Spring Festival marketing is in full swing, major e-commerce platforms have tens of billions of subsidies for the New Year's Festival, e-commerce Internet celebrities are desperately shouting to bring goods, and the short ** platform has launched a New Year's Flavor ** contest ......Merchants are doing everything they can to compete for consumers' attention. In this year's Spring Festival marketing, a new atmosphere is presented, that is, content is associated with emotions, and emotions stimulate consumption. Although goods and ** are still very important to consumers, content and emotions play an increasingly important role in promoting consumption. 
Add ** annotation, no more than 140 words (optional) In the past year, a series of hot spots such as Zibo barbecue, Harbin tourism, dopamine dressing, and the rise of domestic products have appeared. When the new generation of consumers make consumption decisions, the influencing factors are not only product functions, brands, cost performance, but also current emotions. While "following the trend", young people are actually constantly seeking new ways of consumption and entertainment, and seeking their own emotional placement. Any disturbances, including these hot spots and changes in user needs, will be presented accurately in the content at the first time. When the consumption preferences and trends of young people are revealed in the marketing content one by one, for merchants, following the trend of young people is an opportunity to follow the trend from the perspective of users and link to larger businesses at a lower cost. The Spring Festival has always been a marketing highland for brands. The user's interest points to the hot spots, and these ultra-hot content can bring multiple rounds of popularity to the brand. Insight into emotions, carrying interests with content, and accurately linking the emotional needs of the crowd are the keys to winning the competition. In terms of execution, it caters to the new trend of visual marketing and tests the efficiency of the content production chain of merchants. 
Add ** annotation, no more than 140 words (optional) When the main body of Spring Festival consumers shifts more to young people, the Spring Festival marketing ideas of brands and merchants are bound to follow. How to seize this window period and grasp the "emotional" elements to fully stimulate user consumption is the top priority of Spring Festival marketing. Where the traffic is, the focus of the crowd is. We have seen more and more local businesses choosing to do business online, and through diversified marketing methods and content advantages, they have reaped the rapid growth of sales. It can be seen that the Spring Festival marketing activities with "content" and "emotion" as the starting gestures can achieve a beautiful consumer experience. For brands at this stage, if they want to stand out in the homogeneous marketing communication, there is still a lot to be done to achieve personalized content marketing with the help of the platform. Quickly producing high-quality content, accurately distributing personalized content, and allowing users to participate in online marketing activities have become the key capabilities of enterprise Spring Festival marketing. Enterprises can be empowered by content technology platforms such as E-Qixiu, and use content to ignite Spring Festival marketing and release emotional consumption power through content that is appropriate to the situation. 
Add**Annotation, no more than 140 words (optional) At present, Pinduoduo nine pieces of nine free shipping, major live broadcast e-commerce companies clear inventory all year round, it is already the norm. In the era of a serious surplus of ordinary goods, explosive products are the key to a good brand life. Good products are only the foundation, and in the era when the aroma of wine is also afraid of deep alleys, brands also need to really detonate the market through out-of-the-circle content marketing. For example, the recent explosion of cultural tourism has led to a wave of small tourism peaks. Behind every e-commerce is a highly aggregated interest field, which can be better customized for users through the dual drive of good content and good goods. Good content and good products are not only the key to short-term outbreaks, but also important rules that need to be practiced in the long-term development of e-commerce. For enterprises, high-quality content is their starting point, and high-quality products are the key to their monetization; For users, content and products are part of their lives. When users need more stimulation points for consumption, good content + good products can help enterprises better link users and continue to create a prosperous e-commerce content ecology. Content and products that are strongly related to life scenarios can touch people's hearts more. E-commerce authors distributed in various vertical fields can better penetrate into the touchpoints of users' lives, and layout good content and products based on users' life scenarios and needs, so as to help brands link users and go to a better life with users. A good content experience itself represents a way of life and is integrated into the product itself. Enterprises attach importance to the construction of content capabilities, which is worthy of continuous investment, and can find cost-effective content creative platforms according to the marketing needs of enterprises. In the current environment, good goods and good content are equal to good business. It can be said that content power is the core new driving force of enterprise growth. Based on the mature commercialization link, differentiated marketing content appears on the Internet, and brands capture the latest hot trends online, and seize the opportunity in the fiercely competitive market. 
Add a comment of 140 words or less (optional) When content becomes a key element of business competition, whoever can produce quality content more efficiently has a competitive advantage. Every business needs to build content capabilities, bring in content creative talent, or hire a third-party marketing company. For many enterprises, there is another cost-effective path, and that is content technology empowerment. Enterprises can use third-party creative design platforms such as E-Qixiu to improve content efficiency, reduce content costs, and seize competitive advantages. As a leading content technology company in China, E-Qixiu has simple and easy-to-use creative tools, fast templates, and guaranteed copyrights. We pay attention to the changes in mood and launch more content templates that fit the scene design style to provide integrated marketing content solutions for enterprise marketing. E-Qixiu content technology covers a wide range of demand scenarios: 100 yuan can buy a template for short-term content marketing; A few thousand yuan can buy a marketing member, and I am in charge of my content; Tens of thousands of yuan can be connected to the content middle platform through API, open up its own marketing system, and carry out precise private domain operations; Millions of dollars can be customized and privatized to deploy a content middle platform, and flexibly customize various marketing activities.