Start the Year of the Dragon and go to a beautiful New Year, starting with the courage to say what you love.
During the Spring Festival just past, Fenjiu and the Douyin short ** platform joined forces to launch the "We All Love Fenjiu" Douyin Challenge, and the number of activities exceeded 4 in just three days200 million times. During the festive and peaceful Spring Festival of the Year of the Dragon, Fenjiu set off a boom in New Year's flavor with its fragrance quality, innovated a new way of integrating Chinese wine culture and traditional festival culture, and celebrated the New Year with consumers across the country. Behind this, it is the concentrated display of the potential energy of Fenjiu's famous liquor and the innovative blooming of cultural potential energy.
** Volume breakthrough 6300 million times, Fenjiu celebrated the New Year with netizens across the country
Celebrate the Chinese New Year and start a better life. The Spring Festival is the festival of the Chinese nation's most emotional and ideal life. Every Chinese New Year, people release their enthusiasm and hope for the new year. This Spring Festival, "Fensi" from all over the country participated in the We All Love Fenjiu Douyin Challenge online, bravely expressed their love for Fenjiu and life, as well as their good expectations for the Year of the Dragon, and shared surprise gifts together. From January 29th to February 8th, in just 11 days, we all love Fenjiu Douyin Challenge, the number of ** exceeded 6300 million times, with a very creative sense of ** with Fenjiu elements, jointly set off a happy atmosphere of the Spring Festival, with fine wine and food to highlight the joy of the festival, won countless praises from netizens.
Foodie Foreigner Tie Daner @ Uncle Jiu Taste Liquor @ Hu A Xiaoxiao @A Xing and Archie @ Mu Su Su @ Hei Ge Good Wine @ Ansen's Words Tavern @ Lao Song's Slightly Drunk 23 Points @ Lost Ye Jing @ Dry Rice Xiao Sleepy and other bloggers across the fields of wine, food, comedy, and plot are also actively participating We all love Fenjiu Douyin Challenge, showing their favor for Fenjiu with creative and innovative **.
Jiangsu netizen @暖暖ahahah left a message: "Our family also often drinks this wine. Henan netizen @十全九美 said: "Visiting relatives and friends during the New Year, sending Fen wine is quite face-saving." Liaoning netizen @Fanfanmeow said: "Fenjiu must be drunk, drinking must be Fen, Chinese New Year's Eve dinner must be accompanied by famous wine, Qinghua Fen arrangement!" Inner Mongolia netizen @张洋洋123: "I have prepared Fenjiu and plan to drink it during ......the Chinese New Year".It can be seen that the "Fensi" who loves Fenjiu is not limited to Shanxi, but comes from all over the country, and Fenjiu is being sought after by consumers all over the country.
At the same time, Qinghua Fenjiu, which opens a high-quality life, will exclusively title the 2024 Beijing Radio and Television Spring Festival Gala, presenting a cultural feast full of New Year's flavor to audiences across the country on the first day of the Lunar New Year. With the theme of "My Spring, Look at Me", this party has beautiful intangible cultural heritage, mellow New Year customs of Beijing, warm topic discussions, and interesting cross talk sketches, which skillfully integrate Beijing culture, ancient capital culture and popular elements, lively and festive, and give the Year of the Dragon an auspicious and beautiful meaning, which meets the aesthetic needs of people across the country. Rapper Good Morning adapted the song "Wine Soul": "The source of national wine, the ancestor of fragrance, the root of culture, and the courage to grow after drinking, this is the ...... of the soul of Chinese wine.""The Chinese-style rap form, coupled with the heroic singing, allows the fragrance and continuous history and culture of Fenjiu to accompany consumers across the country, celebrate beautiful festivals, start a high-quality life, and welcome a new Year of the Dragon.
Interpreting the living culture, Fenjiu fully releases the potential energy of famous liquor
As said in @酒Uncle tasting liquor**, Fenjiu has a long history and was once the imperial wine of the Northern Qi court. Du Mu, Li Bai, Li Ruzhen, Ba Jin, Lu Xun and other celebrities are very fond of Fenjiu. Whether it is a quality brand, or a history and culture, Fenjiu itself has its own rich energy and endless stories.
At the 2023 Fenjiu Global Distributor Conference, Yuan Qingmao, Secretary of the Party Committee and Chairman of Fenjiu, emphasized: "It is necessary to see the potential energy of famous liquor, the potential energy of fragrance, and the potential energy of Fenjiu. "Nowadays, under the influence of the Matthew effect, consumers have a soft spot for famous and good wines, and the quality consumption of liquor has become the mainstream. With the return of the "sauce flavor fever" to rationality, the fragrant liquor is ushering in a new round of development opportunities. As one of China's "four famous liquors", Fenjiu also occupies the advantages of famous liquor potential energy, fragrance potential energy and Fenjiu potential energy, becoming a booster for the acceleration of Fenjiu's revival, and strongly driving the future development engine with a superposition effect.
At the same time, Yuan Qingmao also gave an effective way to enhance the competitiveness of the Fenjiu market - master the scientific management ability and release the quality potential energy, brand potential energy, and cultural potential energy. We all love Fenjiu The Douyin Challenge is an effective drop for the concentrated release of these three potential energies: embrace the Internet, let more netizens participate, taste and witness the quality of Fenjiu, and Fenjiu will add a glass of quality wine to the Chinese New Year's Eve dinner of the majority of netizens with a fragrant and authentic fragrance to release its quality potential energy; In the Spring Festival hot spots, we will go to consumers in both directions to celebrate the New Year, and Fenjiu encourages everyone to join the topic of We All Love Fenjiu, and have a deep emotional connection with consumers, enhance the brand's reputation and reputation, and release brand potential energy; Truly approaching consumers, Fenjiu uses a way that everyone likes to see to create the Fenjiu culture of today's era with consumers, and fully release the cultural potential energy.
With cultural innovation, Fenjiu vividly interprets the "living" culture that develops with the times, and uses the Spring Festival marketing hotspots to fully stimulate the potential energy of Fenjiu, so that consumers can participate in it, continue to write the cultural connotation of Fenjiu culture in today's era, and further release the brand energy of Fenjiu, so as to enhance the brand value and speed up the goal of "one of the three parts of the world".