Local Life Services, also known as local life services, refers to a range of online and offline services for users who live in a specific geographic location. These services are designed to meet the needs of users in their daily lives and make it easier for them to access goods and services.
1. What is included in the local life business?
Local life businesses are typically offered through a platform or app that covers a variety of areas, including but not limited to:
1.Takeaway service:Users can order food from local restaurants, F&B outlets through the ** platform, and enjoy it at home or in the office through the delivery service.
2.Shopping Services:Provide local supermarkets and retail stores** shopping services, users can order daily necessities, clothing, electronic products, etc. through the platform.
3.Fresh food delivery:Users can order fresh ingredients through the platform, and these ingredients will be delivered to the user's home by the delivery service provided by the platform.
4.Housekeeping:Local housekeeping services such as cleaning, babysitting, and moving are provided to facilitate users to handle household affairs.
5.Beauty & Hair Services:Offering service appointments and reservations at local beauty salons to make it easier for users to access beauty services.
6.Recreational activities:Provide local entertainment activities, movie tickets, performance tickets and other purchase services, which is convenient for users to arrange leisure and entertainment time.
7.Healthcare:Provide local medical services, appointments**, purchase of medicines, and more.
8.Educational Services:Provide local education and training services, such as tuition classes, language schools, etc.
9.Transportation Services:Provide local mobility services, such as ride-hailing services, bike sharing, etc.
10.Social Events:Provide information and services for local social events, clubs, gatherings, and more.
For example, Meituan and Ele.me platforms that we are more familiar with initially focused on providing food delivery services, and then gradually expanded to many fields such as **, hotel booking, and tourism. At the same time, Douyin has also launched takeaway and ** business in recent years.
2. Large domestic platforms tend to lay out local life service business, mainly for the following reasons:
1.The market is huge:Local life services are a huge market, covering many fields such as catering, takeaway, shopping, tourism, entertainment, etc. By providing one-stop services, the platform can meet the diverse needs of users and expand market share.
2.Strong user stickiness:Local life services are directly related to the daily life of users, so users use them frequently and are sticky. Through the layout of local life services, the platform can improve the activity and retention rate of users.
3.Increase user retention and expand the service ecosystemOffering local lifestyle services can help increase user retention and enable users to complete more activities on the same platform. By expanding the service ecosystem, the platform can achieve diversified operations and reduce the risk of user churn.
4.Building an Ecosystem:The local life services business is part of the ecosystem where the platform is built. By integrating services in different fields, the platform can create a comprehensive ecosystem, provide more diversified and comprehensive services, and enhance the comprehensive competitiveness of the platform.
5.Increase platform activity:The nature of local services dictates that users need to use the platform frequently. Users complete activities such as ordering, shopping, and entertainment on the platform, which helps to improve the activity of the platform and make the platform an indispensable part of users' daily life.
6.Strengthen brand influence:By providing local lifestyle services, the platform is able to strengthen the brand's influence in the minds of users. Users frequently engage with the platform in their daily lives, which helps to increase brand recognition and loyalty.
7.Data accumulation and precision marketing:The local service business involves a large amount of user behavior data, and the platform can achieve precision marketing by analyzing this data. By understanding users' spending habits and preferences, the platform can push personalized services and coupons more accurately to improve user satisfaction and engagement.
3. Reasons for promoting the popularization of local life business:
1.Convenience needs:Consumers' demand for life services is increasingly focused on convenience. Through the local life business, users can easily access various services in the surrounding area, such as takeaway, shopping, entertainment, etc., to meet the various needs of their daily life.
2.Popularity of mobile internet:With the popularization of smartphones and high-speed mobile Internet, it is easier for users to access local life service platforms through mobile apps to achieve convenient services anytime, anywhere.
Diversified service needs:Consumers are increasingly diversifying their service needs, and they want to be able to find a wide variety of services on one platform, not just one area.
4.The popularity of digital payments:The digitalization of payment methods related to local life services, such as mobile payments and e-wallets, has made it easier for users to complete transactions and improve the convenience of using local services.
5.New Retail Concept:The promotion of the new retail concept has deepened the integration of online and offline, and the local life service business can provide a richer online and offline integration experience.
The goal of the Local Life business is to connect users and local service providers through digital means, making it easier for users to access the services they need, while contributing to the development of the local economy. This business model has gradually emerged in the context of the popularization of mobile Internet and the widespread use of digital payment methods, and has become an indispensable part of modern urban life.