Samsung uses "life" to interpret what it means to "emaciated camels are bigger than horses".
Speaking of Samsung, everyone must be familiar with it. Once, Samsung, Nokia, and Motorola were known as the three giants in the mobile phone industry. However, now, Nokia has ** mobile phone business, and Motorola has long been acquired by Lenovo.
Of the three giants, only Samsung is still strong, and recently released its first new AI device, the Samsung Galaxy S24 series. However, the AI function of the Samsung Galaxy S24 series has been severely "castrated" when used in China.
Having said that, you may have to ask, why did Samsung release a new AI machine, but there was almost no splash in China? Quite simply, because at the moment Samsung has almost lost the Chinese market.
The "battery gate" incident blew Samsung away from the Chinese market!
Let's turn the clock back to 2016That year, Samsung's flagship phone note7, **!
At that time, the price of a Samsung note7 was as high as 5988 yuan, which was definitely a "fighter" in the high-end machine.
But, who would have thought? This high-end machine, which costs several thousands, has had 35 cases of battery problems in just half a month after it was launched**.
So, after thinking about it, Samsung finally couldn't bear the pressure and decided to do so on September 2 of that yearApproximately 2 million Samsung Note7 units have been recalled worldwide.
There is no doubt that this product from Samsung is a failure. But the most failed thing Samsung has done is the global scope of this recallChina is not included!
Chinese consumers: emmm......What's going on? Engage in double standards and play differential treatment, right?!
In the face of questions from Chinese consumers, Samsung responded, "The batteries used in the Samsung Note7 released in China and the Samsung Note7 sold in other parts of the world do not come from the same factory. The only problem is the latter, and the Samsung Note7 sold in China has no problems. ”
Just when Chinese consumers were relieved because of Samsung's "package ticket", as a result, a slap in the face happenedThe national version of Samsung Note7 also happened one after another**.
Then, it is Samsung's "Sao operation". On the one hand, Samsung flatly denied that there was a problem with the battery of the Chinese version of the Note7, and even found a laboratory to endorse it, and on the other hand, it was forced to "cover its mouth" Chinese consumers.
The picture shows Samsung's statement, ** from the Internet is even more bizarre is that Samsung also tried to throw the "pot" to Chinese consumers, and South Korea ** even said that the Chinese were cheating insurance. It's really a matter of money to buy other mobile phones, and it is a terrible ...... to buy a Samsung mobile phone
A year after the fact, the truth was revealed. Samsung still admits that the battery of the Chinese version of the Note7 also has quality problems, even more serious, but at this time the "crisis of confidence" of users in Samsung has erupted.
After the "battery door" incident fermented, in the same year, it was revealed that Samsung forced employees to kneel down in China, just to let dealers buy more goodsSince then, Samsung's reputation in China has plummeted.
Other domestic mobile phone brands, such as Huawei and Xiaomi, are adhering to the basic operation of "taking advantage of his illness to kill him", which quickly eroded Samsung's market share in China and forced it to become others.
Becoming the world's No. 1 for 12 consecutive years, Samsung is getting better and better?
However, Samsung, which has left the Chinese market, does not seem to have a bad life as everyone imagined.
In fact,Samsung's mobile phones have been the world's No. 1 smartphone sales for 12 consecutive years (2011-2022). It wasn't until last year that it was surpassed by Apple. From this, we can't help but ask, why is Samsung?
*Taken from China News Network.
With the support of the Korean mainland? As we all know, Samsung is the existence of Koreans who contract from birth to death. If you go to watch a Korean TV series, you will find that almost every Korean in the TV series has a Samsung.
The picture shows the Korean drama using Samsung mobile phones, ** from the country controlled by the chaebol in South Korea, Samsung, as one of the largest chaebol forces in the country, has no doubt in the local influence.
According to a Counterpoint report, in the second quarter of 2023, Samsung's market share in South Korea was 84%, which is really "far ahead".
However, as of December 2023, the total population of South Korea is about 5,13250,000 people, which obviously can't support Samsung's huge "ambition".
*Taken from China Business Network.
So, from the perspective of Samsung's global market share distribution, who are Samsung's mobile phones sold to?
According to a report by Canalys, in the third quarter of 2023, Samsung occupied the first place in Europe, Latin America, and the Asia-Pacific region excluding China with a % market share.
The chart shows Samsung's market share in Europe in the third quarter of 2023, ** from Canalys
India and Brazil are the main countries to buy Samsung mobile phones, and in the United States, Samsung is also in second place with a market share of 22%. Overall, Samsung's global layout is still very powerful.
The chart shows Samsung's market share in India in the third quarter of 2023, ** from Canalys
So why do Samsung's phones sell better in these places?
First of all, we have to admit that on a global scale, Samsung still has a great advantage in brand influence. Although Samsung's reputation in the Chinese market is stinky, it still does a good job in marketing in other regions.
Secondly, Samsung must be thankful for the "sales Optimus Prime" - the Galaxy A series, which is positioned in the low-to-mid-range. According to a Counterpoint report, Samsung's Galaxy A14, A54, A14 5G, S23 Ultra, A04E, and A34 occupy the 5th-10th places in the sales ranking of the global smartphone market in the second quarter of 2023.
These mobile phones are precisely in line with the characteristics of market demand in countries such as India and Brazil.
*Sourced from a Counterpoint report.
Sure enough, the power of the low-end mobile phone market should not be underestimated. No wonder Redmi, realme, and OnePlus, these three companies are fighting to the death in the low-end market share, and no one is willing to let go.
Having said that, Samsung's biggest advantage over other mobile phone manufacturers, Dark Horse feels that it is still his unique system advantage. As we all know, Samsung is not only a mobile phone manufacturer, but also a semiconductor manufacturer and home appliance manufacturer.
*Sourced from Samsung's official website.
By the way, don't forget, Samsung itself is still a foundry. In other words, the entire mobile phone ** chain, Samsung itself can hold up, even the screen and chip, and this is where Huawei was stumped before.
It can be said that due to its own advantages in scale and systematization, Samsung can still win the world's first mobile phone sales even after losing the Chinese marketBecause he has a place in the global market.
**10,000 Fans Incentive Plan Struggling and struggling, can Samsung return to China? It is true that the loss of the Chinese market may be just a broken arm for Samsung, but it will not be fatal.
We also need to realize that the Chinese market is indeed large and important, but it is not the only one. Therefore, this is also an important reason why Chinese mobile phone manufacturers or other manufacturers not only need to grasp the Chinese market, but also go overseas.
However, Samsung, which has lost the Chinese market, has won the sales championship in the world for 12 consecutive years by virtue of its own advantages, but is it really no problem at all? Actually, it's notJudging from the trend of Apple overtaking Samsung last year, Samsung is under a lot of pressure.
*Sourced from PCONLINE Pacific Technology.
This point is vividly reflected in Samsung's financial report.
According to the latest 2023 financial report released by South Korea's Samsung Electronics on January 31, "For the whole year of 2023, Samsung Electronics' revenue will be 25894 trillion won (about 1 yuan.)39 trillion yuan), down 1432% and operating profit of 657 trillion won (about 353 yuan.)4.7 billion yuan), a year-on-year decrease of 8485%。”
Yes, you read that right,Operating profit ** 8485%！
*Sourced from CCTV Finance.
For Samsung, this is tantamount to a slap in the face. In addition to the decline in mobile phone sales (compared to 2022, Samsung's mobile phone shipments fell by 13.6%), limited by the weak consumer electronics market, Samsung's semiconductor industry is not good, and chips are not easy to sell.
Therefore, Samsung urgently needs "100 million" points of stimulation to help it recover, so there is the new AI machine we talked about at the beginning - Samsung Galaxy S24 series.
However, does Samsung still want to go back to China? I think, I still think, it was previously reported that Samsung also wants to go back to China to build a factory (in 2019, it completely closed the Chinese factory).
*Sourced from Observer.com.
However, it is clear that Samsung will not come back. At present, the hardware quality of domestic mobile phones is not inferior to Samsung, and the hardware quality of most mobile phones can already meet everyone's needs. Domestic mobile phone manufacturers: still want to come back? No way! There are no windows!
Although the Samsung S23 Ultra is rumored to be a "star chasing artifact" on some social platforms because of its clear stage shooting, there are even people in China who have started a Samsung S23 Ultra rental business specifically for star chasers.
But it is clear that Samsung may be brought up at some pointHowever, if it wants to return to the Chinese market on a large scale and be accepted by the Chinese people again, it is very unlikely that it will be accepted by the Chinese people at present.