It is well known that in the pig breeding industry,FeedThe ** plays a vital role. However, lately, more and more bosses have been caught in a difficult situation, and they feel depressed and lost. On the one hand, they have invested a lot of money in pig feed production, but on the other hand, they also feel that there is no sense of direction, and the business is becoming more and more difficult to do. More seriously, manyFeedThe factory's old user base has been lost, and the expansion of new business is also facing many difficulties. In addition, the instability of the military has also become a problem, and the business personnel and dealers have expressed their rightFeedThe dissatisfaction and concern of the factory owner.
These bosses came to me to communicate with me, in fact, hoping to get my help and answers. When faced with their demands, I have to be honest, in addition to knowing more about the services and actual needs of the pig farmFeedThere is not much I can do to help with the predicament of the factory. The simple reason is that the people who have achieved today's achievements and wealth are not ordinary people, they are stubborn, they have a stubborn attitude towards change and new perceptions, and old ideas and past experiences have become the hindrance of their progressFences, dismantle theseFencesIt's both difficult and costly. In other words, they are reluctant to put in a huge amount of effort because there is a serious imbalance between the ratio of effort and return. And I don't like to be false and wrong, so I choose to tell them sincerely: this is just the beginning of the dilemmaChinese New YearIt may become more painful afterward.
Everyone is puzzled, why is the pig feed industry so difficult? The reason is actually very simple, the number of hog herds that you used to target and the user base has been greatly reduced, and the demand will naturally decline. In this case, everyone is competing in the stock market. Now the question is no longer whether you can make money, but whether you can grab users. As long as you can grab users, as long as there is market demand and hope, you still have a chance. But if the market demand disappears, can you still have hope? Therefore,FeedThe choice faced by the factory owner is whether to continue to compete for users in the stock market, or to switch to the production of poultry, cattle and sheep or specialty feed. At present, everyone's life is very difficult, and the competition for the stock market will become more and more fierce. How will you respond in this situation?
Even more painful is when you would have wanted to try other typesFeed, you'll find that other people think the same way, and do the same. Compared to the competition of pig feed, other typesFeedThe competition is even more brutal. It's extremely frustrating and painful. However, this is not the most painful place, the most painfulFeedThe factory bosses have fewer and fewer soldiers. This pain is just the beginningChinese New YearIt will reach its peak after that. In the past few months, most of the pig feed enterprises have seen a sharp decline in sales, in order to perform, some companies have to take some opportunistic means, in the short term may achieve some results, but in the long run, these practices will inevitably be counterattacked. This backlash is reflected in the unrest and low morale of the military, how do your business people, partners, distributors and pig farms react when they think that you are only looking out for their own interests? Chinese New YearYou might be able to do it for a while, but do you think they're going to sit back and not look for a way back? There are no fools in this world. From this point of view, we can foreseeChinese New YearWhat happens after that:FeedThe factory owner suddenly found that there were fewer and fewer business personnel under him, and even only he was left alone. The most terrible thing is not that there is no one available, but in the process of looking for business, most of them lose money, and even if they don't look for it, they can only do limited business. What's even more depressing is that many of the old salesmen who used to follow them will turn their guns and start robbing their only remaining old users. The despair is painful.
Since the old market is so tough, why not expand new users? Of course, the traditional way of expansion is very difficult, and it is even more difficult to rely on its own strength. Moreover, now that everyone is rushing to the Internet market, is such a market still easy to do? But you have to understand a truth, when everyone is doing the same thing, it means that consumption habits are changing, just like rushing to the market, there used to be more people selling things than buying things, now there are more people selling things and buying fewer things. So how do you reach new users? Only by taking advantage of the situation, relying on common fighting, sharing resources, and growing together is a wise choice. However, mostlyFeedBusiness owners are hard to change, they are used to being strong and making money easily. Nowadays, it is very difficult to change the habits and perceptions that have been formed. Therefore, knowing and doing are two different things, and thinking and actually trying are two different things. Will you let go of your own business and help them become good people without expecting anything in return? However, the probability of achieving this goal is very low, and it is undeniable that it is true. Of course, there are destined to be some successful dark horses in the industry, but these successful dark horses are only a few, and they also need to have a certain strength and luck. For mostFeedFactory owners, they need to fundamentally change their way of thinking and business model to have a chance to get out of the predicament. Only by actively embracing change can we find new opportunities for development.
In the face of a difficult situation,FeedWhat should factory owners do? I can give some advice that I hope will help them.
First of all, we must face up to reality and be aware of the changes in the market. Reduced market demand means you have to make adjustments. We must not stick to the ideas and models of the past, but must dare to innovate and change.
Second, embrace the Internet and digitalization. The Internet and digitalization have transformed many traditional industriesFeedThe industry is no exception. By using the Internet and digital tools and channels, we can better expand our users and promote our products.
Again, pay attentionBranding。Brand is the core competitiveness of an enterprise, and we should pay attention to improving product quality and service quality, and establish a good corporate image and brand image in order to attract more users.
Finally, we must cooperate for a win-win situation. In the current competitive market environment, it is difficult to have good results alone, and it is a wise choice to cooperate with other enterprises to share resources and develop together. You can cooperate with other companies to promote products, carry out marketing activities together, and share risks and pressures.
In short,FeedFactory owners should recognize the situation, actively respond to difficulties, take the initiative to change, and seek a path of win-win cooperation. Only in this way can we get rid of the predicament and meet better development.