After the Spring Festival holiday, everyone returned to work one after another.
At the beginning of the new journey, are you ready to welcome the renewal of Vientiane with a new look and welcome the new situation with full vitality?
Let's take a look at Cudi Coffee, a new coffee brand in China.
How to look at the world based on efficient cloud services and start the journey of global layout.
According to the "2023-2024 Brand Globalization*** Deep Globalization" released by the Morketing Research Institute, global retail net sales will reach nearly $30 trillion in 2023, and the growth rate will remain around 4% in the next few years. Under this huge market potential, large consumer enterprises want to stand out from the competitionThe key is to build a secure and high-speed network infrastructure, achieve efficient internal collaboration, and provide customers with a stable and fast high-quality experience.
In this context, adhering to the mission of "allowing customers to enjoy coffee life easily", it is a new coffee brand in ChinaCotti CoffeeSince the opening of its first store in October 2022, it has grown to become the world's fourth-largest coffee brand with more than 6,300 stores in more than 300 cities in 28 countries around the world. And behind it, what are the keys to the rapid expansion of its business?
How to take the first step in global expansion?
As a large-scale consumer enterprise with a global layout, Cudi Coffee faced many challenges in its journey to achieve global business expansion. First and foremost, there is the need to deal with differences in network quality across countries and regions. So,Establishing a high-speed, secure network connection for a stable and low-latency access experience is a top priority.
However, the current architecture running on the domestic cloud platform can no longer meet the requirements of business globalization. Hence Cudi CoffeeWe were looking for a cloud service provider with global service capabilities to support the opening of its first overseas store while continuously replicating and achieving rapid expansionThis is a key step in Cudi Coffee's global expansion.
Rich service + experience blessing to escort the brand to the sea
In order to achieve the brand's goal of going overseas, Cudi Coffee finally decided to use Amazon Web Services to provide support for overseas stores after evaluating the regional coverage capabilities of cloud services and product richness, and selected Xi'an Guangzhi Network Technology, an advanced service partner of Amazon Web Services, as a wholly-owned subsidiary of EclickWorld, to provide technical services, migrate the existing business database from the domestic cloud platform to Amazon Web Services, and deploy global business applications on Amazon Web Services. The reason for this decision,Cudi Coffee believes that Amazon Web Services has the following advantages:
1 Cloud infrastructure around the world accelerates the pace of selling overseas
Amazon Web Services has a cloud infrastructure around the world, covering 33 geographic regions and providing 105 Availability Zones, which can serve users in 245 countries and regions, helping Cudi Coffee to be closest to customersProvide services including ** ordering to reduce the negative impact of network latency on the customer experienceto provide better operational support for stores; Take advantage of Amazon Web Services' many certifications in data security and complianceStreamline the audit process and meet your goal of opening a store overseas within a limited timeframe2. Provide abundant cloud-based hosting services to achieve rapid application deployment
Amazon Web Services provides a wealth of cloud-based hosting services to support the construction of business applications for Cudi Coffee, enabling them to:Easily migrate existing architectures to Amazon Web Services；At the suggestion of Guangzhi Network, we used Amazon Database Migration Service to migrate the entire business database to Amazon Aurora high-performance cloud to host the database with almost no downtimeIt provides up to 9999% availability；Introducing Amazon Lambda to provide serverless computing power to help end customers across different channelsAutomate beverage handlingfor the right resolution. 3. Partners can provide mature brand overseas solutions
Guangzhi Network can not only provide full technical support and services in the cloud migration and deployment of Cudi Coffee, but also provide a series of solutions such as market research, brand consulting, brand overseas empowerment, independent website construction and advertising at different stages of going overseasThrough the business intelligence digital marketing platform, it helps Cudi Coffee quickly establish an overseas brand image；The partner's rich brand experience in going overseas helps Cudi Coffee solve problems more quickly, andAchieve your business growth goals with the help of best practicesMake the "first cup of coffee overseas" on time
With the assistance of Amazon Web Services and Guangzhi Network, the business database deployed on other cloud platforms was migrated to Amazon Web Services, and the overseas business deployment was completed based on Amazon Web Services' managed servicesCudi Coffee has achieved many results while meeting the project's expectations:
Cudi Coffee's IT teamIt took only 3 months to complete the deployment and launch of the overseas business platformto ensure the completion of the project goal of "the first cup of coffee overseas" on July 26, 2023, and escort the overseas store opening plan with reliable cloud services and information support; Thanks to a range of development and management tools provided by Amazon Web Services, the Cudi Coffee team was able to:With limited manpower to support global business expansion, and achieved "zero failure" in the months since the overseas business was launched, which provides a good guarantee for business continuity; Through the advantages of SD-WAN-based enterprise network solutions and Amazon Web Services global network, Cudi Coffee has successfully interconnected the office network in multiple cities in China and Amazon Web Services overseas regions and offices to achieve reliable and secure business data communicationHelp overseas business employees access internal resources and data with lower latency, and improve business efficiency。With the help of the EclickGies deployment platform provided by Amazon Web Services premium service partner Guangzhi Network, Cudi Coffee solves the integration problem between the original CI CD system and Amazon Web Services, and realizes cross-region and cross-platform automatic deployment and release. Cudi Coffee's IT team completed the deployment and launch of the overseas business platform in only 3 months, ensuring that the project goal of "First Cup of Coffee Overseas" was completed on July 26, 2023.
Han Jicheng is the head of operation and maintenance of Cotti Coffee
In the future, Cudi Coffee will continue to accelerate its global expansion with the help of the brand overseas solutions provided by Guangzhi Network and the global infrastructure of Amazon Web Services. At the same time, Cudi Coffee also plans to introduce more innovative services of Amazon Web Services to its business to provide customers around the world with a more diverse experience.
Let's witness one small step for Amazon together.
A big step forward for cloud computing.