Mid to high end Large capacity has become the main driving force for the growth of built in dishwash

Mondo Home Updated on 2024-02-07

With the promotion of healthy quality life and lazy economy, the growth momentum of dishwashers is obvious, built-in dishwashers are still the mainstream style, and the market share continues to grow, among which high-end and large capacity have become the main driving force for the growth of dishwashers.

Large-capacity, mid-to-high-end products are the main driving force for the growth of built-in dishwashers

More than 14 sets of mid-to-high-end ** products are built-in dishwashers, especially the pull. According to the monitoring data of Aowei cloud network, in 2023, the online and offline retail sales of full-size built-in dishwashers will account for % of the year-on-year increase of 5%. Such results are mainly due to the impresses of more than 14 sets of large-capacity products, among which the pull of large-capacity high-end ** dishwashers is more obvious, which shows that large-capacity dishwasher products are more attractive to consumers. Brands seek breakthroughs in differentiation

With the popularity of dishwashers in the consumer market, various brand players are pursuing differentiated competitive labels and looking for breakthroughs. At present, the function of dishwasher products is mainly carried out in four aspects: "washing, disinfection, drying and storage", and each brand is looking for a breakthrough in market competition differentiation at the technical level, and quickly occupies consumers' perception of dishwashers with differentiated labels. At present, the country has introduced the development direction of green, intelligent and other household appliances, and localization upgrading is also the key direction of dishwasher technology upgrading, and there is also a huge market space in the sinking market. In the market, there have been many brands to launch large-capacity dishwashers, and use their respective technologies to upgrade and innovate dishwashers, the first power grid found several very good products in the home appliance platform, such as Midea GX1000Pro dishwasher can accommodate 16**, stored in three layers, five-arm hurricane spray, four-star disinfection, 105 high temperature global fast drying, Jingdong price is 6299; Siemens' SJ45ZS00KC can accommodate 14** tools, using the German global cleaning system, of which the partition directional washing system, intelligent delivery system, crystal bud drying and other technologies are patents, Jingdong price is 8599 yuan; There is also COLMO's CDFB15G52 that can accommodate 15** tools, with AI intelligent and precise dishwashing liquid and X-WASH to spray arm technology patents, can be customized fully hidden installation panel, Jingdong price is 10999 yuan. The penetration rate of dishwashers in China is much lower than that of rigid demand categories, the market development space is still broad, young people have gradually become the main force of consumption, and the enjoyment of life brought by dishwashers is suitable for young people to want a high-quality life, in the future, the growth momentum of dishwashers should not be underestimated.

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