The strong smell of the New Year has spread to the streets and alleys, and the New Year's goods market has also ushered in a boom in purchase and sales. New Year's small products are not only popular in China, but also sold overseas. According to data from a cross-border export platform, the "New Year Blind Box" of the Guochao brand, as well as the red envelopes, window grilles, lanterns, Chinese knots, Spring Festival couplets and other goods with the elements of "Chinese Dragon" are sold well to more than 100 overseas countries, and the sales volume has increased by 2% year-on-year6 times. Among them, the sales volume of toys related to the "Chinese dragon" element increased by 50 times compared with the previous month, and consumers in the United States, Spain and South Korea liked the "Chinese dragon" toys the most, and about forty percent of the dragon toys were sold to these countries; More than half of the red envelopes printed with elements of the Year of the Dragon were bought by consumers in the United States, the United Kingdom and France.
Rush the order! Traditional folk customs are busy "going to sea".
On the eve of the Spring Festival, the reporter interviewed in Henan, Zhejiang and other places and found that this year's traditional folk enterprises and New Year's goods markets are busier than in previous years, and overseas orders are growing particularly rapidly.
If you don't light the lanterns, the moon will not be full, and if you don't play the social fire, you won't live in the New Year". Shehuo is a common name for high platforms, stilts, dry boats, lion dances, dragon dances, Yangge, etc., and is also a traditional celebration of the Spring Festival among Chinese people. Huozhuang Village, Lingjing Town, Xuchang, Henan Province is a well-known social fire prop village in China, accounting for 60% of the market share. On the eve of the Spring Festival, the villagers here are busier than usual.
During these days, Huo Yongge and Huo Haoran from Huozhuang Village, Lingjing Town, Xuchang, Henan Province were particularly busy, and their father was busy in the production workshop, leading the workers to work overtime to catch up with orders. The son engaged in social fire flight training, guiding customers to learn aircraft control on the spot, and the scene was in full swing.
An important reason why Henan Huozhuang Society is out of the circle is that the products are particularly rich, and there are thousands of categories of props alone. The locals even proudly made up a sentence, "Huozhuang is not big, create a myth".
In addition to the rich categories, keeping up with the market and constantly seeking innovation and change is the traffic password of Huozhuang. At the moment of hot sales, everyone is still stepping up the development of various "trendy" products.
This year's Shehuo products not only sell well in China, but also exported to Singapore, Japan, the United States and other places, and overseas orders increased by 30% year-on-year. Under the excellent situation of increasing orders, the village began to think about how to seize the opportunity. At present, an industrial park in the form of a village collective is being stepped up, and ground will be broken as soon as the Spring Festival passes, and in June this year, a complex project integrating traditional culture research, health care, tourism, and catering will be officially opened to the public.
Fast growth! "Dragon element" products are selling well overseas.
More than 80% of the world's New Year paintings and couplets come from Yiwu, Zhejiang. The reporter found here that the number of orders for goods during the Spring Festival this year exceeded the expectations of all business households, and the growth rate of foreign trade orders was particularly fast.
In the third district of Yiwu small commodity market in Zhejiang, the reporter found that compared with the sales season in December, the business area at the moment is slightly deserted. Although blessing characters, pendants, lanterns, and wall calendars with zodiac dragon elements can be seen everywhere, many merchants no longer accept orders.
On the contrary, many upstream production enterprises in the first chain are extremely busy. The reporter came to a festival supplies company in Yiwu, Zhejiang, and the goods were packed and shipped non-stop, and the parking space in front of him has become a temporary storage area for goods.
The reporter learned that the "Zodiac Dragon" has become the largest traffic password in the market, and through product design innovation, many enterprises in the industry have increased their domestic and foreign trade orders by more than 20%.
On the eve of the Spring Festival, folk markets across the country are stepping up their work. In Wei County, Zhangjiakou, Hebei Province, paper-cutting artists are busy carving, dyeing, and framing. As a world intangible cultural heritage, Weixian paper-cutting is exquisitely conceived and sold to more than 100 countries and regions such as the United States, Japan and Germany.
At the traditional lantern factory in Zhoucun, Zibo, Shandong Province, workers are busy welding large dragon lanterns. The arrival of the Spring Festival in the Year of the Dragon has made the sales of the Year of the Dragon lanterns in Zibo extremely prosperous, and since September last year, the number of bookings has been particularly hot, especially in South Korea, Malaysia and other places Overseas orders have risen sharply.
In high demand! Drones dress up the New Year's flavor market.
Just as the traditional customs are busy innovating, the new fashion of science and technology is also setting sail, injecting the vitality of the times into this Spring Festival. During the Spring Festival, the demand for drone formation performances was hot, and the reporter came to a drone manufacturer in Tianjin to see that employees were working at full speed to catch up with orders and meet the Spring Festival performance market.
Fu Lin is a member of the creative design team, and since the end of last year, her team has started overtime mode to prepare for the drone show programming during the Spring Festival this year. In order to highlight the traditional element of the "dragon" in the "Year of the Dragon", designers are actively using innovative solutions such as 3D technology and AI technology.
Holding drone shows during holidays has become the first choice for many cities at home and abroad to set off the festive atmosphere. During the Spring Festival this year, the company had about 50 orders for drone shows. There are performance orders in first-tier cities such as Beijing and Shenzhen, as well as prefecture-level cities such as Shantou and Jiujiang.
In the office, the designers are working at full speed, and off-site preparations are also in full swing. In the factory, hundreds of sets of equipment for drone performances have been counted and ready to be loaded and shipped to Shandong; On the other hand, technicians are inspecting thousands of drones, thousands of batteries and supporting equipment. At the beginning of this year, nearly 10,000 drones of this company have completed performances in more than 30 cities at home and abroad, and the delivery and testing of equipment like this has become the norm.
The head of the enterprise told us that not only the orders for drone formation performances have increased by more than 30% compared to last year. The popularity of drone shows has also led to the rapid development of the drone industry. In just a few years, the company's main business has changed from flight shows to the two-pillar model of "drone performance + drone production", and by the end of 2023, the drone production and sales business has accounted for more than half of the company's total turnover. At present, the sale of drone products is also in short supply, and the entire order demand has been scheduled around this year's "May Day".
CCTV reporter Yue Qun, Ding Yani, Wu Hao, Chen Qian, Huang Wei).
*: CCTV news client).