The ice American style of the gods
In Korea, Americano is known as "Americano" and is the default coffee choice, second only to soju. South Korea's 711 convenience store has launched a series of super explosive ice American special activities for those young customers who want to drink ice American style even if they freeze to death!
Even in cold weather, there is still a group of young people who are not afraid of the cold who love the ice American, which is calledFreeze to death and drink ice American)The trend has become a super trend in winter, and in the winter 711, the sales of ice American continue to soar
According to the statistical analysis of 711, the sales performance of iced coffee in the past two months of winter (12 1 1 31) increased by about 30% over the same period last year, higher than the 10% of hot coffee in the same period last year.
Especially to take the leadThe trend of young people in their 20s, the sales generated by their purchase of iced coffee, increased by about 2 percent year-on-year2 times.
In line with this trend, 711 will launch a month-long Ice American Special Event and Gathering Point** event starting in February. At the lunch time (12:00 15:00) when coffee sales are at the peak of convenience stores, iced Americano (regular) is sold for only 1,000 won.
In addition, 711 will launch the "Freeze to Death to Drink Ice American Association Member 7+1" activity in its APP**, as long as you purchase any kind of 711 Iced Coffee (Ice Regular, Ice Cup, Ice Extra Large Cup, Ice Latte, Ice Vanilla Latte) and collect 7 stamps, you can get a free cup of Ice American (Regular).
711 will also draw 3 "King of American Style to Drink Ice to Death" from the top scorer, and give away 50,000 won (about 250 yuan) 711 Coffee mobile gift card.
At the same time, in order to provide the best quality iced coffee taste for customers who "freeze to death, even drink iced American", 711 will use a different combination of coffee beans from hot coffee.
The 711 uses a line conveyor to transport the beans entirely to minimize oxygen contact and destruction to maintain optimal bean quality.
Since last year, 711 has been offering customers a more cost-effective and fun buying experience through a variety of activities, such as "Half Price**", "Regular Ordering" and "Green Americano Club" based on cups.
This year, 711 will launch more ** activities to meet consumer and seasonal needs, and bring customers more value-for-money coffee enjoyment.
Kim Eun-hye, head of coffee at 711's instant food team, said, "The winter trend of 'iced American' has led to a continuous increase in the proportion of iced coffee in winter coffee sales," she added, "As more and more customers enjoy iced coffee regardless of the season, we will further expand the ** activity of iced coffee."
In this cold winter of freezing rain, should we join the team of "Freeze to Death and Drink Ice American", or hold our warm and warm thermos cup tightly?
Key vocabulary
Freeze to death and drink ice American)
Convenience stores. Americano.
**Winter. Sales.
Thermos mug.