With the popularity of the movie "Hot and Hot", a wave of fitness boom has been set off in Beijing. The reporter recently visited a number of gyms and found that after the Spring Festival, the traffic of many gyms ushered in a large increase, and some new users of the gym increased by 6 percent, especially the number of registrations for various personal training classes and group classes related to boxing increased significantly, and female students even became the main group of people who signed up for boxing classes.
After the holiday, the number of registered users of the gym increased by 60%.
At noon on Monday, when the number of gyms was low, a chain gym in Songjiazhuang, Fengtai District, was very lively. On the treadmill, several young men and women in tank tops and shorts sweated profusely; In the strength training area, some people lift dumbbells and some pull up. In the exercise classroom on the other side, more than a dozen students are dancing fat burning combat exercises with **.
The two combat drill classes of fat-burning fighting and boxing have been particularly popular recently, and the appointments are almost full a day or two in advance. "The staff of this gym introduced.
According to a data released by Leke Sports, compared with the Spring Festival period a few days after the holiday, the average daily **60% of registered users of Leke Sports, and the appointment rate of fighting courses is 5 percentage points higher than that of the usual time.
Boxing fighting gyms are also very popular. "From the first day of the Lunar New Year to the present, the consultation has not stopped! A clerk at a boxing gym near the Temple of Heaven Park said that with the surge in boxing class consultations, the boxing gym has also reduced the original 600 yuan per private lesson to 350 yuan per session, in order to attract more citizens who call to inquire about the class. A boxing gym in Songjiazhuang also ushered in a "good start", and the clerk said: "Now there are no experience classes on weekends!" ”
Female students flocked to boxing classes.
Boxing posture in place, turn, punch! "Last Sunday night, at a fight club in Fangzhuang, a boxing coach was demonstrating the basic movements of boxing to students. Hu Lin tied up her high ponytail and imitated it in the mirror while staring at the details of the coach's movements. Next to her and her coach, there are many boxing enthusiasts who practice basic skills by the punching bags, as well as students who practice fighting in the ring.
I came to the experience class on the first day after returning to Beijing after the holiday, and I will start systematic learning after paying the money today. Hu Lin wiped the beads of sweat from her forehead and said with a smile that she watched "Hot and Hot" in her hometown during the Spring Festival and was very encouraged, "In the new year, I will also change myself and practice tendon meat!" ”
A coach at the boxing club said there were noticeably more trainees after the festival and more and more women were signing up. "As soon as business resumed after the holiday, I accepted three new female students. The coach said that judging from the registration of group classes, female students often account for 60% of a large class of about 10 people.
According to the staff of a studio specializing in women's fitness in Xierqi, Haidian District, since the opening on the third day of the first lunar month, an average of 3 to 5 inquiries about boxing classes have been received every day. We're even planning to open an additional women's gym. ”
Boxing fitness equipment is selling well online.
When I returned to Beijing, I started shopping online for equipment for boxing lessons, and now boxing gloves and shoes are on the way! Ms. Zhang, a citizen, paid attention to the latest express information and couldn't wait to start her first boxing class.
The reporter saw in Ms. Zhang's order list that she not only bought boxing gloves and other boxing equipment, but also purchased a batch of fitness equipment, such as kettlebells and boxing speed balls in "Hot and Hot".
According to the latest report of Tmall, "fitness" has become a popular search term recently, and the transaction volume of sports and outdoor products has increased significantly year-on-year. Among them, the transaction of fitness shoes and clothing increased by more than 80% year-on-year, and the transaction of boxing equipment increased by more than 40% year-on-year, especially kettlebell, which increased by 930% year-on-year.