International outlook
Temu became the largest advertiser in the United States
Temu has become one of the largest ** advertisers in the United States. Research firm Bernstein estimates that Temu's ad spending in the U.S. will reach $3 billion in 2023. This massive spend places Temu among the largest** advertisers in the U.S., alongside e-commerce platforms such as Amazon, Target, and Walmart. Despite the huge marketing spending, industry insiders believe that Temu product quality issues may lead to a decrease in the number of its repeat customers.
TikTok Shop's Indonesian business merged with Tokopedia
Indonesian tech giant Goto has announced that TikTok has officially completed the deal announced in December last year for an $8 investment$400 million acquisition of 7501% shares. Through this transaction, TikTok Shop's Indonesian operations merged with Tokopedia to form PT Tokopedia, which has committed to a long-term investment of more than US$1.5 billion and a controlling stake in PT Tokopedia.
Amazon: Faster logistics makes customers buy more often
Amazon's CFO said that the increase in delivery speed has led to an increase in the frequency of purchases by customers in key regions. Customers have reacted strongly to generative AI capabilities. Household essentials were the category with strong sales in the fourth quarter. Most teams keep their headcount steady or reduced.
Amazon's US and Canada sites updated the "automatic removal" function
Amazon Global Selling recently announced that there will be an update to the automatic removal in January 2024, with the following changes for the United States and Canada: it is allowed to select the inventory age length (1 12 months) that needs to be automatically removed in the automatic removal settings of sellable inventory; Sellers who do not have a valid local address in Canada and the U.S. will be disabled for automatic removal of sellable inventory.
In addition, the update is only applicable to the US site: ASINs that have not been sold for six consecutive months or more will no longer be automatically removed; Updates for Canada only: Removal frequency changed from semi-annual to monthly. It is understood that the automatic removal of Amazon's inventory is divided into two types: automatic removal of sellable inventory and unsellable inventory. In the U.S. and Canada, sellers can set up their own removal of inventory that has been stored in fulfillment centers for more than a specified number of months.
Southeast Asia ushered in the "New Year's goods tide", and the inquiries of Ali International Station increased significantly
Influenced by Chinese culture and the Chinese diaspora, the Spring Festival is also an important festival in most Southeast Asian markets. Most consumers began to buy Spring Festival supplies a month in advance, and the "New Year's goods tide" in Southeast Asia is quietly surging. Based on the search preferences of local buyers in Southeast Asia, data from Ali International Station shows that inquiries for products such as nail art, headphones, markers, and sunglasses increased by 100% month-on-month.
Domestic dynamics
A total of 110 China-Europe trains in Zhejiang were operated in January, a year-on-year increase of 268%
It was learned from the Hangzhou Railway Logistics Center of the Shanghai Railway Bureau that in January this year, a total of 110 China-Europe trains in Zhejiang were opened, sending 120,000 TEUs, a year-on-year increase of 268%, ushering in a good start to the first month.