Huawei regained the top spot, competitors cut prices, coincidence?
However, in the first week of 2024, the Chinese mobile phone market took a turn: Huawei took the crown, surpassing not only most domestic phones, but even Apple.
The first to start cutting prices was Apple. Sales of the iPhone 15 have been declining since it went on sale last year, and although Apple will still be firmly in the first place in the U.S. mobile phone market by the fourth quarter of 2023, sales are down 10% from the previous year, and Cook has been instructed by the board of directors to reduce the ** dividend from 75 million yuan to 40 million yuan.
In the first week of 2024, Apple's sales figures continued to decline. Analysts point out that the company slipped from the Chinese market to third place, with the iPhone 15 down 30%, which is why Apple quickly lowered the iPhone 15**.
Another domestic mobile phone brand has declined even faster, in the fourth quarter of 2023, it ranked second in the Chinese mobile phone market, and fell to sixth place in the first week, with sales in such a short period of time**.
Some time ago, in the face of pressure from many domestic mobile phone brands, the low-end 70 series brand cut its price by nearly 200 yuan, hoping to maintain its position. Eventually, sixth place meant they would disappear from the list of analytics firms, which usually only publish the top five, and if they couldn't reverse the decline, they would disappear from the list, which was unacceptable to them, so they chose to cut prices.
It is Huawei that has led to the decline in Apple's mobile phone sales. Huawei launched the Mate60 in August, moving back into fifth place in the ranking of domestic phones, and that's where the Mate60 comes in, as it's much more expensive than the iPhone 15.
Some time ago, the cheapest version of the nova12 also reached 2499 yuan. Although it is not as good as other domestic mobile phone brands in terms of chips, there are still many people who are willing to buy this mobile phone considering the Hongmeng system and Kirin chips, which is why nova12 jumped to the top of the domestic mobile phone sales list in the first week.
Compared with other domestic brand mobile phones, Huawei has reached the peak of China's mobile phone market with only two mobile phones, which is already a miracle, because there are only two mobile phones in the country, and they are two mobile phones in a limited number, which defeated Apple, which shows that the strength of the Kirin chip and the Red Devil system is something that all mobile phone manufacturers cannot catch up.
Huawei's comeback has made many domestic mobile phone manufacturers, including Apple, a little panicked, because they know that Huawei once occupied more than 40% of the Chinese mobile phone market, so the market share of other mobile phone brands has been much worse than before, and now Huawei's strong return has made them feel a lot of pressure, so they have to lower their ** to keep up with the pace of competitors.
In particular, Huawei's comeback has revitalized the Chinese mobile phone market, and sales have changed from the previous decline, and the emergence of Huawei has turned everyone's attention to Huawei, and Huawei's influence has exceeded everyone's expectations.