February 2: Northern Year vs February 3: Southern Year
Among the traditional Chinese festivals, Xiao Nian is a very important festival. The dates of the small year in the north and south are different, one is the 23rd day of the lunar month, and the other is the 24th day of the lunar month. So, you need to pay attention to this when doing your marketing. In addition, starting from the customs and connotations of the young year, you can use folk customs such as dust sweeping and sacrificial stoves to carry out check-in activities to attract users to participate. At the same time, it is also a good choice to promote products according to the traditional foods and customs of the south.
February 4 is the beginning of spring
The beginning of spring is the first of the 24 solar terms, representing the beginning of spring. At this time, everything is revived and the warm breath comes to the face. Therefore, it is possible to connect the brand and the product with the spring elements, and use the product to spell out the spring elements or use the elements to spell out the product shape or brand logo, so that consumers can feel the full spring color. In addition, you can also integrate the characteristics and functions of your own products or brands with "spring" to do a good job in taking advantage of marketing.
February 9: Chinese New Year's Eve
Chinese New Year's Eve is one of the most important traditional Chinese festivals. On this day, families reunite and share a Chinese New Year's Eve dinner. Therefore, you can use the flavor of the New Year to highlight the meaning of reunion and resonate with users. In addition, it is also a good theme to say goodbye to the old and welcome the new, and you can express your good expectations for the new year by sending blessings.
February 10: Chinese New Year
The Spring Festival is one of the most important traditional festivals in China. During this festival, people go home to reunite with their families and have a happy time together. Therefore, the Year of the Dragon and New Year are a good choice to take advantage of marketing. In addition, a variety of Spring Festival** activities can be considered offline to attract consumers to buy.
February 14 is Valentine's Day
Valentine's Day is a romantic holiday where couples show their love by giving each other gifts. Therefore, you can launch exclusive gifts for Valentine's Day, such as blind boxes, customized gifts, **, etc. In addition, it is also a good choice to create a hot poll topic to gather heat. It can also be used to generate brand memory points through interesting tests.
Rain on February 19
Rain is one of the 24 solar terms, which represents the season of more rain and the revival of all things. Therefore, the product can be integrated into the scene of ancient poetry, related to the phenomenon of precipitation and the vitality of all things. In addition, it can also be linked to the current seasonal diet and living habits to provide consumers with more practical information.
February 24 Chinese New Year's Day
The Lantern Festival is one of the traditional Chinese festivals and the first important festival after the Spring Festival. In this festival, people will enjoy the lanterns, eat rice balls, and make Lantern Festival. Therefore, users can interact with each other through lantern guessing; With the full moon + ** blessing to express the atmosphere of family reunion and empathy with users; Skillfully use the elements of Lantern Festival dumplings for brand promotion; Integrate product application scenarios into Lantern Festival customs; The difference between the northern and southern Lantern Festival dumplings guides users to discuss and gather heat for marketing.
2024 Travel Guide