On December 15, Fliggy released the "2023 Car Rental Self-driving Travel Report" (hereinafter referred to as the "Report"), which shows that the number of domestic car rental orders in 2023 increased by 167% year-on-year, an increase of more than 10 times compared with 2019, setting a new record.
Among them, the Mid-Autumn Festival and National Day holidays and the "Double 11" day set the peak of holiday bookings and single-day bookings respectively during the year. According to the report, the consumer structure of the domestic car rental market is further younger.
The post-90s and post-80s generations have become the main force of car rental and self-driving tours.
Convenient, flexible and private car rental and self-driving have ushered in rapid growth after 2020 and have become an emerging mode of travel. Since 2023, with the recovery of normalized travel demand, the car rental market has accelerated its growth and has become the mainstream option for young people's leisure travel. The report pointed out that in 2023, the post-90s and post-00s car rental orders will account for more than half, and they are the main consumer force for car rental and self-driving travel.
According to the Boston Consulting Group**, the size of China's car rental market will reach about 158.5 billion yuan in 2025, with a compound annual growth rate of about 13%. "The rapid expansion of the consumer group with a driver's license and the scale of the car rental market is a huge opportunity for both the platform and the car rental business, and the domestic car rental industry is in a new stage of rapid growth. Zhang Ye, head of Fliggy's vehicle business, said that this stage is also an important juncture for the industry to accelerate digitalization and upgrade products and services.
In 2023, the consumer structure of the domestic car rental market will be further younger. According to the report, in 2023, the proportion of post-90s orders will increase from 35% last year to 39%, and they are the main force of car rental and self-driving tours. The proportion of post-00s grew the fastest, increasing by more than 5 percentage points during the year. The post-90s and post-00s generations have accounted for half of the car rental consumer groups.
Young people's car rental self-driving tour consumption concept is more diversified and interesting, loop self-driving, long-distance off-road, niche destination exploration and other ways are favored, "airplane, high-speed rail + car rental" and other combinations of efficiency and freedom are also growing rapidly, which has led to the upgrading of car rental self-driving tour consumption content and consumption quality. In 2023, the per capita spending of renting a car for self-driving travel will increase by about 50% year-on-year.
According to the data, Chengdu, Urumqi, Beijing, Sanya, Haikou, Guiyang, Hangzhou, Dali, Guangzhou, and Chongqing are the top ten popular destinations for car rental in 2023, and the fastest-growing destinations include Urumqi, Zhengzhou, Fuzhou, etc.
The number of overseas self-driving travel orders has increased by more than 10 times.
In 2023, renting a car for self-driving tours will be popular from domestic to overseas. According to the report, the number of overseas car rental orders in 2023 will increase by more than 10 times compared with last year, and Los Angeles, Phuket, Bangkok, Dubai, Melbourne, Sydney, San Francisco, Langkawi, London, Auckland and other popular destinations for overseas car rental.
During the "618" period in 2023, Fliggy United Rental Car will launch the International Certified Driver's License Translation (TIDL) service, where consumers can get a free translation of the internationally certified driver's license certified by 9 languages and certified by overseas authorities, which can be used in popular destinations such as France, the United Kingdom, Germany, Portugal, Spain, Italy, Canada, Australia, New Zealand and other popular destinations with the Chinese driver's license. Statistics show that since the launch of the service, 40,000 users have successfully claimed it.
It is worth mentioning that the demand for car rental self-driving tours continues to grow rapidly, which also makes car rental companies usher in a good situation. In 2023, more than 7% of car rental merchants on the platform will double their order volume year-on-year.
Text|Reporter Liu Xingtong Correspondent Wang Xingzhou.