On December 21, 2023, the "China Investment and Global Innovation Enterprise Forum" was successfully held in Guangzhou. Jointly promoted by the Investment Promotion Bureau of the Ministry of Commerce, the Guangzhou Municipal Bureau of Commerce, and the people of Huangpu District, Guangzhou, the "Global Innovation Enterprise Alliance" initiated by more than 10 industry-leading enterprises going overseas and operated by the Guangzhou Huangpu District Innovative Brand Overseas Federation was officially announced in Guangzhou at the same time as the forum.
Witnessed by Yu Guangsheng, Deputy Director General of the Investment Promotion Bureau of the Ministry of Commerce, and Zhang Haibo, Deputy Director General of the Guangzhou Municipal Bureau of Commerce, Zheng Qi, a first-level researcher of the Investment Promotion Bureau of Guangzhou Development District, awarded the license to the Global Innovation Enterprise Alliance. At the awarding ceremony, Mr. Zhou Qi, the founder of the Global Innovation Enterprise Alliance, and Mr. Wang Weibilly, the first president, accepted the award of the alliance and the president respectively.
In the morning forum activities, the various views and opinions of the guests were "you sing and I will appear", which was wonderful. Among them, the high-end dialogue session of "born to be global" aroused a strong response from Quanju.
The high-end dialogue was chaired by Mr. Zhou Qi, the initiator of the Global Innovation Enterprise Alliance, and the guests were: Wang Wei, Founder & Chairman of Xingyun Group, Xu Gongzhe, CEO of Yiwang Innovation, Huang Qizhou, Founder of e-Ports, Ge Chenhao, Head of NYSE China, Alex Yung, Senior Partner of Strategy and Transformation of Ernst & Young Asia Pacific, Tian Shuai, Deputy Director of the Intellectual Property Office of Guangzhou Development District, and Zhang Daihong, General Manager of Phoenix Satellite TV's Innovation Scene Resource Center.
At the beginning of the dialogue, Mr. Zhou Qi, the initiator of the Global Innovation Enterprise Alliance, opened with a witty story of "Seven Gourd Babies", and the guests spoke freely.
As the first chairman unit of the Global Innovation Enterprise Alliance, Mr. Wang Wei, founder of Xingyun Group, believes that enterprises must take the road of digitalization in order to innovate and go global, and it is very important that they cannot do without the overseas channel construction and brand localization of overseas brands. Because, the brand is facing a completely different channel market overseas than the domestic one, and each has its own differences.
Our Xingyun Group is a company specializing in the global best chain, and we are a complete set of services from logistics, warehousing to channel distribution. What we are doing is to help Chinese enterprises and brands to go directly to offline channels, and we are a company that is truly doing brand going overseas, offline channels, and local layout. Wang Wei said in a high-end dialogue.
On November 23, the 2023 Top 100 Digital Enterprises list was released, and Xingyun Group was selected as one of the top 100 digital enterprises in 2023 with its deep industry accumulation and leading technical strength, ranking 15th. Wang Wei believes that the opportunity for Chinese brands to go overseas in the future should still emphasize "digitalization". In his view, digitalization is the most advantageous label for Chinese brands at present, and it is also the biggest value point that can be displayed overseas in the future, and Xingyun Group also plans to make long-term investment in brand digitalization.
Other guests who came to the stage for dialogue also shared their precious experiences.
Mr. Xu Gongzhe, CEO of Yiwang Innovation, believes that the "never-ending Canton Fair system" matches the company's identity, and there are currently 150,000 registered users of the platform doing business overseas. For brand globalization, he believes:
I think that when cross-border e-commerce is gradually moving towards Europe and the United States, there may be some changes in the model, customers, and docking. Just like our company used to serve those customers who opened stores online last year and the year before last, but then our company has been carrying out product upgrades for some offline retail stores in overseas Europe and the United States, and may also be making plans for this step and beginning to implement it accurately. ”
Mr. Huang Qizhou, the founder of e-ports, said that the digital service network of ports has been built around the world, and more than 600 ports have been linked, and the institutions and service providers of local ports have been incorporated into the platform to realize the integration of port, shipping and cargo, and realize the improvement of the efficiency of the entire logistics and transportation solution. He has his own insights on the future of brand globalization:
We are also facing a lot of shortcomings, that is, the recognition of our Chinese brand by the international market, including the efficiency of information transmission, and the efficiency of our global industry information transmission, which requires globalization and the two major points that enterprises need to focus on layout. For our alliance is very good, that is, the ecology of the industry, the ecosystem is gradually rising, so we have to go together, alliance to go to sea, if there is a brother unit of the whole ecological ecosystem to support, I think our combat ability will be stronger, and the war will be invincible. ”
Mr. Ge Chenhao, the head of the China region of the New York Stock Exchange, said that the global market must be in danger now, first of all, I have seen challenges in the past year or two, I think the first one is more optimistic, put it on a longer time line, globalization is an irreversible process.
Mr. Alex Yung, Senior Partner of Strategy & Transformation at Ernst & Young Asia Pacific, gave advice to many brands going global:
As entrepreneurs, we want to build a brand, but we know how to manage the risks. In addition, there are intellectual property rights, in fact, there are many intellectual property rights, especially digital intellectual property rights, and domestic intellectual property rights should be separated from foreign intellectual property rights. Because the overseas region may use this so-called data protection and data security to suppress you, these are all things that need us to consider and implement in this regard. ”
Mr. Tian Shuai, Deputy Director of the Intellectual Property Office of Guangzhou Development District, shared that the Intellectual Property Office of Guangzhou Development District has the advantage of top-level design. Enterprises going overseas should pay attention to the timely acquisition of external intellectual property information, and also strengthen the development of internal intellectual property compliance management. As for the future development of globalization, he talked about the following points:
We have created a brand with the Bureau of Commerce, called a project of intellectual property escort to go to sea, which is to bring together some advantageous intellectual property service resources in the region, and connect with a large number of foreign trade-oriented technology enterprises in our business department, so that they can One-to-one to do some intellectual property services, including consulting, free intellectual property early warning analysis, including to promote our intellectual property overseas insurance, including high-end personnel training and other related work, the response of enterprises is very good, this piece of our ultimate goal is to hold some ways, for our export enterprises, foreign trade enterprises to wear the armor of intellectual property rights better to go to sea. As a global innovation alliance, it also pays more attention to the intellectual property part. Because of the rules of foreign intellectual property rights, because of its hundreds of years of history, so many of them are now also grouped, many companies set up some patent pools, and the same type of companies gang up to attack our domestic enterprises, such a way is actually more common. Since it is an alliance, I also hope that you can have some exploration in this area, and integrate the power of our intellectual property rights and the power of enterprises to break the competition in a market. ”
Mr. Zhang Daihong, General Manager of Phoenix Satellite TV's Innovation Scene Resource Center: "We did a program like "The Wind Comes from the East" before, why is it called "The Wind Comes from the East"?I think that to tell Chinese stories well, or to tell Chinese culture, we are not to show our muscles, not to shout slogans, but to tell some stories that have landed. ”
Regarding the global communication of the brand, Mr. Zhang Daihong further clarified his views:
Judging from our own overseas first-end layout, overseas fans are growing rapidly, as long as you give high-quality content, overseas fans are very interested in these contents of Chinese elements or oriental elements. But if we compile this story into a book, we improve the dimension, and we tell this story, it will be different, it will be more objective, so what I mean is that this is the role of our global innovation enterprise alliance. ”
High-end dialogue, thinking agitation, highlighting the new thinking, new path, and new tactics of Chinese brands out of the navy.
The concept of "born to be global" resonated with the audience.
Editor: sznewsorg）