During the Spring Festival, it was the time of winter leisure, and when I walked into the village of Yangmulin Village, Liangshui Korean Township, Ji'an City, there were bursts of lively laughter and talking, and it turned out that the anchor was selling goods live ......
Yangmulin Village is located in the southwest of Ji'an City, is the lowest altitude in Ji'an City, close to the Yalu River, mild climate, humid air, abundant rainfall, for the development of large-leaved celery has unique natural conditions, its maturity period is much earlier than other areas. At first, the large-leaved celery was only produced in the mountains, and the yield was not high under natural conditions, so Gong Xiping, the village secretary, led the team members to use their own land to try planting, and the income per mu increased by nearly 5,000 yuan that year. Driven by him, the people in the village have also invested in the large-leaved celery planting project, and they have also studied methods such as interplanting large-leaved celery and large hazelnut and cold shed planting in advance to improve land utilization and increase product income. Today, the planting area of large-leaf celery in Yangmulin Village has increased from 3 acres to 200 acres, and the benefits have also increased from the original 150,000 yuan has increased to more than 150 yuan.
In recent years, Yangmulin Village has mainly sold on-site through foreign acquisitions, market retail and other modes, waiting for business to come to the door. With the emergence of the Internet, we are also going to try to engage in live broadcast during this Spring Festival, one is to expand the sales channel, and the other is also through live broadcast to see if we can get some inspiration in the development of ideas, publicize our big leaf celery, and better lead the masses to get rich. Gong Xiping, secretary of Yangmulin Village, said.
In 2023, the village-based team of Yangmulin Village will invest a total of 50,000 yuan to build a live broadcast room in the village, and purchase live broadcast equipment such as TVs, tripods, ring lights, fill lights, and background boards, preparing to integrate characteristic industries with e-commerce, provide new ideas for promoting poverty alleviation and rural revitalization, and broaden new channels for the sale of agricultural products.
At present, 3 villages in Liangshui Korean Township have built live broadcast rooms, and in the future, the business model of "village collectives + cooperatives + e-commerce" will be explored, so as to drive farmers, village collectives, and e-commerce to get rich together, develop online and offline simultaneously, and promote Liangshui's "famous, special and new" agricultural products, bringing new opportunities for promoting rural revitalization.
*: Cailian News.
Author: Shen Ping, Sui Jiahang, Jilin**Quan**Reporter Feng Chao.
*Editor: Zhang Liyun.