At 21 o'clock last night, Weibo @Lianrui Pictures issued a statement, pointing out that the movie "Let's Shake the Sun Together" that they are releasing has made a major mistake in schedule selection. Therefore, the film will be withdrawn from the Spring Festival schedule from February 16 and will be postponed to March 30.
Lianrui Pictures released the full content of the statement.
The movie "Let's Shake the Sun Together" is directed by Han Yan and starring Peng Yuchang, Li Gengxi and others, which tells the story of two terminally ill young people who meet because of the agreement of "Relay of Life" and finally ** each other.
When the release date of the movie "Let's Shake the Sun Together" was first confirmed, the decision to choose to release it during the Spring Festival has caused a lot of controversy. On the one hand, the live-action movies released at the same time as "Let's Shake the Sun Together" include "Hot and Hot", "Flying Life 2", "Article 20" and "Mr. Red Carpet". The common feature of these films is that their main creative team is composed of highly well-known directors and actors, but in terms of popularity, Han Yan, Peng Yuchang and Li Gengxi are obviously inferior to Jia Ling, Zhang Yimou and Shen Teng. The audience's expectations for "Let's Shake the Sun Together" are not only in the cast, but also in Han Yan's unique directing style. From another point of view, this tragic movie with the theme of "The Dying" seems incompatible with the joyful atmosphere of the Spring Festival schedule. In this Spring Festival movie, "Let's Shake the Sun Together" is a clear stream, it is not afraid to reveal the fragility of life, but tells the story of life and death in a deep way. Although there are some more painful plots in "Hot and Hot", "Flying Life 2" and "Article 20", the core of these stories is positive, and the cruel truth will eventually be overcome. In the face of a desperate situation, the protagonist shows a state of mind that transcends the world, confronting fate, as if telling the audience the preciousness of life. However, in the work "Let's Shake the Sun Together", the protagonist is inevitably faced with the threat of death despite his serious illness, no matter how optimistic and humorous he is, so the suffering becomes the end of the story, not the whole process.
Whether it is the main creative team of the film or the theme of the movie, "Let's Shake the Sun Together" is unique among the live-action movies in this year's Spring Festival, but this work has also been placed on the high expectations of "enriching the variety of Spring Festival movies". While expressing warmth, the film presents a unique choice for the audience through unique creativity and storyline. Director Han Yan mentioned in an interview with Sina Entertainment: "I think this market really needs some uniqueness. "Let's Shake the Sun Together" is a film full of warmth, and I also think it's a good choice. ”
The schedule of "Let's Shake the Sun Together" has not been very optimistic since the day it was first released. After the release of "Let's Shake the Sunshine Together", there was a large number of ticket refunds. According to data from Maoyan Pro, from February 10 to February 13, the film's schedule ratio increased from 73% down to 54% and then down to 32% and 30%。Film scheduling is a strategy adopted by film distribution companies to ensure that films can be produced and operated normally, with the aim of reducing film production costs and improving economic benefits as much as possible. The movie schedule has a direct impact on the box office, and the single-day box office of "Let's Shake the Sun Together" has also increased from 3151530,000 yuan reduced to 1465260,000 yuan, 900910,000 yuan, 611250,000 yuan.
Although "Let's Shake the Sun Together" is the only love-themed movie in the schedule, on Valentine's Day, it did not achieve the expected "counterattack" effect. Although the proportion of films scheduled on February 14 increased slightly to 45%, and the single-day box office also reached about 28.82 million yuan, but there is still a big gap compared with the movies released in the same period. After experiencing a downturn in the early stage, there are many successful works in the new Spring Festival films. As of the 14th, the box office of new movies during the Spring Festival schedule has exceeded 5.7 billion yuan, but the total box office of "Let's Shake the Sun Together" only reached 91.7 million yuan in the first 5 days of its release.
After verification, the theme of the Spring Festival schedule is still "family carnival", and it is difficult for tragic movies like "Let's Shake the Sun Together" to enter this period.
Thankfully, the word-of-mouth of "Let's Shake the Sun Together" is still positive. In the movie, the protagonist's difficult choice caused the audience to think deeply. As of the 14th, the movie has a rating of 7 on Douban9 points, this score even exceeds the 7 of "Flying Life 2" and "Article 20".8 points. In the final chapter of this story, director Han Yan will continue to show his deep thoughts on life. The story of a terminally ill patient born from death is not groundless in the market, and director Han Yeon has also performed well in this type of film. The movie "Let's Shake the Sun Together" shows director Han Yan's unique outlook on life. "Let's Shake the Sun Together" marks the final chapter of director Han Yan's "Life Trilogy". The first two installments in the series, Get Out! "Tumor Jun" and "Send You a Little Red Flower" were released on August 13, 2015 and December 31, 2020 respectively, with a cumulative box office of 51 billion and 143.2 billion yuan.
In addition, in the unpopular period, there is relatively little competition between films, which helps the continuous fermentation of movie word-of-mouth, so as to achieve long-term box office returns. Therefore, those movies with less strong creative teams but good reputation are more suitable for release in unpopular schedules. After the release of the movie, the reputation of "Let's Shake the Sun Together" continued to heat up, and audiences praised its novel story and excellent performances. The screening of "Let's Shake the Sun Together" during the Chinese New Year won it widespread acclaim, but it failed to win in the competition with top films, so postponing its broadcast to March 30 was undoubtedly a wise decision.