With the vigorous development of China's economy, more and more catering companies have begun to set their sights on the international market in pursuit of a broader space for development. In this wave, as a brand representing Chinese catering, with its forward-looking strategic layout and business philosophy of adhering to high-quality development, Master Xi has successfully expanded its business globally and become a model of Chinese catering to the world.
Adhering to the long-term business philosophy, standing at the forefront of the globalization of Chinese food.
It has been 9 years since the establishment of Young Master Xi, and it has gradually developed from an initial start-up company to a mature restaurant chain enterprise. Meng Bing, the founder of the brand, is well aware of the importance of trademarks to the brand, and as early as 2016, he began to register the international trademark of Master Xi around the world. In 2018, after obtaining all the authorizations, Master Xi launched a new global brand, Bingz, and established a subsidiary in North America the following year. In May 2021, Master Xi successfully opened its first store in Canada, marking the official launch of its globalization strategy.
As one of the earliest enterprises in China's catering industry to establish a globalization strategy, Master Xi plays a pivotal role in the process of globalization. After nine years of development, the brand has stood at the forefront of the globalization of Chinese catering enterprises, and has played a leading and promoting role in the globalization of the entire Chinese catering industry. However, only the forward-looking strategic layout is not enough, and the expansion of the scale of the West Master also benefits from its adherence to high-quality development and long-term business philosophy. In all stores in China and every branch in Canada, you can see Master Xi hanging the warning sign of "product quality above all else" in the kitchen. In order to ensure the quality of food, Master Xi has set extremely high standards for the ingredients and production process.
In addition to the strict management of food quality, Master Xi has also made long-term and solid investments in customer service. By establishing a sophisticated digital system, the brand has established a lasting connection with its customers and has conducted a granular analysis of their preferences. Through private and public domain traffic, Master Xi has a continuous impact on customers, ultimately improving the customer experience and improving transaction efficiency.
Grasping the general trend of chaining and globalization, North America has become the second market of the West Young Master.
At present, China's catering industry is ushering in the development trend of chaining, and some leading catering brands are rising at an astonishing speed, which may redefine the industry pattern. Chaining is an important force to promote the development of the catering industry, and standardization is the cornerstone of chaining. Since its establishment, Master Xi has been committed to the implementation of standardized production mode, which has laid a solid foundation for large-scale chaining and is one of the keys to its success.
Under the trend of globalization, Master Xi is also actively expanding overseas markets. It is understood that catering companies represented by Master Xi and Haidilao are rapidly entering the international market and have achieved considerable results. Meng Bing said that the North American market will become the second largest market for Master Xi. In recent years, China's global influence has been increasing, and the layout of overseas markets is not only to cater to the trend of Chinese cultural export, but also an excellent opportunity to enhance brand awareness in the international market.
Up to now, Master Xi has covered Beijing, Shanghai, Tianjin, Xi'an, Shijiazhuang, Qingdao, Taiyuan, Haikou and other provincial capitals in China, while overseas is mainly concentrated in Canada and Singapore, and is gradually laying out the United States, the United Kingdom and other markets. As a model of Chinese catering to the world, the successful experience of Master Xi is not only worthy of learning from other catering enterprises, but also sets a glorious example for Chinese catering in the international market.