price for the audience, and also require the film company to pay the film scheduling fee, which is not conducive to the development of the film industry.
Therefore, the film company stipulates that the theater must ensure that there is a certain proportion of the film, and if you can't meet the requirements, don't go to your theater directly!
It was also revealed that "Let's Shake the Sun Together" is bound to a series of animated movies such as "Bear Infested"! According to the producer's regulations, if movie theaters want to have 10 shows of "Bear Infested" in one day, then they must **12 shows of "Let's Shake the Sun Together".
However, the problem is that the audience overlap rate of the two films is relatively low, and if this is done, it will become less simple for the audience to want other types of films, because the producers have been forced to schedule the films they want to release for a certain period of time.
Although it is released like this, no matter whether the filmmaker or the theater loses or wins, the audience should or must pay out of pocket, but whether they can see the film they want may not be able to do it in their pockets.
In layman's terms, the audience's free choice has been squeezed.
If you really do what you break the news, not only will you not be able to standardize, but it will make you even more confused!
Fortunately, this model has not been officially announced, and it is understood that the filmmaker and the theater were the last to give up.
Perhaps, as the "Mr. Red Carpet" signboard says: the decision should be left to the audience, and they are free to choose
Finally, I wish our Chinese movies more and more exciting!