Quanyang Spring is the "hidden crown king" of China's mineral water market
In the winter of the Northeast, Quanyang Spring has become a beautiful scenery. This brand, which has the best water source in Changbai Mountain, not only enjoys a high reputation in Jilin Province, but also has attracted widespread attention across the country. When people talk about China's mineral water market, they often overlook this low-key regional brand. This article will provide an in-depth analysis of Quanyangquan's history, development, and challenges to reveal its unique position in China's mineral water market.
The market position of the regional overlord Quanyangquan.
In the Northeast region, Quanyang Spring is undoubtedly the absolute hegemon in the field of mineral water. According to the data of Huajing Industry Research Institute, Quanyangquan has maintained a revenue of 600 million to 700 million yuan in the past few years. Although there is still a gap compared with giants such as Nongfu Spring, among local brands, Quanyangquan's status is unmatched. In fact, even on a national scale, Quanyangquan is one of the few brands that can stick to the 2 yuan line.
The competitive advantage of real and fake mineral water springs.
So, why can Quanyang Spring stand out among many mineral water brands and become a regional hegemon? The answer lies in its high-quality water sources and strict execution standards.
The best water source of Changbai Mountain provides Quanyang Spring with a unique competitive advantage. In contrast, while other mineral water brands, such as Nongfu Spring, have scattered water sources across the country, Quanyang Spring is able to make full use of the high-quality water source of Changbai Mountain to provide consumers with a better product experience. In addition, due to the unique water quality of Changbai Mountain, Quanyang Spring is much more well-known in Jilin than other regional brands, making consumers more inclined to choose Quanyang Spring when choosing mineral water.
Quanyang Spring strictly follows the national standards for mineral water to ensure that product quality is always in the leading position in the industry. This makes Quanyang Spring form a good reputation in the market, and progress improves consumer loyalty.
It is precisely because of the existence of these advantages that Quanyangquan is facing the dilemma of difficult to get out of Shanhaiguan. Factors such as high logistics costs, the construction of off-site water source bases, and the operating costs of dealers have limited the possibility of Quanyang Spring to expand the national market. Therefore, in the future development process, Quanyangquan needs to find new breakthrough points to achieve sustainable development.
Challenges and opportunities coexist, and the future outlook of Quanyangquan.
In the face of increasingly fierce market competition, Quanyangquan needs to actively seek new development opportunities while maintaining its existing advantages. In terms of aspects, Quanyangquan can improve brand awareness by increasing brand publicity and expanding online sales channels; On the other hand, we can consider cooperating with other regional brands to jointly explore new market space. In addition, as consumers pay more attention to healthy eating, Quanyang Spring can also meet the market demand by developing more mineral water products with health functions.
As the "hidden champion" of China's mineral water market, Quanyang Spring is still full of challenges and opportunities in the future development path. Only by constantly innovating and actively responding to market changes can Quanyangquan be invincible in the fierce market competition.