Yesterday, Trump appeared at the sneaker conference in Philadelphia, Pennsylvania, and launched his personal brand sneakers. Titled "Never Surrender Hightops", the sneaker is decorated in an all-over golden color palette with a subtle incorporating the American flag and the letter T representing Trump on the tongue.
According to reports, the sneaker sold for a whopping $399, which sparked widespread attention and discussion.
In today's social era, the Internet celebrity economy has become a force to be reckoned with.
From the entertainment industry to the political circle, countless individuals have accumulated a large number of fans and influence through online platforms.
The life cycle of influencers is often short, and how to maintain continuous influence and commercial value after the limelight is a major challenge faced by many influencers.
Trump, with his distinctive personality and bold rhetoric, has garnered a great deal of attention around the world. Every public appearance and tweet he made was the subject of widespread discussion and controversy.
Compared with the high-profile in the political arena, Trump's layout in the business field is more pragmatic.
Trump's move is undoubtedly an attempt to turn the influence he has accumulated in the political field into commercial value.
However, unlike other influencers, Trump did not choose to partner with traditional brands or endorse them, but instead launched his own branded sneakers.
This strategy reflects Mr. Trump's confidence in his brand.
Trump sells shoes live