Huawei's mobile phone sales were suppressed by Apple and Xiaomi?
In everyone's mind, since the release of Huawei's Mate 60 series mobile phones, it has been far ahead, and it is difficult to find a trace of the Huawei Mate 60 series on machines, but the competition for equipment is a real battle without competitors.
However, the agency's latest data shows that Huawei's phone sales are under pressure from Apple.
As you can see in the chart below, this is the sales from week 41 to week 49, which is nine consecutive weeks from October 9 to December 10.
As you can see from the table, Apple, Huawei, and Xiaomi occupied this position at the beginning of the ranking, with Huawei still far behind Apple, although Huawei has already outpaced its competitors by a wide margin with the Mate 60.
Of course, Huawei sold more Xiaomi phones in week 44 than in weeks 41-43 – because at that time Xiaomi had not yet released the Xiaomi 14 series.
However, since the 44th week of the Xiaomi Mi 14 series of sales, Xiaomi smartphone sales have grown rapidly, surpassing Huawei to rank second behind Apple, and even the gap with Apple is no longer particularly large.
Even in the two weeks ago, Xiaomi phones surpassed Apple and Huawei in sales and became the best-selling of the three brands.
Xiaomi's performance is so strong, of course, the black with the Xiaomi 14 mobile phone is not blown, the Xiaomi 14 mobile phone, it is indeed powerful, cost-effective, fully configured, and even supports surgery OS to earn enough eyeballs and increase sales, so that Xiaomi makes money...
And why Huawei's performance is not as good as we imagined, of course, is because of the supply problem, after all, the supply of Kirin 9000s is already very small, and the production capacity of this chip is equivalent to Huawei Kunpeng, Rockchip, and other chips with 7nm process, so the production capacity of Kirin 9000s chips has not kept up so far, but it must be struggling, and sales cannot be left unchecked, and sales will naturally not go up.
However, judging from the current situation, it is foreseeable that with the launch of Kirin 9000SL and Kirin 8000 chips, the production capacity of Kirin chips will gradually increase, so the shipments of Huawei mobile phones should gradually recover.