This winter, Harbin became popular with lightning speed, and finally ushered in the wealth of the sky! Countless netizens flocked to Harbin to enjoy the scenery of the northern country, their eyes harvested the beautiful scenery with high cost performance, and their stomachs were also filled with all kinds of Northeast food.
Everything can be rock sugar gourds, frozen pears cut into plates, free martial popsicles distributed on the street, ......These delicacies full of Northeast regional characteristics have become consumers' favorite food categories this winter, and many Harbin characteristics have now begun to grasp the traffic password on the Internet stage, ushering in their own highlight moment! The endless new ideas and dazzling delicacies simply make consumers sigh: Erbin, we don't know how many surprises you have!
Harbin specialties are sold out
The peak of the beginning of 2024 is definitely Harbin, and the southern "little potatoes" have pushed the heat of Harbin to an unprecedented heightDuring the 3-day New Year's Day holiday, Harbin received a total of 304 tourists790,000 person-times, achieving a total tourism income of 59$1.4 billion。The number of tourists received and the total tourism income reached an all-time high. From roasted sweet potatoes to sugar gourds to frozen pears and even Modern popsicles, they were all bought by these "little potatoes" from the southIn particular, in the short three-day New Year's Day holiday, the sales volume of Modern Popsicles reached a staggering 100,000 pieces.
Modern popsicles are sought after by countless people in Harbin, which has spoiled many netizens who can't go to Harbin. "In three days, I want to get the full amount of the Modern popsicle! "Many netizens can't go to Harbin, so they choose the same flavor of Harbin - Modern popsicles, so after placing an order with passion, it also created a grand occasion of more than 104 times year-on-year growth in sales of Jingdong Supermarket.
In addition to the Modern popsicle, Harbin red sausage is also one of the must-choose souvenirs for many southern "small potatoes" to HarbinHarbin red sausage, as a special product of foreign tourists "to Harbin must eat, leave Harbin must bring", also sold out in the three days of New Year's Day, and the sales of the century-old Qiulin Lidaos red sausage during the New Year's Day increased by 130% month-on-month。The red sausage is delicious, the local store is crowded with tourists, and the online ** is also particularly popular, and the red sausage in the Jingdong Harbin commodity venue has even been sold out, so it is not difficult to see how hot the Harbin red sausage is.
As for the Northeast special frozen pears, they were once praised on the altar in Harbin, once 25 yuan a pound of Northeast frozen pears can not only be cut in Harbin, but now they can even be poured with crushed osmanthus and osmanthus syrup, becoming one of the most popular Northeast desserts among the "small potatoes" in the south. Many southern "little potatoes" who came to Harbin have started to pack frozen pears with tin foil insulated bags, ** Searching for frozen pears can find that the heat is enough to be 683w, and it has risen by 15 this week.
Affordable + Surprise = King Fried
In the final analysis, this wave of popularity in Harbin is because consumers have seen the sincerity, and many consumers will be impressed by the extreme quality and low price when they eat Northeast cuisine. Some netizens said that when they were traveling in Harbin, there were four dishes in the 88 yuan double meal in the store, including old-fashioned pot-wrapped meat, Northeast pig killing vegetables, spicy fried bones and Harbin red sausage, and the two of them couldn't eat it at all.
The super high cost performance is enough to impress,In addition, in order to give consumers a better experience, many restaurants in Harbin have deliberately innovated the cutting of frozen pears and developed new products such as frozen pear coffee and rose frozen pear water, such surprises have raised the consumer's consumption experience by more than one notch.
It is no exaggeration to say that many stores in Harbin have clearly excavated regional characteristics, and what themed igloo hot pot and Sophia church cake make consumers want to stop. And these surprise innovative products are not expensive, the main one is good quality and low price, which is no wonder that the popularity of this wave of Harbin has been high for a long time.
Make a name
In fact, for these Northeast local delicacies, it is really not easy for this wave to be able to take advantage of Harbin's traffic to a larger market and enter the sight of more consumers. Local specialties often face the same problem, that is, they have a good reputation in the local area, but it is difficult to be recognized by consumers outside the local area.
For these delicacies with strong local characteristics, they have proven good taste and distinctive characteristics, and what is missing is an opportunity to go to the whole country. Like many of Harbin's local delicacies, tourists from all over the world will be impressed by the taste after tasting them, but many people have never heard of them before coming to Harbin. As a result, Harbin exploded, and these Northeast delicacies began to move into the sight of more consumers, like Zibo barbecue, after standing on a bigger stage and making a name, regional cuisine has become a city's label.
For Harbin, this explosion may also become an opportunity for the city's transformation, once the most important heavy industry city in China is facing great difficulties in the transformation, but with this explosion, more and more consumers see Harbin and see Harbin's representative food. Sugar gourd, roasted sweet potato, and frozen pear are popular, and iron pot stew and Northeast cuisine are also famousPerhaps more and more consumers will come to Harbin for food in the future, and it is not impossible for Harbin to become an emerging food city.
References: 1. "Harbin is on fire, Northeast food companies are winning!" Some sales have skyrocketed by more than 104 times".
2, "With an income of 6 billion in 3 days, the ice city of Harbin exploded out of the circle, netizens: why? There are books.
3. "Behind the popularity of Harbin, who can become the "city card"? >> Fixed focus.
Part of the article is *** on the Internet, and the copyright belongs to the original author.