As we all know, there are two festivals in March, St. Patrick's Day and Easter, both of which have a lot of marketing value. However, after all, cross-border sellers are flesh and blood, and their energy is limited, which festival is more worth expending?
On a global scale, Easter is a more widely celebrated holiday, as it is one of the most important religious festivals in the religious world.
* Religion is one of the largest religions in the world, with billions of adherents. As a result, Easter has a large participation in the community of believers; St. Patrick's Day, while celebrated in a grand way in Ireland and its descendant communities, is relatively small. Outside of Ireland, St. Patrick's Day is usually celebrated to a limited extent and attended by relatively small numbers.
Overall, Easter has a larger number of participants worldwide, especially among the Catholic community.
So,Cross-border e-commerce POD sellers who are hesitating between these two festivals can devote more time and resources to Easter, which is almost the most important festival in the second quarter of each year.
At the beginning of the article, I would like to give a brief description of Easter. Easter is an important holiday in the West, celebrated on the first Sunday after the full equinox every year, March 31 in 2024。It is a religious holiday that commemorates the resurrection of Jesus on the third day after his crucifixion. Also known as Easter Day of Jesus and Easter of the Lord, Catholicism is also known as the Feast of the Resurrection of Jesus.
According to this line chart from Google Trends, we can see that the religious holiday has also been very popular online over the past 12 monthsThere were signs of interest at the end of January, rising all the way to the celebration of Easter in April。Let's take a look at the queries related to it.
In addition to the heat, the wave of consumption dominated by decorations or gifts has also hit the cross-border coast.
The first keywords that catch your eye are "Easter Wreaths", "Dress for Girl" and "Egg" on the front page, and "Batman Eggs" and "Baskets" on the next page.
I haven't seen much yet, this mouth is all about "consumption potential" and "business opportunities", what is the reality? Don't hurry up and put the real data of Easter consumption on the table!
We asked the big names in the National Retail Federation and Prosper Insights & Analytics to see the relevant annual statistics they publish.
According to the annual survey report published by the National Retail Federation and Prosper Insights & AnalyticsConsumers plan to spend $24 billion collectively at Easter in 2023, up from the previous record of $20.8 billion in 2022 and $21.7 billion in 2020. In addition, 81% of Americans will celebrate the holiday, spending an average of $19201 USD, an all-time high.
In terms of consumer goods, both NRF and Statista have statistics.
According to **,The top names in the statista report are food, clothing, gifts, candy, flowers, and decorations;
The NRF divides consumers into more detailed categories, and there is a discrepancy between the ranking results and the former, which are food, candy, gifts, clothing, greeting cards, decorations and flowers
Although there are slight differences between the two institutions, there are not many categories that consumers are keen on, and cross-border sellers can refer to this chart to select products according to their own needs.
Since we have talked about the selection of products, let's uphold the principle of coming and coming, and directly talk about the categories that have to be chosen for Easter and the icing on the cake.
As a joyful and lively festival, all kinds of gifts and decorations are an important part of the festive atmosphereEaster eggs, rabbits and chicks are particularly representative elements
Specifically,Easter wreaths that show vitality, lightweight and joyful Easter bows, and signs with these two elements are common
During Easter,People usually doodle, decorate or give each other Easter eggs decorated with various patterns, which are traditional elements that symbolize rebirth and revival, so cross-border sellers can choose handicraft eggs, DIY eggs, candy eggs or egg pendants, and stickers are all very popular categories for consumers
Rabbits are believed to represent the continuation of life due to their strong reproductive ability, soRabbit-style custom dolls, candy baskets, ornaments and other decorations are especially popular at Easter and are often used as gifts for friends and family
Such a vibrant festival must be accompanied by toys full of laughter.
In recent yearsAll kinds of stress relief and educational toys have gradually become the second most popular category in the Easter foreign market after candy, and it is recommended that you are interested in cross-border sellers who are interested in combining them with Easter-themed elements when designing custom toysHere are a few Easter toys that sell well on the market.
The Easter selection is inseparable from its theme, as are the costumes.
Cross-border sellers need to start from the perspective of "recovery".The color is as bright and light as possible in pink, blue, green and other bright and light spring colors, and the style is because the festival coincides with the early spring, so the T-shirt and sweatshirt are of course the first choice, and because the Easter activities include family collective play, parent-child clothing is also a good try
The basic selection has been listed, and the actual market situation has to be investigated to check and fill in the gaps in the selection suggestions.
Let's start with Amazon. Search for "easter" to see what words the customer continues to type.
At the top of the list is "Easter Decoration"., sure enough, the decorations are a big hit at Easter, and it is not in vain to spend space here; Next is "Easter Basket Stuffers"., this is a basket containing candy, eggs, bunny dolls, greeting card stickers and small crafts;
The rest of the "eggs" and "candy" are what we have introduced before, and we will not repeat them, and the "Easter Table Runner" inside may not be well understood by sellers, so let's briefly talk about it here:
So-calledThe "Easter Table Runner" is a long decoration used to decorate the Easter table, usually printed with Easter-themed motifs such as eggs, rabbits, and spring flowersThe specific application scenario is like this.
The categories associated with the search on Etsy are not much different from the products we mentioned earlier, Easter baskets, Easter decorations, Easter garlands, Easter clothing, and Easter basket tags, the last one is omitted from this article, so I will say a few more words.
Easter Basket Tag" counts as an ornament, generally made of acrylic or wood, the pattern shape is dominated by rabbits, hanging on the Easter basket to match
The selection part gave you some advice, and the last part is the classic holiday marketing advice.
1. Easter theme design
The Easter-themed design should include elements full of festivity and spring atmosphere, so cross-border sellers should be inspired by rabbits, easter eggs, and spring flowers, cleverly integrated into the design, through unique patterns and copywriting to convey the joy and rebirth of Easter, to inspire customers to enjoy holiday shopping.
In addition, a well-designed Easter theme will energize the brand, attract more attention, and make customers feel the joy of the holiday when shopping.
2. Launch Easter gifts
Create and launch an Easter gift collection, including Easter-themed T-shirts, sweatshirts, hats, etc. Each item is inspired by elements such as rabbits, eggs, and spring flowers, creative and warm. It is worth noting that the gift collection focuses on texture and practicality, which is not only in line with the Easter atmosphere, but also suitable as a perfect choice for gifts to relatives and friends.
In this way, through clever matching, a variety of parent-child outfit combinations are created, so that the whole family can exude warm laughter during the festival. This collection of gifts is designed to bring customers a pleasant shopping experience and become their unique and meaningful Easter gift.
3. Social media publicity
Spread the word about Easter on social and promote the festive spirit with eye-catching and fun content sharing.
Use relevant hashtags and topics to increase brand visibility and inspire user engagement.
Publish Easter-themed events, stories, or live events that showcase the stories and design inspiration behind your products to bring your brand closer to users.
Encourage fans to share their Easter prep and shopping experiences and build a sense of community on the brand.
Use advertising strategies to target your target audience to ensure broad reach and brand awareness.
4. Publish blog posts and stories
Dig deeper into the culture of Easter with blog posts and stories to share unique perspectives related to your brand's philosophy.
Preparation of information on traditional customsDIY customizationHandmade tutorials or creative stories behind your brand to inspire readers to be enthusiastic about the holidays.
Cross-border POD sellers attract more visitors to browse with engaging text and beautiful **.
These articles not only convey product information, but also serve as an important bridge to establish an emotional connection with customers, allowing readers to understand the brand more deeply, increasing repeat purchases and brand loyalty.
Fifth, make efforts in email marketing
Send attractive Easter-themed emails to your subscribers through email marketing.
Highlight new product launches, limited-time events**, and exclusive discounts to create a sense of urgency to shop.
Eye-catching Easter-themed graphics are included in the email to make the content lively and fun.
Create an emotional connection by sharing the story behind the product, design inspiration, and brand vision.
Meet the needs of different customers through personalized recommendations.
Provide a clear shopping link that directs subscribers directly to the store.
Inspire subscribers to shop with email signatures and outlines that highlight special offers for a limited time.
After the Lunar New Year, spring comes with the Pop Singles and Doubles Festival in March, St. Patrick's Day and Easter.
This round of testing can not be slackened, especially the Easter that is as famous as Christmas, the consumption battle is not small, I wish all cross-border sellers a big sale at Easter! March Sale!