Compared with the milk powder sold in China, the milk powder purchased through cross-border e-commerce or ** is not cheap, and you can buy some brands that are not sold in China but have a good reputation. But is foreign milk powder safe and secure? There are no guarantees. What I am sharing with you today is the unknown truth about "** milk powder".
01 "Foreign milk powder" steals the dragon and turns the phoenix?
Maybe the imported milk powder you bought back is indeed from across the ocean, but its sincerity has long been "stolen from the dragon to the phoenix". As we all know, ** is too profitable, there are really too many businesses on it, from product counterfeiting, to dressing up "whitewashing", to subcontracting "distribution", some bad ** to buy "fakes" into an "industrial line", for us ordinary consumers is really unguardable.
There was once a Wenzhou man who took ** as a side business in France and told us, "It's relatively early to do ** by yourself, and the ** e-commerce platform was not so popular at that time, so the profit margin of doing ** is also relatively large, and the competition for supper is relatively large." Later, ** became more and more popular, and many Chinese in France set up ** companies, and merchants in the United Nations began to do commodity dressing business. Many merchants who advertise overseas milk powder, and cans of various brands of foreign milk powder. What is it used for? Take part of it is used to make a board counterfeit, ** a large number of cans are likely to be fakes in China, and then shipped out in batches, and finally mailed back from abroad, there is a certificate of overseas delivery and entry certificate. Anyway, everyone knows that the cost of fakes is low, the postage is paid by the buyer, and the profit is considerable, so this model is simply copied. ”
Milk powder can also be changed cans, and those hot-selling products with high domestic demand want to "change", and this model can be copied as well. In particular, the Chinese population is huge, the consumer group and consumption power are considerable, and the largest sales market for counterfeiting is China.
02 Check the authenticity of imported milk powder.
So how to check the authenticity of imported milk powder?
First of all, consumers can verify the authenticity of imported milk powder by querying its barcode. Generally speaking, the milk powder imported regularly will have a unique bar code, and the origin, production date, batch number and other information of the milk powder can be understood through the query of the bar code, so as to judge the authenticity of the milk powder.
Secondly, consumers can identify the authenticity by observing the packaging of the milk powder. The packaging of officially imported milk powder will have a clear Chinese label, which will indicate the origin, formula, nutritional content, production date and other information of the milk powder. At the same time, the packaging should be intact and free of deformation, moisture, mildew, etc., otherwise it is likely not genuine.
However, as a professional, this way of sticking the first product through the outer packaging of the product cannot completely prevent the purpose of counterfeit goods and goods channeling and random prices, especially imported milk powder, which can be replaced by changing the old cans for new cans, and scraping off the code, so as to pack some fake and shoddy milk powder in the regular production of milk powder cans. Insiders know that the cost of fakes is low, the profits are high, and the postage is paid by buyers, which gives unscrupulous businessmen the opportunity to exploit loopholes.
The "ultimate anti-counterfeiting traceability technology" patented by Life Code solves the problem of invalid brand coding from the root. The ultimate anti-counterfeiting traceability technology of life code can not only be recognized by the naked eye, but also cannot be identified by ordinary physical anti-counterfeiting (such as fluorescent lamps), and can only be identified by special equipment for life code. This helps brands solve the problems of invalid code assignment, goods channeling, and price disorder from the root.
In short, when buying imported milk powder, consumers should be vigilant, pay attention to check the packaging label of the product, check the relevant supporting documents, understand the brand and manufacturer, and pay attention to the taste and smell of the product to ensure that they are buying real imported milk powder.
In the future, Life Code "One Thing, One Code" will also work with service provider partners to release more industry capabilities, help retail brands activate diversified marketing touchpoints, and grasp the B- and C-end business "on the code".