Friends who are familiar with Huawei know that the mate60 series is a "trump card" that it has been silent for a long time, although there is no huge press conference, but the strong strength makes it hot in the market, and the short supply is a portrayal of the first sale.
In the face of this situation,Recently, Huaweimate60 series officially opened pre-sale,I thought it would be out of stock as usual,Surprisingly,This timeMate60The difficulty of buying the series has dropped significantly,It's easier to buy。 This is of course good news for pollen, but in contrast, we have observed three strange phenomena.
After starting, it changes hands for profit
During this rush to buy, there were a lot of users who bought mate60 and immediately changed hands, and what is even more bizarre is that they can successfully change hands with hundreds or even thousands of ** higher than the selling price, and easily make the difference. What is behind this phenomenon?
First, Huawei's products meet the desire of some users to experience high-tech, so even if they buy it, they are willing. Second, with the overall increase in consumption power, some users are willing to pay for trendy new products. Third, the reduction of the difficulty of rushing to buy allows more users to successfully buy, so the group of direct resale groups has also expanded, thus forming a resale chain.
Return the goods out of the box in exchange for the desired color
Another peculiar phenomenon is that many users who have successfully snapped up the purchase directly apply for a return after receiving the new phone in exchange for other colors. The reason for this is mostly because the official did not launch the version color scheme they expected, so they will continue to look for other channels to buy their favorite color after they start.
From this phenomenon, it can be seen that the personalized needs of consumers are rising, and everyone not only wants to have, but also uses their own appetite. Different color schemes can give people a lot of visual and psychological feelings, so finding the right color for your personality is also quite topical. This may be an area that Huawei can continue to optimize in the future.
Make a new machine "wait for the party".
In addition to the above-mentioned users who are eager to buy, it is also found that many players with strong self-control choose to wait and see or even give up buying, becoming the so-called "waiting party". As a new digital product, why is there a wait-and-see or postponement of purchase for new phones like the Mate60 series?
Some factors of the product itself also play a role. First, when a new machine is first launched, it is common to have a slight imperfection. Problems such as vertical stripes on a large screen and discoloration of the glass material of a single camera are all quality problems that have occurred in high-end mobile phones in the first few months of their release. Some consumers are reluctant to be a "sample" easily, which is also a consideration for them to wait.
Second, this kind of new machine with leading configuration, within half a year after the release, the same series of products will be upgraded faster. At that time, the previous generation, which is considered "semi-new", will also usher in a more favorable **. As a digital player, the pursuit of cost-effectiveness is king. So they can continue to wait and enjoy newer, better configurations, and more favorable options.
The third is the verification of the product's own reputation, which also takes a certain amount of time. When the new product is launched, the interpretation and evaluation of all parties are not comprehensive enough, and the real quality performance needs to be tested by time. Therefore, if you choose to wait and see for a while, you can judge the true value of the product more intelligently and then make your own choice.
Through the above rush purchase phenomenon, it can be clearly seen that the consumption of the current user group has shown a state of differentiation. Some people are looking for an instant experience of the product at hand, some value personalization, and some are waiting to see the best value for money. The diversity of user needs has brought greater challenges to product design and production, and also indicates that the development of the industry will be more refined and flexible.