In the Spring Festival of 2024, the Chinese film market has once again set off a movie-watching frenzy! Data shows that during the entire Spring Festival holiday, the national movie box office was as high as 801.6 billion yuan, and the number of moviegoers reached 16.3 billion, a new high in Chinese film history! This is not only a box office surge, but also a vivid portrayal of the vigorous development of the Chinese film market!
This Spring Festival file is known as the longest Spring Festival file in history, not only because there is one more day in time than in previous years, but also because of the improvement of film quality and the diversification of genres. From inspirational life stories to highlighting the power of fairness and justice, to showing innocence and childlike fun, there are all kinds of film genres, showing the diverse charm of the Chinese film market. Comedy and animation have become the mainstream, driving the audience into the theater to enjoy the happy New Year, and at the same time injecting new impetus into the continuous recovery of China's film market!
However, behind this happy and peaceful market, there are also some hidden problems. "Let's Shake the Sun Together", "Huang Pi: The God of Wealth Cat from the Sky", "Mr. Red Carpet", "Bajie: The Nether of the Canopy" and several other films have announced their withdrawal, which makes people sigh, is this a Spring Festival file that is jokingly called "the first year of withdrawal"?
Experts and scholars have conducted an in-depth analysis of this phenomenon. Not all films are suitable for the Spring Festival schedule, this is a consensus. Although the quality of some films is not bad, such as "Let's Shake the Sun Together", in the family atmosphere of the Spring Festival schedule, some themes seem out of place. Regarding the reason for the withdrawal of the film, box office analyst Luo Tianwen pointed out that this is mainly because the box office did not meet expectations. The withdrawal of the film directly reflects the importance of the schedule to the film, and choosing the right schedule is crucial to the final box office fate.
However, there are different opinions in the industry on whether the film can be re-released on a more suitable schedule after it is withdrawn. There have been cases in history where films have been withdrawn and re-released, but in most cases, the box office is not ideal, and even some films cannot be released again in the end. This poses a huge risk to the film and also leaves a bad impression on the audience.
There are currently no too hard and fast regulations in the industry for the frequent rescheduling of films. There is no one-month rule for a film to be screened, and the film can be adjusted accordingly. However, it remains to be seen whether this kind of operation will disrupt the order of the film market and further regulation.
In this Spring Festival, the film market has shown vigorous vitality and vitality, but at the same time, some problems and challenges have been exposed. I hope that the Chinese film market will continue to grow and develop in the future, bring more high-quality film and television works to the audience, and contribute to the healthy development of the film and television industry!