Ji Shuangshi (Nanjing Normal University).
Every year on Chinese New Year's Eve, the family sits around and ** the Spring Festival Gala together, which seems to have become a new New Year custom. As an entertainment feast on Chinese New Year's Eve and a spiritual Chinese New Year's Eve dinner, the Spring Festival Gala carries the collective memory of generations of Chinese about Chinese New Year's Eve. However, in recent years, the Spring Festival Gala seems to have been frequently complained about by netizens, and some young people have even begun to "flee from the Spring Festival Gala".
However, the CCTV Spring Festival Gala in 2024 has fought a beautiful "turnaround battle" with its strength. According to the Beijing News, at 20 o'clock on February 9, ** Radio and Television Station's "2024 Spring Festival Gala" met with audiences at home and abroad as scheduled. The number of real-time live broadcast viewers and the number of viewers on the new ** side of the Spring Festival Gala in China have set a new record. As of 24 o'clock on February 9, the total number of live broadcast users of the Spring Festival Gala of the Year of the Dragon was 67.9 billion people; The number of live ratings is 150.1 billion, an increase of 12 over the same period last year69%。In addition, the number of "watching the Spring Festival Gala on the vertical screen" and related social ** discussions has increased significantly.
How did the director team of the Spring Festival Gala, who was ridiculed by netizens as "sweaty", achieve this word-of-mouth reversal? The reason for this is nothing more than "setting up antennas", "grounding" and "realism".
Antenna", that is, to maintain a high level of artistic standards, pursuit. The Spring Festival Gala program, as always, tries its best to pursue the combination of traditional culture and modern technology, and the interaction between local characteristics and national traditions. For example, in the traditional Chinese pattern creation show "New Year's Brocade", Han, Tang, Song and Ming patterns are selected, and with the help of virtual synthesis technology, the splendid prosperity of traditional culture is vividly displayed. In addition, "building an antenna" is also reflected in the selection of actors for the Spring Festival Gala, the phenomenon of "actors singing, singers dancing" that has been criticized in the past has been greatly reduced, and professional things are handed over to professional people to do, and the effect of the program is naturally natural.
"Down-to-earth" is to achieve art in life and reflect the reality of life. First of all, this feature is clearly reflected in language programs. Less preaching and more sincerity have become the magic weapon of the popularity of language programs. Most of this year's language programs did not force the value to be raised, but let the audience taste the philosophy of daily life in laughter. Whether it reflects the "double standard", or reflects the "self-internal friction" that young people are prone to, or the "love is difficult to open in the heart" that often occurs between relatives, it is really based on daily life and resonates. Secondly, this Spring Festival Gala selected four sub-venues in Xi'an, Shaanxi, Shenyang, Liaoning, Kashgar, Xinjiang, and Changsha, Hunan, to show the local regional characteristics and natural scenery in the program of the sub-venues, and to call on everyone to "return to their hometown" in the program, all of which aroused the deep attachment of the wanderer to his hometown. From all this, it is not difficult to see the efforts made by the Spring Festival Gala team in order to balance the preferences of audiences from different regions, different preferences, and different cultural backgrounds, and try their best to achieve "elegant and vulgar appreciation".
And the most important and attractive thing is the "realism" of this Spring Festival Gala. The topic of "whether the Spring Festival Gala is full of open mic" has been highly discussed, which reflects the audience's appeal for the "realism" of the Spring Festival Gala. Theoretically, "sense of participation" and "sense of presence" will effectively improve the communication effect. And the backstage live broadcast of "Everyone's Spring Festival Gala" opened this Spring Festival Gala gave the audience a "sense of live". In addition, the small mistake of the host Nigmat in the magic link, as well as Sa Beining's "hanging" in the follow-up hosting, have become the growth point of the popularity of the Spring Festival Gala. As a large-scale TV gala, the Spring Festival Gala's pursuit of perfection is indeed important, but these innocuous "imperfections" have also won the love of the audience.
In the familiar melody of "Unforgettable Tonight" at the end of the party, the wonderful adaptation of the director team brought the last surprise of this Spring Festival Gala. The director team of this Spring Festival Gala has made a good demonstration for the majority of art workers, set up a good antenna, connect with the ground, be real and touchable, and have the courage to innovate, only in this way can we continue to create excellent literary and artistic works that reflect the spirit of the times and are popular with the people.