In 2016,SamsungNote7 for mobile phonesBatteryThe problem sparked 35 ** incidents, and while the phone was recalled worldwide, the Chinese market was left out. Therefore,SamsungTrust in the Chinese market has declined dramatically, and it has gradually lost market share. However,SamsungThe sales volume in the global mobile phone market still maintains the number one position until 2023ApplesTranscend. SamsungIn order to regain market share, the AI-themed Galaxy S24 series of phones was launched. However, the phone's functionality in the Chinese market has been cut, sparking consumer dissatisfaction.
In 2023,ApplesSuccess exceededSamsung, becoming the world's No. 1 salesSmartphonesBrand. ApplesThe sales volume is 23.4 billion units, accounting for 20 percent of the global market1%, whileSamsungThe sales volume is 22.6 billion units, with a market share of 194%。SamsungSales have declined for five consecutive quarters, and although new phones and new features have been introduced, they have not been able to catch upApplesSamsungIn this competition, the AI-themed Galaxy S24 series of phones was launched, but the functions in the domestic market were limited, and some functions were cut.
In 2016,SamsungNote7 mobile phone happensBatteryincident, which caused consumers to lose trust in the brand. SamsungA recall of Note7 phones in the market was announced, but consumers in China were left out of the scope of the recall. Later, the note7 mobile phone also appeared in the Chinese marketBattery** situation. Samsungdid not apologize for the previous remarks, and even forcibly "banned" Chinese consumers, resulting in consumersCrisis of confidenceErupt. SamsungIn the Chinese market is gradually losing its position, while China'sDomestic mobile phonesBrands began to rise.
Despite leaving the Chinese market,SamsungIt has remained the world's No. 1 seller for 11 consecutive years since 2012. SamsungSales in the global market reached 305.4 billion units, with a market share of 304%, exceededApplesand other competitors. However, in the Chinese market,Samsungsales began to decline, and the market share was gradually occupied by local Chinese brands.
In order to regain market share in the Chinese market,SamsungIn the Galaxy S24 series of mobile phones, attention is paid to the application of artificial intelligence technology. However, due to the previous oneCrisis of confidenceSamsungFunctionality in the Chinese market is limited. Some key features are cut or eliminated, such as voice assistant features, face recognition features, etc. Consumers are dissatisfied with this, arguingSamsungNot enough attention is paid to the Chinese market, and only the Chinese market is regarded as a secondary market.
SamsungThe Chinese market faces huge challenges and the need to regain consumer trust. In addition to improvingProduct featuresoutside,SamsungMeasures also need to be taken to make up for the previous onesCrisis of confidence。At the same time,SamsungThere are also opportunities to face. The Chinese market is the largest in the worldSmartphonesThe market has great potential. IfSamsungBeing able to regain the trust of consumers and provide products that meet the needs of the Chinese market has the potential to regain market share. However, this requires:SamsungContinuously improve the quality of products and services, and work closely with the Chinese market. It is only through mutual trust and cooperation with Chinese consumers that it can be rebuilt in the Chinese marketSamsungbrand image.