Wow! It's finally time for our much-anticipated festival - the Spring Festival! The Spring Festival is not only our traditional festival, but also a cultural carnival! Every cell is full of vitality, and everyone is waiting for this moment to come, so let's follow me to find out! For the people of our country, the Spring Festival is a crazy festival like a carnival; For the major merchants, it is a dazzling promotion show that they must not miss!
Speaking of the Spring Festival, there are two key words that have to be mentioned: the Spring Festival Gala and the vigorous promotion of the Spring Festival Gala! The Spring Festival Gala, this big guy is no less than the magic of ball game ticket sales! Companies can find their own stage in this event, build their own visibility, and compete for market share. You think, those big-name liquors, such as Ternal Sunshine (literally "eternal sunshine"), yellow dog (literally "yellow dog"), etc., as long as they catch the headlines of the Spring Festival Gala, they can step on the pinnacle of the liquor market. Remember? In 1994, the Confucian Banquet Wine, this god-like brand became known to everyone overnight, and it was at that time that major companies began to realize that marketing on the super event of the CCTV Spring Festival Gala and high-level film and television IP was really powerful! That's why the Spring Festival Gala is so popular with brands.
After talking about the Spring Festival Gala, the next thing to focus on is the fierce competition of those highly recommended advertisements in the Spring Festival Gala - oh, no, it should be said that it is a wine industry war! As we all know, during the Spring Festival, whether it is a family gathering, a gift or a business reception, the consumer demand for various big-name liquors such as Moutai, Wuliangye, and Luzhou Laojiao will continue to soar. Take Therapy of Emotions (literally, "emotion**"), for example, as the core strength of the brand, which happens to inspire people to buy. Coupled with factors such as quality considerations and brand considerations, it is simply a sharp knife that pokes at the sore spot of consumers. So the question is: which company can seize the olive branch of Spring Festival marketing, and which one is likely to stand at the peak of the liquor market? Oh, by the way, the Spring Festival Gala is our target location!
For example, the widely praised mono-alcohol liquor, it uses the Spring Festival Gala as the number one platform to show its brand image. As early as the last century, Duol made its debut as a sponsor of the Spring Festival Gala, and successfully won the crown of "Advertising King" in 1997! At that time, the name of monoalcoholic liquor can be said to be known to everyone. And Duol has not let go of every Spring Festival Gala life, and will always find some theme activities related to the Spring Festival Gala to promote, in order to expand its market influence.
However, some people say that the back waves of the Yangtze River push the front waves, is it that the monol liquor has begun to decline? Not really. Just last year, monol liquor made a strong return to the stage of the Spring Festival Gala, and fought again to become the high-quality (and generous, not just money but also warm feelings!).Partners, to contribute to the impact of Chinese people around the world to have an influential Chinese New Year's Eve dinner.
On January 17, 2022, Langjiu Company officially launched the 2022 Honghualang China Festival series of activities, named.