The Spring Festival is approaching, major appliance companies have released annual performance forecasts, from which it is not difficult to see that air conditioning companies stand out among the others, achieve rapid growth, and outperform the home appliance market.
Guided by user needs, enhance brand competitiveness
Air conditioning companies are guided by user needs, enhance product functionality, and enhance brand competitiveness. In recent years, China's home appliance industry has entered a period of slow development in the face of increasing stock and declining consumer demand after experiencing a period of rapid development. The air-conditioning industry is no exception, enterprises are groping forward under pressure, guided by user needs, enhancing the functionality and practicability of products, and launching air-conditioning products that are more in line with the actual needs of consumers, enhancing the competitiveness of the brand.
The first power grid**on the APP saw this HisenseKFR-72LW X690-X1Fresh air conditioner,have65MHHfresh air volume,Can be turned on independently,Solve indoor air problems,Protect users' respiratory health,Now the price of Jingdong is7999element。 This Midea KFR-72LW N8MWD1 air conditioner, with layered airflow softening technology, creates a comfortable experience without a sense of wind, and the intelligent cleaning mode keeps the air outlet clean at all times, and now the price of Jingdong is 8999 yuan. There is also this Gree KFR-72LW NHAj1BGJ air conditioner is also very good,Balanced temperature three-dimensional air supply technology,Ergonomics to achieve air supply in different areas,Intelligent control technology brings users a convenient and fast experience,Now the price of Jingdong is9999element。
All channels cooperate for a win-win situation and promote the positive development of the industry
The development of air-conditioning enterprises through various channels has a win-win situation and promotes the positive development of the entire industry. According to the monitoring data of Aowei Cloud Network (**c)psi, the production of household air conditioners in 2023 will be 16,32820,000 units, a year-on-year increase of 123%；Sales 1569460,000 units, a year-on-year increase of 104%。In 2023, air conditioner sales will outperform the home appliance market**. Nowadays, air conditioning manufacturers are making efforts in various channels on the sales side, integrating the joint marketing and publicity of various leading and emerging forces online, optimizing the design of the exhibition hall offline, creating a product experience space for users, activating consumer demand, achieving win-win cooperation among various channels, and promoting the positive development of the industry.