CCTV Shanghai, February 7 (Reporter Tang Qiyun) Approaching the Spring Festival, the housekeeping market ushered in a peak season of consumption. The number of orders has skyrocketed, online appointment No. 1 is hard to find, and the live broadcast room is busy stocking up ......
From the actual situation in Shanghai, our order volume has increased significantly since the beginning of the lunar month, and the order volume has reached a peak about 15 days before the Spring Festival, which is basically about 3 times that of weekdays, and the most reserved item is the 'glass cleaning' home cleaning service. Zhong Zuoyu, the person in charge of Chunhui's arrival home, told reporters, "Recently, the working hours of our cleaners are basically more than 10 hours, in fact, until a day or two before Chinese New Year's Eve, the number of orders is still very large. ”
On the eve of the Spring Festival, the housekeeping market welcomes the peak season of consumption (photo provided by the interviewee issued by the Central Broadcasting Network).
The reporter learned from Meituan data that since three weeks before the Spring Festival, the search related to the platform's housekeeping and cleaning services has shown an obvious trend. Taking the period from January 17th to 30th as an example, the search volume of door-to-door housekeeping increased by 150% month-on-month, the search volume of glass cleaning surged by 300% month-on-month, and the order volume of "deep cleaning"** increased by 130% month-on-month.
Usually make an appointment for housekeeping cleaning, a day in advance, but now to the housekeeping 'Spring Festival file', I consulted several housekeeping companies on the mobile app, and many of them have no schedule before the holiday. Wang Qian, a consumer from Shanghai, said she plans to make an appointment for a Spring Festival cleaning, as well as a deep cleaning service for her parents' home. With the change of young people's consumption concept and their expectation of a better and healthy life, housekeeping and cleaning services have increasingly become the "New Year's goods" favored by young people, and continue to be popular all over the country. The boom in the housekeeping market a few years ago is a typical manifestation of this kind of demand growth.
According to Zhong Zuoyu, in order to better ensure the quality of housekeeping service and consumer experience on the eve of the Spring Festival, a group of full-time housekeeping cleaners who specialize in serving on the eve of the Spring Festival have been recruited in advance this year, and relevant training has been completed before the peak of housekeeping demand. At the same time, the company also gives bonuses and subsidies to in-service housekeepers to encourage employees to stay in Shanghai for a longer time.
We offer an additional subsidy of 30% to 80% of wages to attract cleaners to be willing to return to their hometowns closer to the Chinese New Year. Zhong Zuoyu said that driven by the peak season before and after the holiday, the daily salary of the housekeeping cleaners who stayed on the post was about 700 yuan or more, and the salary income of almost half a month could exceed 10,000 yuan.
It is worth mentioning that in addition to door-to-door cleaning services such as whole-house cleaning, deep cleaning, and glass cleaning, Zhong Zuoyu also revealed that during the Spring Festival this year, orders related to "pet feeding" in Shanghai increased significantly. "In previous years, we also provided door-to-door pet feeding services, but the number of orders was not conspicuous, but this year it is particularly noticeable. According to our market research, the demand for this is basically white-collar workers working in Shanghai. ”
In the face of the continuous popularity of housekeeping services, the relevant person in charge of Meituan Life Service said that in the future, it will use the platform's technical capabilities to do a good job of connecting merchants and consumers, help merchants seize the peak consumption season of the Spring Festival, create a good and economical deterministic housekeeping service experience for consumers, and use digital technology to improve the efficiency and quality of supply and demand matching of housekeeping services, and help the high-quality development of the industry.
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